New process of Milk Frother

1. Cervino «Matterhorn»
The Foam MountainThe Foam Hill
New process of Milk Frother

2. THE OPPORTUNITY
On Cervino’s slopes

3. THE OPPORTUNITY
…old tradition…

4. THE OPPORTUNITY
…and secrets…

5. THE OPPORTUNITY
…make milk as…

6. THE OPPORTUNITY
… a timeless product

7. Agenda
1. Idea and New Value Proposition vs Competitor
2. Market and Competitive context
3. The process, the creation: Value PropositionOffering and Prototype
4. Demo / Video - Competitor
5. Demo / Video – Cervino
6. Q&A

8. Idea e New Value Proposition vs Competitor
New Value Proposition:
 The consistency and creaminess of the milk foam like no one
 New Process - Speedy(time preparation)
The Business Idea aims to achieve a new type of drink, MilkWhipped
CreamIce Cream flavoured and fresh, light and creamy, through the
pianification, realization and distribution of a new Small Domestic
Appliance for the Retail/Ho.Re.Ca. channel.

9. Market and Competitive context
Analysing selling data of Indesit’s SDA on Italian and foreign market, we
get
The market of Consumer coffee machine is saturated and full of
competitors.
Markets of similar and substitute products are sharply growing.
For Instance: Cappuccinatori, Foamers, Frothers, French Presses and general
creamer.

10. Market and Competitive context
Consumer Market Competitor(SDA)
Big producers of sda(Small Domestic Appliances) already have similar
products but with a different value proposition.
De longhi, Hotpoint (Indesit), Francis Francis (Illy), Krups (Nespresso),
Verismo (Starbucks), Casa Bugatti.

11. Competitor

12. The process, the creation: Value
PropositionOffering and Prototype
CERVINO

13. Final result:
A Rich Cookbook: cappuccino, latte macchiato, caffè macchiato, irish coffee, and other milk-
based recipes…
The process, the creation: Value
PropositionOffering and Prototype

14.  The consistency and creaminess of the milk
foam like no one
The process, the creation: Value
PropositionOffering and Prototype

15. The process, the creation: Value
PropositionOffering and Prototype

16. Product evolution
Temperature
Sensor
Electric
Resistance
Electric
Motor
DISPLAY:
°C, Kg, rpm e sec
Glass
Container
Downloadable
Programs: °C, rpm
and sec
Speed
Control
Weight
Sensor

17. Demo / Video - Competitor
Click on the image to see the video competitor
Nespresso Aeroccino Francis Francis Y5 Milk Illy
Main Differences:
In Aereoccino and Y5 Milk Illy, the milk has not the same creamy foam like in Cervino
The duration of these processes is more than 1 Minute compared to Cervino (about
20 sec)
The majority of these products can’t be washable in dishwasher

18. Demo / Video - CERVINO
Cervino: the process
Value Proposition:
Consistency
Creaminess
Cervino: Results
Examples:
Latte Macchiato
Cappuccino
Caffè Latte
«Click on the blue link to see the video competitor»

19. Q&A
I’m willing to show you a Live Demo…
Feel free to ask me any other informations / video / cost
Ing. Giulio Rizzo
+39-3288141675
Ing.giuliorizzo@gmail.com
giulio_rizzo@whirlpool.com