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User Experience e Service Design                             Raffaella Roviglioni                                         ...
Cos’è la User Experience? (UX)
Progettare attorno alle persone[Foto da 37signals]
UX e packaging                       CHI                      COME                      QUANDO                      PERCHE...
Packaging fisico Che informazioni      mi dà?                       Cosa ci                    faccio dopo?     Come si   ...
Che informazioni ci sono
Che informazioni ci sono /2
Come si aprono
Cosa ci faccio dopo?
Cosa ci faccio dopo? /2
Cosa ci faccio dopo? /3
C’è dell’altro?
Frustration free di Amazon.com
Packaging e service design                             Infrastrutture                             Flussi                  ...
Packaging e service design
Che informazioni ci sono?
Come si usa?
Cosa succede dopo?
C‘è dell’altro?
Mettiamo al centro le persone  Pic by xlordashx
Grazie!          raffaella@roviglioni.it          @raffiro su Twitter          http://raffiro.wordpress.com
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User experience e service design [Handle with brand care]

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Come progettiamo un prodotto o un servizio per assicurarci che l’utilizzatore o fruitore finale ne rimanga soddisfatto? Coinvolgendolo direttamente in tutte le fasi della progettazione: dall’ideazione che si basa sulla risposta a bisogni precisi fino all’ergonomia e usabilità dell’oggetto fisico. La disciplina che si occupa di curare questi aspetti è chiamata User Experience, e si avvale di numerosi strumenti e metodi che in comune hanno la centralità delle persone per cui progettiamo. Questo approccio si può applicare con successo anche nell’ambito del packaging, sia per considerando il confezionamento di un prodotto fisico, sia nella progettazione più articolata dei servizi associati alla vendita.

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User experience e service design [Handle with brand care]

  1. 1. User Experience e Service Design Raffaella Roviglioni UX Designer“Handle with [brand] care. Lezione aperta sul packaging” – IED, Roma 9 novembre 2012
  2. 2. Cos’è la User Experience? (UX)
  3. 3. Progettare attorno alle persone[Foto da 37signals]
  4. 4. UX e packaging CHI COME QUANDO PERCHE’ Pic by Don Fulano
  5. 5. Packaging fisico Che informazioni mi dà? Cosa ci faccio dopo? Come si usa? Contiene dell’altro?
  6. 6. Che informazioni ci sono
  7. 7. Che informazioni ci sono /2
  8. 8. Come si aprono
  9. 9. Cosa ci faccio dopo?
  10. 10. Cosa ci faccio dopo? /2
  11. 11. Cosa ci faccio dopo? /3
  12. 12. C’è dell’altro?
  13. 13. Frustration free di Amazon.com
  14. 14. Packaging e service design Infrastrutture Flussi Persone Interazioni
  15. 15. Packaging e service design
  16. 16. Che informazioni ci sono?
  17. 17. Come si usa?
  18. 18. Cosa succede dopo?
  19. 19. C‘è dell’altro?
  20. 20. Mettiamo al centro le persone Pic by xlordashx
  21. 21. Grazie! raffaella@roviglioni.it @raffiro su Twitter http://raffiro.wordpress.com

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