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CRITICAL SITUATION IN AN ORGANIZATION
AND MANAGERIAL SOLUTION
Ramaswamy K
RA1952001020030
MBA A
INTRODUCTION TO AACHI -THE WORD
•In Chettinad Tamil,‘Grand Mothers’ are fondly
called as “AACHI”.
•Food prepared with Aachi is equal to the food
prepared by our mothers which have always been
special and in good taste.
•A mother always speaks the language of love
through cooking good, quality, tasty food which is
always a favourites among the young and old!
• Debate first erupted when Tamil newspapers reported that Kerala had banned the
sale and distribution of Aachi products due to high levels of pesticide content found
in them.
• several users demanded a complete ban on Aachi masalas in Tamil Nadu while
others nicknamed the brand ‘poochi’ masala, which translates to insects in Tamil.
• The company published a statement in a local newspaper claiming that the group’s
products have not been banned in Kerala.
• "There is fake news being deliberately spread in news mediums and social media
that our products were banned in Kerala by the Food Safety Department after
excessive medicine. This is completely false. All Aachi Masala products do not
compromise on quality and are made to uphold culture of Tamilians. We are ready
to face tests on our products anywhere in India,”
THE AACHI COMPANY
CHALLENGES AND SOLUTIONS
• TNM found the truth that a June 2019 batch of Aachi’s chilli powder failed to pass the food
safety test and was subsequently banned in Thrissur in September. The samples of the
specific batch were tested in the Regional Analytical laboratory in Kakkad where it showed
pesticide content to be above 1 gram per kg- exceeding the permissible limit.
• “The maximum limit for pesticide content is 0.01 mg per kilogram. In this specific batch -
titled FDGMS and manufactured in June 2019, we found the content to be above 1 gram
and hence banned in Thrissur. The company can appeal at the Central Food Laboratory in
Bengaluru or other centres to challenge the ban,”Assistant Food Commissioner of Thrissur
Janardhanan told TNM.
• While the ban applies to the specific batch, all of the brand’s other products and batches of
chili powder continue to remain in circulation and available for sale in stores, the Assistant
Commissioner clarified.
CONCLUSION
• Aachi masala’s representative told TNM that the group had re-tested the samples
and alleged that the Thrissur ban was wrong.
• "Last week, a certain batch of our products was found to have excess pesticide
content by local authorities in Thrissur. Following this, we have tested in a
government approved laboratory in Pune which showed that the finding was wrong.
We have the results to prove this as well," says Nagarajan, a representative of the
brand.
• Aachi masala is one the successful brand which has market through the world. But
the ethical problems which has been presented in this paper doesn’t seem small.
• But the company is able to keep the name alive and move forward out of its issue.
• A company of this big should very careful in what they do in the society. Because one
small mistake may lead the business to death phase.
REFERENCES
• https://www.thenewsminute.com/article/news-aachi-masala-getting-banned-kerala-
here-s-what-really-happened-108621?amp
• https://persecutionrelief.org/news-on-aachi-masala-getting-banned-in-kerala-
heres-what-really-happened/
• https://www.aachigroup.com/cms/
THANK YOU

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Critical Situation in an organization and managerial solution.

  • 1. CRITICAL SITUATION IN AN ORGANIZATION AND MANAGERIAL SOLUTION Ramaswamy K RA1952001020030 MBA A
  • 2. INTRODUCTION TO AACHI -THE WORD •In Chettinad Tamil,‘Grand Mothers’ are fondly called as “AACHI”. •Food prepared with Aachi is equal to the food prepared by our mothers which have always been special and in good taste. •A mother always speaks the language of love through cooking good, quality, tasty food which is always a favourites among the young and old!
  • 3. • Debate first erupted when Tamil newspapers reported that Kerala had banned the sale and distribution of Aachi products due to high levels of pesticide content found in them. • several users demanded a complete ban on Aachi masalas in Tamil Nadu while others nicknamed the brand ‘poochi’ masala, which translates to insects in Tamil. • The company published a statement in a local newspaper claiming that the group’s products have not been banned in Kerala. • "There is fake news being deliberately spread in news mediums and social media that our products were banned in Kerala by the Food Safety Department after excessive medicine. This is completely false. All Aachi Masala products do not compromise on quality and are made to uphold culture of Tamilians. We are ready to face tests on our products anywhere in India,” THE AACHI COMPANY CHALLENGES AND SOLUTIONS
  • 4. • TNM found the truth that a June 2019 batch of Aachi’s chilli powder failed to pass the food safety test and was subsequently banned in Thrissur in September. The samples of the specific batch were tested in the Regional Analytical laboratory in Kakkad where it showed pesticide content to be above 1 gram per kg- exceeding the permissible limit. • “The maximum limit for pesticide content is 0.01 mg per kilogram. In this specific batch - titled FDGMS and manufactured in June 2019, we found the content to be above 1 gram and hence banned in Thrissur. The company can appeal at the Central Food Laboratory in Bengaluru or other centres to challenge the ban,”Assistant Food Commissioner of Thrissur Janardhanan told TNM. • While the ban applies to the specific batch, all of the brand’s other products and batches of chili powder continue to remain in circulation and available for sale in stores, the Assistant Commissioner clarified.
  • 5. CONCLUSION • Aachi masala’s representative told TNM that the group had re-tested the samples and alleged that the Thrissur ban was wrong. • "Last week, a certain batch of our products was found to have excess pesticide content by local authorities in Thrissur. Following this, we have tested in a government approved laboratory in Pune which showed that the finding was wrong. We have the results to prove this as well," says Nagarajan, a representative of the brand. • Aachi masala is one the successful brand which has market through the world. But the ethical problems which has been presented in this paper doesn’t seem small. • But the company is able to keep the name alive and move forward out of its issue. • A company of this big should very careful in what they do in the society. Because one small mistake may lead the business to death phase.