Magento is an open source and agile ecommerce platform that assists the businesses to drive innovation, adjust according to the transforming customer buying patterns, enhancing online sales, customize and extend your platform to develop unprecedented branded experiences.

1. Why You Need a Magento Website for Your Ecommerce
Store
www.internetsearchinc.com
Magento is increasingly becoming the sought after choice in the ecommerce industry due to its incredible features. It
is an open source and agile ecommerce platform that assists the businesses to drive innovation, adjust according to
the transforming customer buying patterns, enhancing online sales, customize and extend your platform to develop
unprecedented branded experiences. Stay with us as we are going to tell you the reasons for having a Magento
ecommerce website.
Here are a few reasons that we think you will fall in love with Magento too!
1. Advanced Search Engine Visibility (SEO)
Magento is able to manage meta information, URL rewrites, SEO and XML Sitemap Generation with incredible ease
and there is no need to install any kind of SEO extensions. It has been noted that the manifold provisions that are
required by products to have a good ranking in search engines of ranking well in the search engines are often not
provided by the majority of well-known ecommerce applications. But Magento is not among them.
2. Extensions
Magento Developers have worked incredibly hard to create custom Magento extensions so that the users can easily
get any kind of feature, customization or modification according to their requirements. What’s notable is that a large
number of extensions provided by Magento are free and users can install them very swiftly.
3. Mobile Friendly Web Store
With the increase in usage of smartphones, mobile ecommerce has also seen a considerable rise. Various surveys
1/4

2. show that it is highly possible that customers using a mobile phone to actually click the “Buy Now” as compared to
those who are using some other device. Magento builds cross-browser and cross-platform systems at zero
expenditure.
4. The Options You Need Today & the Extensibility for Tomorrow
The thousands of extensions provided by Magento makes it one of the most extensible ecommerce platforms in the
contemporary market. In case the users are wanting to develop a 100 SKU basic ecommerce offering, but the
venture funding is received the next day and a half-million more is required to add, then Magento will be up to the
task.
5. There is a Version with No Subscription Fees
2/4

3. Coming as a free version is not the only great thing about Magento Community. It can be used by a huge number of
online retailers as it has a highly strong feature set.
6. Multiple Storefront Option
Users are able to enjoy the convenience of managing various storefronts, even on separate domains, from the same
administrative panel as Magento provides a centralized database. With this function, Magento saves a huge amount
of time of the ecommerce owners and enables them to easily handle sales, communication, publicity and much
more.
7. Highly Customizable
When businesses install custom extensions to the Magento framework, they are able to enjoy unlimited
customization prospects.
8. Stable Ownership
Magento is a part of the X.Commerce initiative and is entirely owned by eBay. There are various advantages that
come with it such as its incredible cohesiveness with PayPal, the important part it plays in the new X.Commerce
initiative and its association from a multinational powerhouse as eBay. With such strong and stable support, you are
not left with any sort of doubts that otherwise may occur while developing an ecommerce store by using an open
source solution.
9. Bundled Payment Integration
To process orders with the help of a variety of processors such as PayPal, Authorize.net and Google, Magento
presents integrated tools. By installing a module from the development community, you can also easily incorporate
additional payment methods for instance Pay With Amazon and more.
10. Advanced and Customizable Reporting
Prebuilt reporting systems in Magento helps the users to track, aggregate, and export information about products,
customer activity, and sales. Apart from this, there is preinstallation of Google Analytics in Magento that enables the
users to generate reports on actionable data such as frequent search words, average sales volume, products that
are highly popular and cart abandonment.
11. Easy to Install
The installation of Magento is a very easy and simple task. You do not require any expert assistance in installing it.
12. Integrated Database Backups
Magento comes with a fully integrated site and the feature of product catalog export which is used in making sure
that if ever there is any development error or need to counter a virus attack, then the critical data will be preserved to
handle such a situation.
13. Growing User and Developer Community
The usage of Magento is constantly growing and currently, around 33.8% of the ecommerce websites are using it
worldwide.
3/4

4. 14. Customizable Transactional Emails
A completely automated and customizable transactional email system is provided by Magento which is used to
create and send emails to customers based on already selected dates or events. You can easily customize these
emails according to time and your requirements. For instance, ‘Thank You Email’ is one of the highly used
transactional emails after the customer finishes the shopping.
15. Security
Security is highly taken care of in Magento as the Enterprise edition has a Secure Payment Bridge that presents the
users with the PCI Data Security Standard.
16. External Marketplace Integration
Magento comes with a built-in feature that is set to take care of exporting the products to Google Base. However, a
comprehensive collection of custom extensions also exists that presents extensive integration with famous external
marketplaces, for instance, Amazon, eBay, Sears Marketplace, and more.
Get Free Consultation Now
4/4