lesson 4 entrepreneurship unique selling proposition

1. ENTREPRENEURSHIP
UNIQUE SELLING
PROPOSITION

2. BIDA ANG SAYA!

3. MELTS IN YOUR MOUTH!
NOT IN YOUR HAND!

4. WE FIND WAYS!

5. WAG MA-GUILTEA
IT’S THE GOOD TEA

6. PARA KANINO KA
BUMABANGON?

7. 2-IN-1 SA LAKI

8. GANADO SA BUHAY

9. IT’S FINGER LICKIN’ GOOD

10. UNIQUE SELLING
PROPOSITION

11. Unique selling proposition (USP) refers
to how you sell your product or services
to your customer.
You will address the wants and desires
of your customers. As entrepreneur,
you think of marketing concept that
persuade your target customers. The
following questions you may ask in
doing this,
What the customers want?
What brand does well?
What your competitor does well?

12. How to create effective USP
1. Identify and rank the
uniqueness of the product or
services
2. Very specific
3. Keep it short and simple

13. Customer’s requirements
1. Service requirements
Intangible thing or product that
is not able to be touched but the
customer can feel fulfillment
2. Product requirements
Tangible thing that can be seen.

14. 1. Rebisco Crackers
2. Cato barbershop
3. San Miguel beer
4. May’s Catering
5. Marie’s salon
6. Santos Spa and Treatment
7. Engr. Francisco Construction
8. 7 eleven
9. St. Marie Dental Clinic
10.Rosemarie’s Karinderya

15. STRATEGIES FOR REACHING
TARGET MARKETS

16. 1. UNDIFFERENTIATED
MARKETING
WHEN A FIRM PRODUCES ONLY
ONE PRODUCT LINE AND
PROMOTES IT TO ALL
CUSTOMERS WITH A SINGLE
MARKETING MIX

17. 2. DIFFERENTIATED
MARKETING
WHEN A FIRM PRODUCES
NUMEROUS PRODUCTS AND
PROMOTES THEM WITH A
DIFFERENT MARKETING MIX
DESIGNED TO SATISFY
SMALLER SEGMENTS

18. 3. CONCENTRATED MARKETING
WHEN A FIRM COMMITS ALL OF
ITS MARKETING RESOURCES
TO SERVE A SINGLE MARKET
SEGMENT.

19. 4. MICROMARKETING
INVOLVES TARGETING
POTENTIAL CUSTOMERS AT A
VERY BASIC LEVEL SUCH AS
ZIP CODE, SPECIFIC
OCCUPATION, LYFESTYLE, OR
INDIVIDUAL HOUSEHOLD.

20. BUSINESS CONTINUITY IS THE
DESIRE OF EVERY
ENTREPRENEUR. ONE WAY TO
MAKE THIS A REALITY IS
THROUGH AN INTELLIGENT STUDY
OF THE MARKET PRIOR AND EVEN
DURING THE BUSINESS ACTIVITY.

21. MARKET REASERCH

22. INTERVIEW
ONE OF THE MANY WAYS TO
ASSESS AND VALIDATE THE
CUTOMER’S SATISFACTION ON
THE PRODUCT/SERVICES BEING
OFFERED IT NEEDS INTERVIEW.

23. POPULAR WAYS TO CONDUCT
INTERVIEW

24. 1. FACE TO FACE INTERVIEW
THIS IS THE MOST WIDELY USE
TECHNIQUE BECAUSE IT ALLOWS
YOU TO GET COMPLETE
ATTENTION FROM YOUR
RESPONDENTS AND ELIMINATE
POSSIBLE DISTRACTIONS.

25. 2. TELEPHONE INTERVIEW
ALMOST THE SAME IN PRINCIPLE
WITH FACE TO FACE INTERVIEW
EXCEPT THE DISTANCE, THE
ACTUAL SHOWING OF VISUAL
MATERIALS, AND THE
DISTRACTIONS.

26. 3. FOCUS GROUP DISCUSSION
GATHERING OF PEOPLE WITH THE
SAME INTEREST, BACKGROUND
AND EXPERIENCES TO DISCUSS
ON SPECIAL TOPIC OF INTEREST
IN ORDER TO GATHER VITAL
INFORMATIONRELATED TO THE
PRODUCT/SERVICES.
7-10 INDIVIDUALS

27. 4. SURVEY
MARKET SURVEYS. THIS IMPORTANT
TECHNIQUE IS MADE POSSIBLE BY
DEVISING A GOOD SET OF
QUESTIONNAIRES WHICH
ORIENTATION IS DRIVEN KNOWING
WHAT PRODUCTS/SERVICES WILL
HAVE A GOOD POTENTIAL ONCE
OFFERED.