Hotel CRS stands for hotel central reservation system. In a time, when OTA sales are hitting the new records and most of the travel companies are using online travel software, hotel CRS has also gained equal weight. Hotel CRS is used for consolidated hotel & motels data for a particular region. The main advantage is the unique inventory, which is not commonly available and the pricing. CRS or central reservation system is a computerized system that revolves around storage and distribution of information concerning resorts, hotels and host of lodging facilities.
Hotel CRS as a tool is used to reach the global distribution system or GDS along with internet distribution system from a single point system. Hotel managers use this tool to manage their online sales and marketing avenues. They also project their rates and availabilities which are easily viewable by the sales channel i.e. the online travel agencies team aligned with CRS.