Q Sports Company Profile 2011

Address: 13, Ilesanmi St, off Masha Road, Surulere, Lagos, Nigeria

Tel: +234 (1) 792 4145

Mobile: +234 803 405 6288

Facebook: facebook.com/QSPORTS

Twitter: @qsportsltd

Email: info@qsports.com.ng

Website: www.QSPORTS.com.ng

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© Private & Confidential Q SPORTS LTD Company Profile

In Brief
Q Sports Ltd. provides corporate businesses, sports organizations and individuals with creative ideation insights, unique
activation tactics, and innovative ways to drive incremental revenue for their business.

Founded in 2002, Q Sports Ltd has rapidly become one of the industry’s most valuable resources for brands and
organizations to obtain unique innovative ideas and unequalled services in Brand Experience & Promotions, Media Rights
Acquisition, Broadcasting, Event Planning & Management, Fan Engagement, Sponsorship, Athlete Management,
Hospitality, Infrastructure Design & Development, Licensing & Merchandising, Sports Education and Sports Technology

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Introduction
We welcome you to one of Nigeria’s most innovative Sports Marketing outfits!

Quaternion Sports Ltd. – RC 658868 (also known as Q Sports Ltd) is an integrated Sports Marketing Company and a
member of the QUATERNION GROUP.

Q Sports specializes in the creation, marketing and execution of strategies for corporations and sports organizations, in
addition to athlete management and sports products distribution services.

Q Sports made a gallant entry onto the Nigerian Sports marketing scene in 2002 as the sport marketing arm of Quaternion
Ventures and was incorporated as a limited liability company in July 2006. Q Sports has ever since then firmly established
itself as a pioneer sports agency worth of envy and emulation in a highly competitive industry.

Our diverse nature and affiliation with the world’s best Sports Marketing Outfits allows us to provide to our clients, world-
class services tailored to meet their individual requirements. Just as our name suggests, the combination of these core
areas that make up the company (Marketing, Media & Management) with the rudiments of your event, concept, career or
brand, creates a perfect blend which helps our clients test their driving spirit in the Sporting arena every day and
subsequently add greater value to their initial status.

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Seeing our clients excel in their chosen fields often helps us achieve excellence in what we do too. In an industry that
commands world attention like no other in Nigeria, Q Sports prides itself on providing unique, measurable and
incomparable Sports Marketing Services.

This company profile will focus on our capabilities in the areas of Sports Marketing, Media and Management, using
various proven concepts and methods.

Q Sports has a set goal; to strive to guide the marketing, media, organization, sponsorship and public relations activities of
some of Nigeria’s highest profile and upcoming athletes’, corporations, brands and events. To keep our clients at the top
of the pack, we're in training all year round. There's no off-season here!

At Q Sports we are so passionate about Sport it's what we do for a living. As a result we understand the needs and wants
of the Nigerian Sports consumer better than any other. Why shouldn't we? It's who we are!

So whether you need to implement a strategic marketing campaign, secure funding for your next big event, organize a
sporting event to promote your brand/organization, develop the sports industry in your locality, and purchase quality

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sports brands for individual or corporate use, or take your sporting career to the next level, you're assured of quality
service right here with us

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About Us
Q Sports Ltd. was formed in 2002 in response to various demands by clients and the public for the need to have a well-
developed Sports industry in Nigeria, just as it obtains internationally. In order to “adequately” meet the demands of
these individuals, we have spent the past few years, researching on various world-class approaches and methods that can
best suit their needs, whilst still giving it a very much local content.

Q Sports Marketing, Media and Management are an innovative Sports Marketing company dedicated to the constant
progression of sport in Nigeria. We are a team of dedicated professionals with proven expertise in servicing key areas in
Sports, including:

Sports Marketing Consultancy Public Relations
Sports Sponsorship and Media Management Sports Development
Athlete Management Media Products & Services / TV rights
Endorsement Web Development / New Media Broadcasting
Event Management

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The Q Sports team draws upon the characteristics of elite athletes and core capabilities of corporate clients to ensure the
overall success of the project. Focus; sacrifice; dedication; ambition and desire. These few things separate the truly great
athletes and organizations from the rest of the pack. Q Sports applies these principles to ensure that we achieve the best
possible solution for our athletes, our clients, and other respective stakeholders.

We are truly committed to providing products and services that fully enhance the corporate pursuit of excellence as a way
to experience greater fulfilment. Q Sports mirrors the value of a winning team: the desire for success, team spirit,
commitment, enthusiasm, creativity and fun.

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What We Do
Athlete Management
No longer are athlete’s just sportspeople - they are recognisable brands. The career of a modern day athlete spans further
than the sporting field. Our job is to provide you with the expertise to build that brand, take care of the off-field activities
and let you do what you do best - be an athlete. Q Sports recognises that every sportsperson is an individual. And because
every athlete is driven by different factors, we get to know what drives you so that we can find the fastest way to get you
there.

Sports Development
The pride of any organization, establishment or government is realizing that it has successfully contributed to the
empowerment of the people in its locality or jurisdiction. Sports has long been established as the foundation of any
forward-looking society, it pre-occupies the idle mind thus reducing crime and liabilities on the society, while at the same
time helping to discover talents and successful careers.

Q Sports is well positioned to work with interested clients in providing world-class Sporting facilities, clubs and
recreational centres where youths can effectively maximise their talents for productive use, which would in turn be
beneficial to them, their society and the nation at large. Not only do we help put these structures in place, we also ensure
they are not left to rot away by developing and organizing various sporting events, thus ensuring these facilities are active

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all year round. In addition, we also hold various local and international training programs where participants can have
access to useful resource materials and top of the range tutors from around the world. All of these help build a successful,
thriving and buoyant society where the numerous benefits are enjoyed by all and sundry.

Event Management
Your firm has an event that needs production design, management and implementation. We are the firm that can manage
your event turnkey: from design to budget; from logistics to execution. Rather than just putting an event on, we look at
how we can create a perfect working order. How can we take the entire individual working parts and put them together to
make them best work for you? How can we ensure the event has a future? What other elements are needed to make it a
success? These are the questions we ask ourselves to ensure that we deliver the best product for you.

Q Sports can assist with the management of your current event, or develop and manage an event to suit your needs. In
addition, we can build for your firm, sub-components of larger events - from a hospitality presence at the African Cup of
Nations, the FIFA World Cup or the Olympics to a booth at a football convention; from sponsor management at a youth
tournament to a photo shoot using athletes and children.

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Q Sports understands the importance of every event big and small in the development of a company image. You also get
top of the range memorabilia and promotional products to help drive your brands / corporate image so as to keep it
always ahead of competition. In addition, through the use of highly recognizable celebrities, Q Sports can develop and
manage customized sports-themed events including celebrity fantasy games, family sports clinics, game day and event
hospitality for corporate clients, charities and other organizations. High quality execution and implementation of programs
from start to finish are managed by the experienced Q Sports team. Also, to further ensure success, our representatives
are in attendance at all events.

Sports Marketing Consultancy
Think of it like a rank amateur footballer or a junior tennis player playing against the worlds best at the English
Premiership or the Wimbledon respectively. They don't stand a chance. Why would you put your money on them to take
out the title and come out tops? Then why would you let anyone else other than a dedicated sports marketing company
handle your sports marketing programs. Q Sports Marketing, Media & Management will work with you to deliver high-
impact campaigns from the concept to execution stages that provide you with the return on investment you are looking
for!

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We work with organizations and corporations from the opening whistle of deciding to use sports as a means of advancing
organizational objectives, create effective marketing plans and innovative turn-key solutions. Our consultation services
begin at the foundation and continue through the completion of the initiative. An opening analysis of the client’s needs
and objectives helps us to create executable models including realistic timelines and accountable measurements, tailor-
made to achieve predetermined goals. We bring to the game vast experience in building value for our clients using sports
and multi-media.

As a team of professionals, we strive to create a united effort by working in conjunction with our client's internal staff and
departments. Through a cooperative understanding, everyone is reading from the same playbook and knows each other's
moves before the action begins. This game plan has helped Q Sports to maximize our client's marketing goals and rise
above the competition. Ours is a level of service and commitment unparalleled in the industry!

Sports Sponsorship and Media Management
Having difficulty finding a sponsor? Having trouble finding the right fit for your brand? Q Sports Marketing, Media &
Management are experts in identifying the right fit for your brand or event. With the cost of rights fees and sponsorship
costs on the rise, companies must make critically wise decisions regarding promotional spending. Your firm has a budget

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and a business objective for "getting the word out." We have the knowledge, experience and market-savvy to develop a
multi-media advertising and/or promotional plan.

Our decisions are based on first identifying your needs and working with you to find the best fit. We work to create
mutually beneficial partnerships by continually challenging traditional approaches and once we have found the right fit,
we'll go about making the sponsorship happen.

We offer assistance in all areas of marketing from the planning to the media buying. From the coordination of sponsorship
workshops, contract development through to the implementation of effective sponsorship communication plans, we'll
involve you every step of the way to ensure that the sponsorship really works. Don't settle for the traditional or
conventional – the Q Sports team looks outside the box to provide creative, comprehensive and valuable marketing tools
to maximize the objective of "getting the word out."

Our sponsorship department consists of experienced sports marketers with a specialty in property and media
negotiations. By having established personal relationships with leagues and teams across the world, we're able to
negotiate favourable deals for our clients. For added credibility, you'll find that Q Sports is a recognized industry source for
its high-level of expertise in the sports sponsorship arena.

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Q Sports sponsorship services ensure success by setting out to:

Identify sponsorship programs that meet your company's goals and objectives.
Analyze and negotiate all sponsorship opportunities to seek the maximum benefit available.
Create a fully integrated program to maximize return on investment.
Gain optimum exposure and awareness for your product or service.
Evaluate and measure results to ensure long term success.
Add value to brand proposition using event to create a unique position in the mind of the consumer.
Reinforce Brand/Corporate awareness through stronger and wider global message
Sustain leadership position of the brand and keep it ahead of competition
Rejuvenate Employee Relations by encouraging company pride and loyalty, thereby helping to attract and retain staff.

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Media Products & Services / TV rights
With a thorough knowledge of the TV industry, steered by a team of skilled individuals having the trust of broadcasters
and rights holders, we are able to deliver quality Sports events live to viewers across the country and the world over,
thereby helping broadcasters retain viewers’ loyalty and capture new ones alike.

As a key actor in the acquisition of profitable International TV rights assets for various sports events, Q Sports has been
able to achieve an unequalled feat in the delivery of quality and catchy sports programmes which are relevant to the
objectives of all parties concerned (i.e. Broadcaster, Viewers, Sponsor and Right holder).

Wherever lucrative opportunities emerge, Q Sports lives up to its reputation as a major worldwide broadcasting rights
dealer by mobilizing its talents on call, never leaving untapped new opportunities of increasing the value of sports rights
regardless of the countries, platforms and carriers.

Our array of live and archived sports programmes includes International Football Competitions and Leagues, The FIFA
World Cup and Qualifiers matches, International Friendlies, Tennis Tournaments, Boxing Competitions, International
Multi-Sports Events, Athletic Events, etc

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Endorsements
Through our extensive celebrity database, Q Sports can identify the perfect athlete with specific qualities such as age,
cultural background, personality traits, etc. to match a company's goals and objectives. We'll develop a complete
marketing program for the client's regional or national advertising campaign, including everything from arranging
testimonials, press conferences, media tours, personal appearances and special events to coordinating additional
promotional and marketing opportunities, all tailored for the program at hand.

We will also identify sport figures of outstanding achievement and renowned distinction to promote your various
corporate events. These athletes are your best bet to motivate, entertain and inspire your audience and Q Sports will help
you choose the sports celebrity best suited to the theme and purpose of the event. Whether it's an annual meeting,
awards dinner, trade conference or sales meeting, we will find the perfect fit.

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Public Relations
Whether it's a product launch, media release, seminar, trade show or other promotional activity, Q Sports can provide the
expertise to provide creative, measurable and effective public relations campaigns. Give us something to say and we'll tell
everybody!

Our Public Relations department has excellent local and national print, radio and television contacts which offer our
clients the ability to become more visible in the marketplace, as well as offering media and publicity guidance as needed.
We can provide a variety of services including the development of promotional campaigns, strategic media planning and
execution and analysis of media trends.

Web Development / New Media Broadcasting
For the very first time in Nigeria, Q Sports would be introducing a whole new concept in the field of sports-oriented web
development and new media broadcasting. This would entail primarily the conceptualisation, creation and development
of numerous sports website portals broadcasting live events and updates to its intended audience. As the online
population worldwide increases daily in its millions, and Nigeria gradually embracing the virtual online community, the
Internet has steadily positioned itself as a most effective broadcast medium.

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Our areas of expertise includes the provision of tailored content services to companies across all media platforms and we
currently supply white-labelled sports and entertainment content to a portfolio of clients across the mobile, fixed internet,
text and print media sectors. Operating in conjunction with our foreign partners, we are able to supply sports and
entertainment content / data services based on speed, quality and accuracy thereby providing clients with live, pre & post
event information and editorial from sports events across the globe

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Sports Products Distribution (Our Competitive Advantage)
What is the essence of investing in and developing a perfect Sports policy incorporating elements like state of the art
facilities, athlete development programs, event organization, high-impact media and publicity drives to promote both
brand and corporate image, without the right quality Sports Products to complement it all? It would amount to a futile
and incomplete exercise, and our set goal of making the client excel in his chosen area would not have been achieved.

The number of international quality Sports brands we parade (courtesy of our Sister Company – QUATERNION
INTERNATIONAL LTD.) further demonstrates Q Sports superior edge over our competitors. Apart from rendering quality
service on Sports Marketing & Management, we have gone the extra mile to bring to our clients products that would suit
their needs and help them achieve success in their established fields.

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How We Work

The approach
Our approach is simple. The purpose of Q Sports is to consult with you so as to progress your business, brand or career, to
set and achieve realistic objectives, assess all of the options available, choose the best one, and set strategies and action
plans towards achieving these objectives. We have developed a working concept that states, “Birds of the same feather
should definitely flock together”.

Our typical kind of client is such that derives satisfaction in a relationship that is conducted in a typically predictable
manner. When we come across clients like this, we immediately recognise that they have the same “feathers” with us, and
we become inspired and energised to work with them because we understand the unfolding relationship will become
mutually beneficial, all to everyone’s advantage.

We take the working parts of your business, event or athletic career and combine them with the factors that make them
greater than the initial working parts. Whether it's identifying a key fit for your brand, building the profile for your career,
or securing funding for your next big event, Q Sports takes into account your needs and objectives and creates a strategic
plan that will have you kicking the winning goal.

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Our usual method is to first meet with our potential clients and understand all aspects of their business or requirements.
This happens way before any concept is recommended or products supplied. We like to see ourselves as an integral arm of
our client’s organization, we like to sit in on meetings with them, and get to understand and contribute to decisions based
on our experience and especially in areas that concern our professional capabilities.

With this level of planning and development, issues of timelines are not a source of concern for our clients because
everything has been well planned, developed and executed in ample time.

Our relationship with our clients is such that sees us working together from the very beginning, this helps us have a deep
understanding of their requirements, their markets, their finance and their aspirations for the future. It is only when all of
these has been put in place that we can leverage the total complement of our skills to the benefit of the client.

In the best interest of a mutually beneficial business relationship, we usually like to sign agreements that name us as the
officially appointed Sports Marketing, Media, Management and Product Supplier. This is necessitated by the fact that the
most successful business relationships emanated from a full disclosure and understanding from both parties, a
relationship based on trust and mutual respect, an appreciation from our side that the client needs to have value for

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money and an understanding from our partners that we endeavour to achieve income from providing world class, quality
products and services.

We look forward to flocking with you to greater heights of success and endless achievements.

We love Sport
Nothing embodies the spirit of Nigeria more than sport. We live and breathe by the performance of our favourite teams.
We ride their highs and lows along with them, and we love nothing better than beating the enemy!

We are so passionate about Sports that it is not hard to understand why it has become one of the country's largest
industries and one of the most effective unifying factors that cut across racial, tribal and religious divides. As a result, it's
big business. At Q Sports, we too are passionate about sport. It's what we do. We understand better than anyone else the
needs and wants of the Nigerian Sports Consumer. Why shouldn't we? It's who we are!

Our Mission
To portray the Passion, Creativity and Professionalism of sport in everything we do.

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Our Clients

- FIFA 2010 WORLD CUP (Sponsorship Activation for MTN South Africa)

- FIFA U-17 WORLD CUP, NIGERIA 2009 (Sponsorship Activation for INTERNATIONAL ENERGY INSURANCE PLC)

- NUGA GAMES UNN 2008 (Nigerian University Games, University of Nigeria, Nsukka)

- FRIESLAND CAMPINA WAMCO PLC

- MELBOURNE 2006 COMMONWEALTH GAMES

- GATEWAY GAMES 2006 (National Sports Festival)

- LAGOS STATE GOVERNMENT

- BAYELSA STATE GOVERNMENT

- CRUSADERS FOOTBALL LEAGUE

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Our Management Team

Abimbola Sunmola - CEO / Managing Director

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Q Sports Company Profile 2011

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