Conversational Marketing Campaign – Best Practice

CONVERSATIONAL MARKETING ONLINE COMMUNITY MANAGEMENT Rahul Nambiar Master in Digital Marketing, Class of 2010, IE Business School

Conversational Marketing and Online Community Management “ Communities Are Powerful Tools, As Long As You Put Members Needs First” Jeremiah Owyang, Social Media Industry Analyst, Forrestor Research

Online Community Management ,[object Object],[object Object]

Manage and Listen. Not Control ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Always remember the Life of a Successful Community Handholding from Conception to Maturity

Nurturing Conversations towards action Dell IdeaStorm Push User to publish ideas Play the host to decision by community Implement the best ideas – Make the users feel important and involved in decision making. Hence grow the brand value

Critical Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measurement is also the key ,[object Object],[object Object],[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object],[object Object]

Conversational Marketing Campaign – Best Practice

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Conversational Marketing Campaign – Best Practice