Springdale Shopping Survey*
The major shopping areas in the community of Springdale include Springdale Mall, West Mall, and the downtown area on Main Street. A telephone survey has been conducted to identify strengths and weaknesses of these areas and to find out how they fit into the shopping activities of local residents. The 150 respondents were also asked to provide information about themselves and their shopping habits. The data are provided in the file SHOPPING. The variables in the survey were as follows:
A. How Often Respondent Shops at Each Area (Variables 1–3)
1. Springdale Mall
2. Downtown
3. West Mall
6 or more times/wk.
(1)
(1)
(1)
4–5 times/wk.
(2)
(2)
(2)
2–3 times/wk.
(3)
(3)
(3)
1 time/wk.
(4)
(4)
(4)
2–4 times/mo.
(5)
(5)
(5)
0–1 times/mo.
(6)
(6)
(6)
B. How Much the Respondent Spends during a Trip to Each Area (Variables 4–6)
4. Springdale Mall
5. Downtown
6. West Mall
$200 or more
(1)
(1)
(1)
$150–under $200
(2)
(2)
(2)
$100–under $150
(3)
(3)
(3)
$ 50–under $100
(4)
(4)
(4)
$ 25–under $50
(5)
(5)
(5)
$ 15–under $25
(6)
(6)
(6)
less than $15
(7)
(7)
(7)
C. General Attitude toward Each Shopping Area (Variables 7–9)
7. Springdale Mall
8. Downtown
9. West Mall
Like very much
(5)
(5)
(5)
Like
(4)
(4)
(4)
Neutral
(3)
(3)
(3)
Dislike
(2)
(2)
(2)
Dislike very much
(1)
(1)
(1)
D. Which Shopping Area Best Fits Each Description (Variables 10–17)
Springdale
Mall
Downtown
West
Mall
No
Opinion
10. Easy to return/exchange goods
(1)
(2)
(3)
(4)
11. High quality of goods
(1)
(2)
(3)
(4)
12. Low prices
(1)
(2)
(3)
(4)
13. Good variety of sizes/styles
(1)
(2)
(3)
(4)
14. Sales staff helpful/friendly
(1)
(2)
(3)
(4)
15. Convenient shopping hours
(1)
(2)
(3)
(4)
16. Clean stores and surroundings
(1)
(2)
(3)
(4)
17. A lot of bargain sales
(1)
(2)
(3)
(4)
E. Importance of Each Item in Respondent’s Choice of a Shopping Area (Variables 18–25)
Not Very
Important Important
F. Information about the Respondent (Variables 26–30)
(
18.
Easy
to
return/exchange
goods
(1)
(2)
(3)
(4)
(5)
(6)
(7)
19.
High
quality
of
goods
(1)
(2)
(3)
(4)
(5)
(6)
(7)
20.
Low
prices
(1)
(2)
(3)
(4)
(5)
(6)
(7)
21.
Good
variety
of
sizes/styles
(1)
(2)
(3)
(4)
(5)
(6)
(7)
22.
Sales
staff
helpful/friendly
(1)
(2)
(3)
(4)
(5)
(6)
(7)
23.
Convenient
shopping
hours
(1)
(2)
(3)
(4)
(5)
(6)
(7)
24.
Clean
stores
and
surroundings
(1)
(2)
(3)
(4)
(5)
(6)
(7)
25.
A
lot
of
bargain
sales
(1)
(2)
(3)
(4)
(5)
(6)
(7)
t
)26. Gender: (1) = Male (2) = Female
27. Number of years of school completed:
(1) = less than 8 years (3) = 12–under 16 years
(2) = 8–under 12 years (4) = 16 years or more
28. Marital status: (1) = Married (2) = Single or other
29. Number of people in household: pe.
Science 7 - LAND and SEA BREEZE and its Characteristics
Springdale Shopping SurveyThe major shopping areas in the com.docx
1. Springdale Shopping Survey*
The major shopping areas in the community of Springdale
include Springdale Mall, West Mall, and the downtown area on
Main Street. A telephone survey has been conducted to identify
strengths and weaknesses of these areas and to find out how
they fit into the shopping activities of local residents. The 150
respondents were also asked to provide information about
themselves and their shopping habits. The data are provided in
the file SHOPPING. The variables in the survey were as
follows:
A. How Often Respondent Shops at Each Area (Variables 1–3)
1. Springdale Mall
2. Downtown
3. West Mall
6 or more times/wk.
(1)
(1)
(1)
4–5 times/wk.
(2)
(2)
(2)
2–3 times/wk.
(3)
(3)
(3)
2. 1 time/wk.
(4)
(4)
(4)
2–4 times/mo.
(5)
(5)
(5)
0–1 times/mo.
(6)
(6)
(6)
B. How Much the Respondent Spends during a Trip to Each
Area (Variables 4–6)
4. Springdale Mall
5. Downtown
6. West Mall
$200 or more
(1)
(1)
(1)
$150–under $200
(2)
(2)
(2)
$100–under $150
(3)
(3)
(3)
3. $ 50–under $100
(4)
(4)
(4)
$ 25–under $50
(5)
(5)
(5)
$ 15–under $25
(6)
(6)
(6)
less than $15
(7)
(7)
(7)
C. General Attitude toward Each Shopping Area (Variables 7–
9)
7. Springdale Mall
8. Downtown
9. West Mall
Like very much
(5)
(5)
(5)
Like
(4)
(4)
(4)
5. (1)
(2)
(3)
(4)
12. Low prices
(1)
(2)
(3)
(4)
13. Good variety of sizes/styles
(1)
(2)
(3)
(4)
14. Sales staff helpful/friendly
(1)
(2)
(3)
(4)
15. Convenient shopping hours
(1)
(2)
(3)
(4)
16. Clean stores and surroundings
(1)
(2)
(3)
(4)
17. A lot of bargain sales
(1)
(2)
(3)
(4)
6. E. Importance of Each Item in Respondent’s Choice of a
Shopping Area (Variables 18–25)
Not Very
Important
Important
F. Information about the Respondent (Variables 26–30)
(
18.
Easy
to
return/exchange
goods
(1)
(2)
(3)
(4)
(5)
(6)
(7)
19.
10. (1) = less than 8 years (3) = 12–under 16 years
(2) = 8–under 12 years (4) = 16 years or more
28. Marital status: (1) = Married (2) = Single or other
29. Number of people in household: persons
30. Age: years
Each respondent in this database is described by 30 variables.
As an example of their interpretation, consider row number 1.
This corresponds to respondent number 1 and contains the
following information.
Variable number 6 = 7. The respondent usually spends less than
$15 when she
shops at West Mall.
Variable number 26 = 2. The respondent is a female.
5 5 5 6 7 7 4 4 4 1 1 3 1 1 1 1 1 6 7 7 6 5 6 6 7 2 3 2 4 2 1
Variable number 1 = 5.
The respondent shops at Spring- dale Mall 2–4 times/month.
Variable number 19 = 7. Respondent believes “high quality of
goods” is very important in choosing a shopping area.
*Source: Materials for this case have been provided courtesy of
The Archimedes Group, Indiana, PA. Data are based on actual
responses obtained to this subset of the questions included in
11. the survey; town and mall identities have been disguised as well
as a number of responses were updated.
Sheet1SPRIFREQDOWNFREQWESTFREQSPRSPENDDOWSP
ENDWESSPENDSPRILIKEDOWNLIKEWESTLIKEBSTEXCH
GBSTQUALIBSTPRICEBSTVARIEBSTHELPBSTHOURSBST
CLEANBSTBARGNIMPEXCHIMPQUALIIMPPRICEIMPVARI
EIMPHELPIMPHOURSIMPCLEANIMPBARGNRESPGENDRE
SPEDUCRESPMARIRESPHOUSRESPAGE55567744411311111
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41953257644511114113477557771325216456773534231214457
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55677332113121125777655623241945677744341112212117767
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53211141411177774777241224665667444323143247777477722
17494645734341131411347754647221337444663555113111137
77535542412246367573532222222237731237142122465556424
11321111657646552316405666674332232211376767675131346
52367444431312112577657672413325256664434244414417753
