Lacta on Facebook, by OgilvyOne Athens

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A case study about the Lacta Facebook page and how it got to be the biggest brand page in Greece with more than 230.000 fans, through an exciting Facebook app that quickly went viral.

Technology Business

Lacta on Facebook
A case study by OgilvyOne Athens
November 2010

2
How Lacta got to
have 230.000 fans
on Facebook.

4
We found a community. Didn’t start a new one.

8
We then created an integrated campaign…

9
...and a Facebook app based on our key insight.

11
...with a Facebook wall post & a photo upload.

13
From 87.000 to 230.000 fans in 2 months!

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Great interaction & 210.000 virtual Lactas

17
Thank you!
panos.sambrakos@ogilvy.com

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