Open innovation management strategy: Analysis and Impactin SME'sPart I.

1. Sarantis Pispilis
Open Innovation Management strategy:
Analysis & impact in SMEs Part I
6/14/14

2. Objectives of this study
What is Open Innovation Strategy and
its perspectives.
Why SMEs and MNCs should
implement Open Innovation Strategy?
How SMEs adopt Open Innovation
Management Strategy?
Is open innovation strategy different for
(SMEs) as compared to (MNCs)?

3. What is Open Innovation?
“Open innovation is the use of
purposive inflows and outflows of
knowledge to accelerate internal
innovation, and expand the markets for
external use of innovation, respectively”.
Chesbrough, 2003

4. Open Innovation
paradigm
Chesbrough, 2006

5. From closed to Open
innovation
Chesbrough, 2003

6. Principles of closed and
open innovation
Closed Innovation Open innovation
The smart people in our field work for us. Not all of the smart people work for us, so we
must find and tap into the knowledge and
expertise of bright individuals outside the
company.
To profit from R&D, we must discover, develop
and ship it ourselves.
External R&D can create significant value;
internal R&D is needed to claim some portion
of that value.
If we discover it ourselves, we will get it to
market first.
We do not have to originate the research in
order to profit from it.
If we are the first to commercialize an
innovation, we will win.
Building a better business model is better than
getting to market first.
If we create the most and best ideas in the
industry, we will win.
If we make the best use of internal and external
ideas, we will win.
We should control our intellectual property (IP)
so that our competitors do not profit from our
ideas.
We should profit from others’ use of our
IP, and we should buy others’ IP whenever it
advances our own business model.
Chesbrough, 2011

7. Reasons for adopting OI
Sultan, 2008

8. Risk and Barriers in OI
projects
Enkel, et al., 2009

9. Dimensions of OI
Gassmann and Enkel, 2004
Outside-in process
(exploration):Filling the gaps with
external technology.
Inside-out process
(exploitation):Profiting from
others’ use your technology.
Coupled process

10. Managerial levers for OI
Chiaroni et al., 2011
Networks
Organizational structures
Evaluation process
Knowledge management systems