Sketchstorming DesignDojo, founded in 2012, focuses on enhancing creativity and ideation in product development with over 35 million active users and extensive multilingual support. The process involves defining requirements, designing prototypes, and validating through user research, emphasizing quantity in ideation sessions. Activities include warming up creativity with exercises to improve fluency and flexibility in generating ideas.

1. Sketchstorming
DesignDojo
December 17, 2015

3. Founded in 2012 with offices
across the globe
More than 1b words
subtitled in 200+ languages
35m+ active users, 8m+
registered users
18,000+ hours of premium
video

4. Product Development
Process

5. Process Development Process
Insights
Ideas
Define:
Functional &
Content
Requirement
Design:
Ideate &
Prototype
Build Launch
Data Users Competitors
Validate:
UX Research
min. 2 iterations
Measure
Success

7. Sketchstorming

8. Source: https://www.pinterest.com/pin/477451997970973073/

9. General
misconception

10. But, what about these?

11. Focus on quantitynot quality!

12. Sketches examples

13. A few things to keep in mind during sketchstorming...
Defer judgement
Stay focus
Be playful!

14. Sketch Warm-up Exercise
3 mins
Activity:

15. Why are we doing this?
To warm up your inner creativity by turning blank shapes
into recognizable objects.
To build your fluency (speed) and flexibility in ideation
process.

16. Our sketches

17. How might we improve the online experience of
booking a flight ticket?
15 minutes

18. Go for quantity!
8.05pm: Ideation
8.25pm: Share ideas among group members
8.40pm: Reflect

19. Reflection

20. Thank You!
@RVikiDesign
on Twitter and Facebook
@borryshasian @choongchingteo @estherfanLL