The document provides information about an advertising agency called Forecast Advertising presenting their credentials and capabilities to a real estate developer. The agency emphasizes how they can help property developers differentiate their projects by aligning the project personality with buyer aspirations and communicating messages of trust, commitment and transparency. They outline their core capabilities and methodology of crafting messages that appeal to buyer aspirations through relevant creative expressions and appropriate media channels.

1. Yesterday’s amenities
are today’s necessities
In such a scenario how does a property
developer differentiate his projects?
www.forecastadvtg.com

2. Credentials
Presentation
to a Real Estate
Developer
www.forecastadvtg.com

3. Agency Profile
◢ 2 decade old, INS accredited & CRISIL Certified, full service
advertising agency
◢ A team of 40+ creative professionals brimming with fresh,
clutter breaking ideas
◢ We work with an integrated model on media, designing,
advertising and branding
◢ Diverse client portfolio ensuring across category experience
www.forecastadvtg.com

4. We help builders, build trust
◢ By understanding of the target audience & the mediums
and vehicles to reach the target audience
◢ By identifying the key message and positioning based on
key differentiators
www.forecastadvtg.com

5. Differentiate by aligning the
project personality with the
aspiration of the audience…
www.forecastadvtg.com

6. Differentiate with 4Cs
Helps craft a
message Helps draft a well
that is relevant to informed strategy
the project with an construction
personality industry perspective
& the aspiration
of the buyer
Helps prepare a
strategy that is
Helps keep you relevant to your
Differentiated marketing methods &
from other will define mediums &
vehicles for lead
local projects generation
www.forecastadvtg.com

7. What Buyers & Investors Want?
◢ Trustworthy name
◢ Strong Track record
◢ Commitment
◢ Promise vs. Deliveries
◢ Transparency
◢ Timely deliveries
◢ Return on investments
www.forecastadvtg.com

8. Trust & transparency
need to be communicated
on a sustained basis…
www.forecastadvtg.com

9. Core Capabilities
◢ Branding & Strategic Planning
◢ Media Planning and Buying
◢ Integrated Content & Design
◢ Interactive & E-media
◢ Direct Marketing
◢ Audio-visuals
◢ Internal / HR Communication
www.forecastadvtg.com

10. Let ever piece of
communication reflect
◢ Commitment
◢ Confidence
◢ Competitiveness
◢ Creativity
www.forecastadvtg.com

11. The Methodology
The
Message The
Audience
Creative
expression The audience
of the Brand is based on
Promise + The Medium clearly defined
Project Print, Outdoor & Digital demographics
Personality Marketing and the
that appeals psychographics
to the Depending on
aspirations the project
of the
audience
www.forecastadvtg.com

12. Business Domains - Advertising
Media Planning & Buying
From formulation of efficient and effective media plans to its
implementation and evaluation; we deliver the
best suited plan @ the best negotiated rate.
www.forecastadvtg.com

13. Business Domains - Advertising
◢ Media Planning - Communication strategies that are superior in terms of both
cost and advertising success rate.
◢ Media Buying - Media buying ability makes media plans cost effective.
◢ Media Innovations - By combining message and media, wherever possible
◢ Media Usage Reports –. A white paper meant to illustrate the overall media
consumption of your target audience.
www.forecastadvtg.com

14. E-Media & Digital Advertising
◢ Online Marketing Strategy ◢ Social Media Marketing We ensure
Comprehensive plan of action, that a brand’s key message is
containing a mix of online options effectively communicated through
best suited to your requirement. relevant social media platforms.
◢ Web-Design & Development A good
◢ PPC Advertising Your customers are
looking website with easy
using the search engine to find you,
navigation creates a long lasting
the question is are you there? Jump
impression.
the queue, appear on the first
search results page, and drive
◢ Search Engine Optimization
quality leads to your website.
Effective SEO improvises the volume
and quality of traffic to your web
site from search engines.
www.forecastadvtg.com

15. Clientele (Real Estate)
◢ RNA Builders (Creative + Media)
◢ Bhattad Group (Creative + media)
◢ Poddar Housing (Creative + Media)
◢ Ashok Piramal Group (Media Planning & Buying)
◢ Neumec Developers (Media Planning & Buying)
*References can be obtained on request
www.forecastadvtg.com

20. Trust, we’ve made our point…
THANK YOU
www.forecastadvtg.com