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Qazi Zuhair
A study of human behavior in ordinary business
of life
Economics is a study of social sciences that
concerned with the production, distribution,
and consumption of goods and services
Economics
 Micro Economics
In economics the study of individual
components is termed as micro economics.
 Macro Economics
In economics the study of aggregate
components is termed as macro-
economics. Macro means “Large,
Aggregate”
MICRO VS MACRO
Graph
 Independent variable:
A variable whose values
do not depend on the
values of same other
 Dependent variable:
A variable whose values do
depend on the value of
some other variable
 Slope of Gradient: m
Direct Relationship
Indirect Relationship/Inverse
Utility
Is the ability or power of a commodity which fulfill
human needs or desire
 Total Utility:
Overall utility received from the consumption of a
commodity
 Marginal Utility: (Additional/Extra)
Utility received from the
consumption of an additional unit.
Utility
Quantity
(Q)
Total Utility
(TU)
Marginal Utility
(MU)
0 - -
1 10 utils 10
2 18 utils 8
3 24 utils 6
4 28 utils 4
5 30 utils 2
6 30 utils 0
7 28 utils -2
MU = ∆TU/ ∆Q
=TU-TU/ Q – Q
=18-10/ 2-1
MU = 8 Utils
Theory of Consumer Behavior
Consumers are in equilibrium when consumer
spends all his/her money income given. The
prices of goods in way that consume total
utility.
Law of Equi-Marginal Utility/Law of
Substitution:
consumer is in equilibrium position when
marginal utility of money expenditure on each
goods is the same
 Substitute Goods
 Two or more goods fulfills the same need
Complementary goods
 Jointly Consumed Goods or Utility received from
join consumption
 Like: Car= Petrol, Pen=Ink
Demand
Exist when consumer has:
 Ability to purchase
 Willingness to Purchase
Demand curve:
 Shows buying plan of a consumer
 Shows outside relationship between price and quantity
demanded
Supply
 Supply exists when from:
 Has resource and technology to
produce it
 Can profit by producing it
 Has definite plan to sell it
Supply curve
 Shows selling plan of a producer
 Show entire relationship between
price and quantity supplied
Market
Is a situation in which buyer and sellers
negotiate for the exchange of a goods or
services
Equilibrium
Equilibrium
 Equilibrium:
A situation in which opposing for balance each
other
 Market Equilibrium:
When demand is equal to supply
Or when price balance the buying and selling
plan
Equilibrium
 Equilibrium Price:
The price at which quantity demanded is equal to quantity
supplied.
 Equilibrium Quantity:
The quantity which is demanded or supplied at equilibrium
price.
 Consumer’s Equilibrium:
A human being wants to satisfy his maximum desire from
his limited resources. Consumer’s equilibrium is that
point at which a person gets maximum satisfaction from
limited or available resources.
Factors of Production
Factors of Production
Inputs are transformed into Output
 Input: All necessary items essential for
production
 Land: Is a Natural gift
 Labor: All Physical and mental effort
 Capital: All manufactured items used to
produce further goods and services or to earn
profit.
 Entrepreneur: Organize factors of production
and take risks, binder of other factors
End of Chapter No.1

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Economics

  • 2. A study of human behavior in ordinary business of life Economics is a study of social sciences that concerned with the production, distribution, and consumption of goods and services
  • 3. Economics  Micro Economics In economics the study of individual components is termed as micro economics.  Macro Economics In economics the study of aggregate components is termed as macro- economics. Macro means “Large, Aggregate”
  • 5. Graph  Independent variable: A variable whose values do not depend on the values of same other  Dependent variable: A variable whose values do depend on the value of some other variable  Slope of Gradient: m Direct Relationship Indirect Relationship/Inverse
  • 6. Utility Is the ability or power of a commodity which fulfill human needs or desire  Total Utility: Overall utility received from the consumption of a commodity  Marginal Utility: (Additional/Extra) Utility received from the consumption of an additional unit.
  • 7. Utility Quantity (Q) Total Utility (TU) Marginal Utility (MU) 0 - - 1 10 utils 10 2 18 utils 8 3 24 utils 6 4 28 utils 4 5 30 utils 2 6 30 utils 0 7 28 utils -2 MU = ∆TU/ ∆Q =TU-TU/ Q – Q =18-10/ 2-1 MU = 8 Utils
  • 8. Theory of Consumer Behavior Consumers are in equilibrium when consumer spends all his/her money income given. The prices of goods in way that consume total utility. Law of Equi-Marginal Utility/Law of Substitution: consumer is in equilibrium position when marginal utility of money expenditure on each goods is the same
  • 9.  Substitute Goods  Two or more goods fulfills the same need Complementary goods  Jointly Consumed Goods or Utility received from join consumption  Like: Car= Petrol, Pen=Ink
  • 10.
  • 11. Demand Exist when consumer has:  Ability to purchase  Willingness to Purchase Demand curve:  Shows buying plan of a consumer  Shows outside relationship between price and quantity demanded
  • 12. Supply  Supply exists when from:  Has resource and technology to produce it  Can profit by producing it  Has definite plan to sell it Supply curve  Shows selling plan of a producer  Show entire relationship between price and quantity supplied
  • 13. Market Is a situation in which buyer and sellers negotiate for the exchange of a goods or services
  • 15. Equilibrium  Equilibrium: A situation in which opposing for balance each other  Market Equilibrium: When demand is equal to supply Or when price balance the buying and selling plan
  • 16. Equilibrium  Equilibrium Price: The price at which quantity demanded is equal to quantity supplied.  Equilibrium Quantity: The quantity which is demanded or supplied at equilibrium price.  Consumer’s Equilibrium: A human being wants to satisfy his maximum desire from his limited resources. Consumer’s equilibrium is that point at which a person gets maximum satisfaction from limited or available resources.
  • 18. Factors of Production Inputs are transformed into Output  Input: All necessary items essential for production  Land: Is a Natural gift  Labor: All Physical and mental effort  Capital: All manufactured items used to produce further goods and services or to earn profit.  Entrepreneur: Organize factors of production and take risks, binder of other factors