8. Market potential
Who is your customer and how big
is the total Addressable market ?
“ X “ number of
people are facing
this problem
“ $Y “ Billion is
spent worldwide
My company can
capture 10% of
that market
9. Competitor 1
Competitor 2
Competitor 4
Competitor 3
Your Product
Functional
Affordable
User friendly
Expensive
Who are your direct and indirect competitors.
10. Business model
How do you make money?
“ X “ customers
“ $ Y “ - Avg
revenue per
customer
Total revenue
X *$ Y