Why Teams call analytics are critical to your entire business
Breaking the Mold for eGovernment - SXSW #UtahDotGov
1. BREAKING THE MOLD FOR
EGOVERNMENT
Hillary Hartley @hillary @h
Director of Integrated Marketing
Jonathan Higley @jhuii
Lead Designer Utah.gov
Dave Fletcher @dfletcher
CTO Utah
#UtahDotGov!
16. SO, WHY?
• Too many clicks.
– 2009 to 2011, Same Homepage Actions from 3 mill - 50K
• Valuable Terms
• Unexpected Results
• Confusing Destination
#UtahDotGov!
19. ANALYSE THE PRESENT
2009 FEEDBACK
• “The movement is giving me motion sickness”
• “Where’s the search?”
• “Where’s the search results?”
• “I don’t care about 90% of what’s on this page, I
just want to file my F&*K1NG taxes”
#UtahDotGov!
20. WHY’D YOU COME HERE?
TWO TASKS
• Complete a task due to law or Legislative mandate
• Information Quest: Find a topic or current issue
#UtahDotGov!
72. Interesting site, but might put form too far above function?
@pjkerley
Try tabbing through Utah.gov links. Search is nowhere near the
first thing that comes up. Big problem for accessibility.
@MarcDrummond
So I turned off javascript and Utah.gov is not really usable.
@kristyfifelski
#UtahDotGov!
73. What browser is the new site optimized for? The new Utah.gov site is
not rendering properly in Firefox.
@maricheney
Oh, wow. Utah.gov completely falls apart if you don't have Javascript
enabled. Small percentage, but big potential problem for those few.
@MarcDrummond
#UtahDotGov!
75. Incredible user experience and great, eye catching
design. They set new standard.
@bobgourley
Gov't is just as much an info resource as a service
provider. Smart web design like Utah.gov helps it be both.
@abhinemani
Government as an intuitive experience? Who knew!
@jackmorton
#UtahDotGov!
76. Utah's website was awesome before but is now even better. The
gold standard for govt.
@mikesher
Utah.gov is a landmark achievement for digital government and
constituent engagement.
@rachelsterne
Utah.gov is rather startlingly novel for a government website.
@bedroomation
Utah's new web site is beautiful and so very useful. How did
government do that?
@bobragsdale
#UtahDotGov!
