About BigBazzar a big retail giant.

1. Raghav Agarwal

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What is Retailing
The term “Retailing”
refers to any activity
that involves a sale to
an individual
customer.
Retailing is the
interface between the
producer and the
individual consumer
buying for personal
consumption.

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About Big Bazaar Hyper mart
Chain of development store in India
Out let 104 out lets
Located in India
Parent group Future group
Owner Kishore Biyani (CEO)
Founded 2001
Head quarter Jogeswari , Mumbai
Industry Retail
website www.bigbazar.com
Tag line Is se sasta aur achha kahin nahi.

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 Big bazaar have employed youth workers .
 They has to face different types of problems :
I. Parking problems
II. Less inventory storage
III.Not proper management of grocery items
IV.Critical location
 Now a days they are issuing a student card to collage and
school students to provide discounts.
 At the check out counter they have placed a customer
feedback form to know their preferences.
 Workers are not properly interactive with the costumers
Observed…..

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Analysis
Forces Analysis
The competitors •Reliance Retail, Aditya Birla Group , Vishal
Retail’s, Bharti and Walmart, etc
Threat of entrants FDI policy not favorable for international
players.
Domestic conglomerates looking to start
retail chains.
Threat of substitutes •Unorganized retail
Bargaining power of buyers • Consumers are price sensitive..
•Availability of more choice.

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 If any dispensaries customer can call manger and solve it
out.
 Easy to get our products exchanged if wrongly placed.
 Customer is awarded if any mistakes found within
management.
 After sales services are provided
Solution…..

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Product Avaible
www.azadsikander.blogspot.com

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Cont..
ELECTRONICS
BAZAAR
• Television sets
• Washing Machines
• Refrigerator
• Personal Care
• mBazaar
• Microwaves
• Small Appliances
• Laptops
• Computer
Accessories
• Kitchen Appliances
FASHION &
JEWELLERY
•Footwear Bazaar
•Beauty Care
•Navara
•Star Parivar
•Meena Bindre
FURNITURE
BAZAAR
•Living Room
•Bed Room
•Kitchen
•Dinning Rooms
•Kids Room
•Been Bags
•Paintings
•Decorative Items
CHILD CARE &
TOYS
•Kids Wear
•Toy Bazaar
•Stationary
•Child Care
OTHER SERVICES
•Mr. right
•Bakery
•Loot Mart
•Tulsi
•Future Money
•Future Generally
www.azadsikander.blogspot.com

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Offers

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Time pricing Value Pricing

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Promotion

12. 02/06/17 Big Bazaar
XIDAS, Jabalpur
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PROMOTION

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Physical Evidence

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Thank You