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Q SPORTS LTD           2011
Address:        13, Ilesanmi St, off Masha Road, Surulere, Lagos, NigeriaTel:            +234 (1) 792 4145Mobile:         ...
In BriefQ Sports Ltd. provides corporate businesses, sports organizations and individuals with creative ideation insights,...
IntroductionWe welcome you to one of Nigeria’s most innovative Sports Marketing outfits!Quaternion Sports Ltd. – RC 658868...
Seeing our clients excel in their chosen fields often helps us achieve excellence in what we do too. In an industry thatco...
sports brands for individual or corporate use, or take your sporting career to the next level, youre assured of qualityser...
About UsQ Sports Ltd. was formed in 2002 in response to various demands by clients and the public for the need to have a w...
The Q Sports team draws upon the characteristics of elite athletes and core capabilities of corporate clients to ensure th...
What We DoAthlete ManagementNo longer are athlete’s just sportspeople - they are recognisable brands. The career of a mode...
all year round. In addition, we also hold various local and international training programs where participants can haveacc...
Q Sports understands the importance of every event big and small in the development of a company image. You also gettop of...
We work with organizations and corporations from the opening whistle of deciding to use sports as a means of advancingorga...
and a business objective for "getting the word out." We have the knowledge, experience and market-savvy to develop amulti-...
Q Sports sponsorship services ensure success by setting out to:Identify sponsorship programs that meet your companys goals...
Media Products & Services / TV rightsWith a thorough knowledge of the TV industry, steered by a team of skilled individual...
EndorsementsThrough our extensive celebrity database, Q Sports can identify the perfect athlete with specific qualities su...
Public RelationsWhether its a product launch, media release, seminar, trade show or other promotional activity, Q Sports c...
Our areas of expertise includes the provision of tailored content services to companies across all media platforms and wec...
Sports Products Distribution (Our Competitive Advantage)What is the essence of investing in and developing a perfect Sport...
How We WorkThe approachOur approach is simple. The purpose of Q Sports is to consult with you so as to progress your busin...
Our usual method is to first meet with our potential clients and understand all aspects of their business or requirements....
money and an understanding from our partners that we endeavour to achieve income from providing world class, qualityproduc...
Our Clients-       FIFA 2010 WORLD CUP (Sponsorship Activation for MTN South Africa)-       FIFA U-17 WORLD CUP, NIGERIA 2...
Our Management TeamAbimbola Sunmola                   -      CEO / Managing Director                                      ...
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Q Sports Company Profile 2011

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Q Sports Company Profile 2011

  1. 1. Q SPORTS LTD 2011
  2. 2. Address: 13, Ilesanmi St, off Masha Road, Surulere, Lagos, NigeriaTel: +234 (1) 792 4145Mobile: +234 803 405 6288Facebook: facebook.com/QSPORTSTwitter: @qsportsltdEmail: info@qsports.com.ngWebsite: www.QSPORTS.com.ng 2|Page© Private & Confidential Q SPORTS LTD Company Profile
  3. 3. In BriefQ Sports Ltd. provides corporate businesses, sports organizations and individuals with creative ideation insights, uniqueactivation tactics, and innovative ways to drive incremental revenue for their business.Founded in 2002, Q Sports Ltd has rapidly become one of the industry’s most valuable resources for brands andorganizations to obtain unique innovative ideas and unequalled services in Brand Experience & Promotions, Media RightsAcquisition, Broadcasting, Event Planning & Management, Fan Engagement, Sponsorship, Athlete Management,Hospitality, Infrastructure Design & Development, Licensing & Merchandising, Sports Education and Sports Technology 3|Page© Private & Confidential Q SPORTS LTD Company Profile
  4. 4. IntroductionWe welcome you to one of Nigeria’s most innovative Sports Marketing outfits!Quaternion Sports Ltd. – RC 658868 (also known as Q Sports Ltd) is an integrated Sports Marketing Company and amember of the QUATERNION GROUP.Q Sports specializes in the creation, marketing and execution of strategies for corporations and sports organizations, inaddition to athlete management and sports products distribution services.Q Sports made a gallant entry onto the Nigerian Sports marketing scene in 2002 as the sport marketing arm of QuaternionVentures and was incorporated as a limited liability company in July 2006. Q Sports has ever since then firmly establisheditself as a pioneer sports agency worth of envy and emulation in a highly competitive industry.Our diverse nature and affiliation with the world’s best Sports Marketing Outfits allows us to provide to our clients, world-class services tailored to meet their individual requirements. Just as our name suggests, the combination of these coreareas that make up the company (Marketing, Media & Management) with the rudiments of your event, concept, career orbrand, creates a perfect blend which helps our clients test their driving spirit in the Sporting arena every day andsubsequently add greater value to their initial status. 4|Page© Private & Confidential Q SPORTS LTD Company Profile
  5. 5. Seeing our clients excel in their chosen fields often helps us achieve excellence in what we do too. In an industry thatcommands world attention like no other in Nigeria, Q Sports prides itself on providing unique, measurable andincomparable Sports Marketing Services.This company profile will focus on our capabilities in the areas of Sports Marketing, Media and Management, usingvarious proven concepts and methods.Q Sports has a set goal; to strive to guide the marketing, media, organization, sponsorship and public relations activities ofsome of Nigeria’s highest profile and upcoming athletes’, corporations, brands and events. To keep our clients at the topof the pack, were in training all year round. Theres no off-season here!At Q Sports we are so passionate about Sport its what we do for a living. As a result we understand the needs and wantsof the Nigerian Sports consumer better than any other. Why shouldnt we? Its who we are!So whether you need to implement a strategic marketing campaign, secure funding for your next big event, organize asporting event to promote your brand/organization, develop the sports industry in your locality, and purchase quality 5|Page© Private & Confidential Q SPORTS LTD Company Profile
  6. 6. sports brands for individual or corporate use, or take your sporting career to the next level, youre assured of qualityservice right here with us 6|Page© Private & Confidential Q SPORTS LTD Company Profile
  7. 7. About UsQ Sports Ltd. was formed in 2002 in response to various demands by clients and the public for the need to have a well-developed Sports industry in Nigeria, just as it obtains internationally. In order to “adequately” meet the demands ofthese individuals, we have spent the past few years, researching on various world-class approaches and methods that canbest suit their needs, whilst still giving it a very much local content.Q Sports Marketing, Media and Management are an innovative Sports Marketing company dedicated to the constantprogression of sport in Nigeria. We are a team of dedicated professionals with proven expertise in servicing key areas inSports, including:Sports Marketing Consultancy Public RelationsSports Sponsorship and Media Management Sports DevelopmentAthlete Management Media Products & Services / TV rightsEndorsement Web Development / New Media BroadcastingEvent Management 7|Page© Private & Confidential Q SPORTS LTD Company Profile
  8. 8. The Q Sports team draws upon the characteristics of elite athletes and core capabilities of corporate clients to ensure theoverall success of the project. Focus; sacrifice; dedication; ambition and desire. These few things separate the truly greatathletes and organizations from the rest of the pack. Q Sports applies these principles to ensure that we achieve the bestpossible solution for our athletes, our clients, and other respective stakeholders.We are truly committed to providing products and services that fully enhance the corporate pursuit of excellence as a wayto experience greater fulfilment. Q Sports mirrors the value of a winning team: the desire for success, team spirit,commitment, enthusiasm, creativity and fun. 8|Page© Private & Confidential Q SPORTS LTD Company Profile
  9. 9. What We DoAthlete ManagementNo longer are athlete’s just sportspeople - they are recognisable brands. The career of a modern day athlete spans furtherthan the sporting field. Our job is to provide you with the expertise to build that brand, take care of the off-field activitiesand let you do what you do best - be an athlete. Q Sports recognises that every sportsperson is an individual. And becauseevery athlete is driven by different factors, we get to know what drives you so that we can find the fastest way to get youthere.Sports DevelopmentThe pride of any organization, establishment or government is realizing that it has successfully contributed to theempowerment of the people in its locality or jurisdiction. Sports has long been established as the foundation of anyforward-looking society, it pre-occupies the idle mind thus reducing crime and liabilities on the society, while at the sametime helping to discover talents and successful careers.Q Sports is well positioned to work with interested clients in providing world-class Sporting facilities, clubs andrecreational centres where youths can effectively maximise their talents for productive use, which would in turn bebeneficial to them, their society and the nation at large. Not only do we help put these structures in place, we also ensurethey are not left to rot away by developing and organizing various sporting events, thus ensuring these facilities are active 9|Page© Private & Confidential Q SPORTS LTD Company Profile
  10. 10. all year round. In addition, we also hold various local and international training programs where participants can haveaccess to useful resource materials and top of the range tutors from around the world. All of these help build a successful,thriving and buoyant society where the numerous benefits are enjoyed by all and sundry.Event ManagementYour firm has an event that needs production design, management and implementation. We are the firm that can manageyour event turnkey: from design to budget; from logistics to execution. Rather than just putting an event on, we look athow we can create a perfect working order. How can we take the entire individual working parts and put them together tomake them best work for you? How can we ensure the event has a future? What other elements are needed to make it asuccess? These are the questions we ask ourselves to ensure that we deliver the best product for you.Q Sports can assist with the management of your current event, or develop and manage an event to suit your needs. Inaddition, we can build for your firm, sub-components of larger events - from a hospitality presence at the African Cup ofNations, the FIFA World Cup or the Olympics to a booth at a football convention; from sponsor management at a youthtournament to a photo shoot using athletes and children. 10 | P a g e© Private & Confidential Q SPORTS LTD Company Profile
  11. 11. Q Sports understands the importance of every event big and small in the development of a company image. You also gettop of the range memorabilia and promotional products to help drive your brands / corporate image so as to keep italways ahead of competition. In addition, through the use of highly recognizable celebrities, Q Sports can develop andmanage customized sports-themed events including celebrity fantasy games, family sports clinics, game day and eventhospitality for corporate clients, charities and other organizations. High quality execution and implementation of programsfrom start to finish are managed by the experienced Q Sports team. Also, to further ensure success, our representativesare in attendance at all events.Sports Marketing ConsultancyThink of it like a rank amateur footballer or a junior tennis player playing against the worlds best at the EnglishPremiership or the Wimbledon respectively. They dont stand a chance. Why would you put your money on them to takeout the title and come out tops? Then why would you let anyone else other than a dedicated sports marketing companyhandle your sports marketing programs. Q Sports Marketing, Media & Management will work with you to deliver high-impact campaigns from the concept to execution stages that provide you with the return on investment you are lookingfor! 11 | P a g e© Private & Confidential Q SPORTS LTD Company Profile
  12. 12. We work with organizations and corporations from the opening whistle of deciding to use sports as a means of advancingorganizational objectives, create effective marketing plans and innovative turn-key solutions. Our consultation servicesbegin at the foundation and continue through the completion of the initiative. An opening analysis of the client’s needsand objectives helps us to create executable models including realistic timelines and accountable measurements, tailor-made to achieve predetermined goals. We bring to the game vast experience in building value for our clients using sportsand multi-media.As a team of professionals, we strive to create a united effort by working in conjunction with our clients internal staff anddepartments. Through a cooperative understanding, everyone is reading from the same playbook and knows each othersmoves before the action begins. This game plan has helped Q Sports to maximize our clients marketing goals and riseabove the competition. Ours is a level of service and commitment unparalleled in the industry!Sports Sponsorship and Media ManagementHaving difficulty finding a sponsor? Having trouble finding the right fit for your brand? Q Sports Marketing, Media &Management are experts in identifying the right fit for your brand or event. With the cost of rights fees and sponsorshipcosts on the rise, companies must make critically wise decisions regarding promotional spending. Your firm has a budget 12 | P a g e© Private & Confidential Q SPORTS LTD Company Profile
  13. 13. and a business objective for "getting the word out." We have the knowledge, experience and market-savvy to develop amulti-media advertising and/or promotional plan.Our decisions are based on first identifying your needs and working with you to find the best fit. We work to createmutually beneficial partnerships by continually challenging traditional approaches and once we have found the right fit,well go about making the sponsorship happen.We offer assistance in all areas of marketing from the planning to the media buying. From the coordination of sponsorshipworkshops, contract development through to the implementation of effective sponsorship communication plans, wellinvolve you every step of the way to ensure that the sponsorship really works. Dont settle for the traditional orconventional – the Q Sports team looks outside the box to provide creative, comprehensive and valuable marketing toolsto maximize the objective of "getting the word out."Our sponsorship department consists of experienced sports marketers with a specialty in property and medianegotiations. By having established personal relationships with leagues and teams across the world, were able tonegotiate favourable deals for our clients. For added credibility, youll find that Q Sports is a recognized industry source forits high-level of expertise in the sports sponsorship arena. 13 | P a g e© Private & Confidential Q SPORTS LTD Company Profile
  14. 14. Q Sports sponsorship services ensure success by setting out to:Identify sponsorship programs that meet your companys goals and objectives.Analyze and negotiate all sponsorship opportunities to seek the maximum benefit available.Create a fully integrated program to maximize return on investment.Gain optimum exposure and awareness for your product or service.Evaluate and measure results to ensure long term success.Add value to brand proposition using event to create a unique position in the mind of the consumer.Reinforce Brand/Corporate awareness through stronger and wider global messageSustain leadership position of the brand and keep it ahead of competitionRejuvenate Employee Relations by encouraging company pride and loyalty, thereby helping to attract and retain staff. 14 | P a g e© Private & Confidential Q SPORTS LTD Company Profile
  15. 15. Media Products & Services / TV rightsWith a thorough knowledge of the TV industry, steered by a team of skilled individuals having the trust of broadcastersand rights holders, we are able to deliver quality Sports events live to viewers across the country and the world over,thereby helping broadcasters retain viewers’ loyalty and capture new ones alike.As a key actor in the acquisition of profitable International TV rights assets for various sports events, Q Sports has beenable to achieve an unequalled feat in the delivery of quality and catchy sports programmes which are relevant to theobjectives of all parties concerned (i.e. Broadcaster, Viewers, Sponsor and Right holder).Wherever lucrative opportunities emerge, Q Sports lives up to its reputation as a major worldwide broadcasting rightsdealer by mobilizing its talents on call, never leaving untapped new opportunities of increasing the value of sports rightsregardless of the countries, platforms and carriers.Our array of live and archived sports programmes includes International Football Competitions and Leagues, The FIFAWorld Cup and Qualifiers matches, International Friendlies, Tennis Tournaments, Boxing Competitions, InternationalMulti-Sports Events, Athletic Events, etc 15 | P a g e© Private & Confidential Q SPORTS LTD Company Profile
  16. 16. EndorsementsThrough our extensive celebrity database, Q Sports can identify the perfect athlete with specific qualities such as age,cultural background, personality traits, etc. to match a companys goals and objectives. Well develop a completemarketing program for the clients regional or national advertising campaign, including everything from arrangingtestimonials, press conferences, media tours, personal appearances and special events to coordinating additionalpromotional and marketing opportunities, all tailored for the program at hand.We will also identify sport figures of outstanding achievement and renowned distinction to promote your variouscorporate events. These athletes are your best bet to motivate, entertain and inspire your audience and Q Sports will helpyou choose the sports celebrity best suited to the theme and purpose of the event. Whether its an annual meeting,awards dinner, trade conference or sales meeting, we will find the perfect fit. 16 | P a g e© Private & Confidential Q SPORTS LTD Company Profile
  17. 17. Public RelationsWhether its a product launch, media release, seminar, trade show or other promotional activity, Q Sports can provide theexpertise to provide creative, measurable and effective public relations campaigns. Give us something to say and well telleverybody!Our Public Relations department has excellent local and national print, radio and television contacts which offer ourclients the ability to become more visible in the marketplace, as well as offering media and publicity guidance as needed.We can provide a variety of services including the development of promotional campaigns, strategic media planning andexecution and analysis of media trends.Web Development / New Media BroadcastingFor the very first time in Nigeria, Q Sports would be introducing a whole new concept in the field of sports-oriented webdevelopment and new media broadcasting. This would entail primarily the conceptualisation, creation and developmentof numerous sports website portals broadcasting live events and updates to its intended audience. As the onlinepopulation worldwide increases daily in its millions, and Nigeria gradually embracing the virtual online community, theInternet has steadily positioned itself as a most effective broadcast medium. 17 | P a g e© Private & Confidential Q SPORTS LTD Company Profile
  18. 18. Our areas of expertise includes the provision of tailored content services to companies across all media platforms and wecurrently supply white-labelled sports and entertainment content to a portfolio of clients across the mobile, fixed internet,text and print media sectors. Operating in conjunction with our foreign partners, we are able to supply sports andentertainment content / data services based on speed, quality and accuracy thereby providing clients with live, pre & postevent information and editorial from sports events across the globe 18 | P a g e© Private & Confidential Q SPORTS LTD Company Profile
  19. 19. Sports Products Distribution (Our Competitive Advantage)What is the essence of investing in and developing a perfect Sports policy incorporating elements like state of the artfacilities, athlete development programs, event organization, high-impact media and publicity drives to promote bothbrand and corporate image, without the right quality Sports Products to complement it all? It would amount to a futileand incomplete exercise, and our set goal of making the client excel in his chosen area would not have been achieved.The number of international quality Sports brands we parade (courtesy of our Sister Company – QUATERNIONINTERNATIONAL LTD.) further demonstrates Q Sports superior edge over our competitors. Apart from rendering qualityservice on Sports Marketing & Management, we have gone the extra mile to bring to our clients products that would suittheir needs and help them achieve success in their established fields. 19 | P a g e© Private & Confidential Q SPORTS LTD Company Profile
  20. 20. How We WorkThe approachOur approach is simple. The purpose of Q Sports is to consult with you so as to progress your business, brand or career, toset and achieve realistic objectives, assess all of the options available, choose the best one, and set strategies and actionplans towards achieving these objectives. We have developed a working concept that states, “Birds of the same feathershould definitely flock together”.Our typical kind of client is such that derives satisfaction in a relationship that is conducted in a typically predictablemanner. When we come across clients like this, we immediately recognise that they have the same “feathers” with us, andwe become inspired and energised to work with them because we understand the unfolding relationship will becomemutually beneficial, all to everyone’s advantage.We take the working parts of your business, event or athletic career and combine them with the factors that make themgreater than the initial working parts. Whether its identifying a key fit for your brand, building the profile for your career,or securing funding for your next big event, Q Sports takes into account your needs and objectives and creates a strategicplan that will have you kicking the winning goal. 20 | P a g e© Private & Confidential Q SPORTS LTD Company Profile
  21. 21. Our usual method is to first meet with our potential clients and understand all aspects of their business or requirements.This happens way before any concept is recommended or products supplied. We like to see ourselves as an integral arm ofour client’s organization, we like to sit in on meetings with them, and get to understand and contribute to decisions basedon our experience and especially in areas that concern our professional capabilities.With this level of planning and development, issues of timelines are not a source of concern for our clients becauseeverything has been well planned, developed and executed in ample time.Our relationship with our clients is such that sees us working together from the very beginning, this helps us have a deepunderstanding of their requirements, their markets, their finance and their aspirations for the future. It is only when all ofthese has been put in place that we can leverage the total complement of our skills to the benefit of the client.In the best interest of a mutually beneficial business relationship, we usually like to sign agreements that name us as theofficially appointed Sports Marketing, Media, Management and Product Supplier. This is necessitated by the fact that themost successful business relationships emanated from a full disclosure and understanding from both parties, arelationship based on trust and mutual respect, an appreciation from our side that the client needs to have value for 21 | P a g e© Private & Confidential Q SPORTS LTD Company Profile
  22. 22. money and an understanding from our partners that we endeavour to achieve income from providing world class, qualityproducts and services.We look forward to flocking with you to greater heights of success and endless achievements.We love SportNothing embodies the spirit of Nigeria more than sport. We live and breathe by the performance of our favourite teams.We ride their highs and lows along with them, and we love nothing better than beating the enemy!We are so passionate about Sports that it is not hard to understand why it has become one of the countrys largestindustries and one of the most effective unifying factors that cut across racial, tribal and religious divides. As a result, itsbig business. At Q Sports, we too are passionate about sport. Its what we do. We understand better than anyone else theneeds and wants of the Nigerian Sports Consumer. Why shouldnt we? Its who we are!Our MissionTo portray the Passion, Creativity and Professionalism of sport in everything we do. 22 | P a g e© Private & Confidential Q SPORTS LTD Company Profile
  23. 23. Our Clients- FIFA 2010 WORLD CUP (Sponsorship Activation for MTN South Africa)- FIFA U-17 WORLD CUP, NIGERIA 2009 (Sponsorship Activation for INTERNATIONAL ENERGY INSURANCE PLC)- NUGA GAMES UNN 2008 (Nigerian University Games, University of Nigeria, Nsukka)- FRIESLAND CAMPINA WAMCO PLC- MELBOURNE 2006 COMMONWEALTH GAMES- GATEWAY GAMES 2006 (National Sports Festival)- LAGOS STATE GOVERNMENT- BAYELSA STATE GOVERNMENT- CRUSADERS FOOTBALL LEAGUE 23 | P a g e© Private & Confidential Q SPORTS LTD Company Profile
  24. 24. Our Management TeamAbimbola Sunmola - CEO / Managing Director 24 | P a g e© Private & Confidential Q SPORTS LTD Company Profile

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