2. From Crowdsourcing to Smartsourcing
Strategy Tactics
Social
Object
What’s Your End Game? Attract Participation Incentivize Engagement
Early Concept Testing Content Strategy Be The Catalyst for Conversation
Product Development Convey purpose, relevance, value, Demonstrate Social Proof
Social Influencer Marketing incentive… and emotion. (Branded, Thematic “Band Wagon Effect”)
Customer Acquisition, Retention Enable Peer-to-Peer Recognition
Enable Social Share Acknowledge Contributors
Sales Conversion
Showcase and Reward Innovative Contributors