Pnews Ad Options Overview Feb 11

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Pnews Ad Options Overview Feb 11

  1. 1. IN&M (Northern Ireland) Digital - Propertynews.com
  2. 2. Company Overview <ul><li>Propertynews.com is owned by Independent News & Media </li></ul><ul><li>Largest database of properties: </li></ul><ul><ul><li>>32,000 NI resale properties </li></ul></ul><ul><ul><li>>7,500 NI rental properties </li></ul></ul><ul><ul><li>>300 new developments </li></ul></ul><ul><li>>95% market share within the </li></ul><ul><li>NI marketplace </li></ul><ul><li>NI’s most popular website </li></ul><ul><li>Traffic stats per month: </li></ul><ul><ul><li>Page views: 22 million </li></ul></ul><ul><ul><li>Unique Users: 310,000 </li></ul></ul>
  3. 3. Propertynews.com reader path 1) Home Page 2) Home Search 3) Search Results 4) Brochure Page
  4. 4. Home Page <ul><li>Features: </li></ul><ul><li>Services e.g. housing reports, mortgage calculator </li></ul><ul><li>Advice area </li></ul><ul><li>Blogs </li></ul><ul><li>Advertising Opportunities: </li></ul><ul><li>Leaderboard </li></ul><ul><li>MPU (incl. expandable) </li></ul><ul><li>Banner (incl. expandable) </li></ul><ul><li>Affiliate buttons </li></ul><ul><li>Page takeover </li></ul>
  5. 5. Advanced Search <ul><li>Features: </li></ul><ul><li>Define search criteria e.g. area, no. of bedrooms, price, etc. </li></ul><ul><li>Advertising Opportunities: </li></ul><ul><li>Leaderboard </li></ul><ul><li>MPU </li></ul><ul><li>Double MPU </li></ul><ul><li>Microbutton </li></ul><ul><li>Page takeover </li></ul><ul><li>Home Search Sponsorship </li></ul>
  6. 6. Search Results <ul><li>Accounts for circa 60% of all traffic </li></ul><ul><li>Features: </li></ul><ul><li>Ten properties displayed </li></ul><ul><li>Sort by </li></ul><ul><li>Refine / Save search </li></ul><ul><li>Advertising Opportunities: </li></ul><ul><li>Leaderboard </li></ul><ul><li>MPU </li></ul><ul><li>Skyscraper (incl. wide) </li></ul><ul><li>Microbutton / Text ad </li></ul><ul><li>Companion ads </li></ul><ul><li>Page takeover </li></ul><ul><li>Home Search Sponsorship </li></ul>
  7. 7. Search Results
  8. 8. Brochure Pages <ul><li>Accounts for circa 30% of all traffic </li></ul><ul><li>Features: </li></ul><ul><li>Superior property presentation </li></ul><ul><li>Mortgage Calculator </li></ul><ul><li>Advertising Opportunities: </li></ul><ul><li>Leaderboard </li></ul><ul><li>MPU </li></ul><ul><li>Skyscraper (incl. expandable) </li></ul><ul><li>Microbutton / Text ad </li></ul><ul><li>Banner </li></ul><ul><li>Companion ads </li></ul><ul><li>Affiliate partners </li></ul><ul><li>Page takeover </li></ul><ul><li>Targeting e.g. property price, location </li></ul>
  9. 9. Brochure Pages
  10. 10. Photoslideshow <ul><li>Prominent leaderboard advertising within slideshow </li></ul><ul><li>or </li></ul><ul><li>Permanent branding e.g. middle or end of slideshow </li></ul><ul><li>Photoslideshow achieves >5 million page impressions per month </li></ul>
  11. 11. 4. Propertynews.com Map <ul><li>Popular among readers, generating 3 million map pages per month </li></ul><ul><li>Features: </li></ul><ul><li>Unique design - combination of google maps & our own IT expertise </li></ul><ul><li>Google street view </li></ul><ul><li>Advertising Opportunities: </li></ul><ul><li>Leaderboard </li></ul><ul><li>Microbutton </li></ul><ul><li>Text ad </li></ul><ul><li>Map Sponsorship </li></ul>
  12. 12. Energy Performance <ul><li>Features: </li></ul><ul><li>Certificate displayed </li></ul><ul><li>Advertising Opportunities: </li></ul><ul><li>Leaderboard </li></ul><ul><li>Button </li></ul>
  13. 13. Largest New Homes Listings in Ireland <ul><li>Sponsorship of this section available </li></ul>
  14. 14. Largest Rental Listings in NI <ul><li>Suitable for targeting a youth audience </li></ul>
  15. 15. Latest High Impact Creatives Companion ads Wings / reskin <ul><li>Other Creative Ideas: </li></ul><ul><li>Video ads </li></ul><ul><li>Page peels </li></ul>
  16. 16. Email Options
  17. 17. Daily Property Alerts <ul><li>Multiple advertising opportunities within daily email alerts </li></ul><ul><li>>7,000 emails are sent each day </li></ul><ul><li>Popular among targeted readership </li></ul><ul><li>Hyperlinked to client website or micro site </li></ul>
  18. 18. Member Ezine <ul><li>Exclusively branded mail shot sent to the Propertynews.com database of 40,000 members </li></ul><ul><li>Advertising can be targeted and segmented according to reader age, gender, type of house hunter </li></ul><ul><li>Unlimited hyperlinks to client website </li></ul><ul><li>Data capture options also available </li></ul>
  19. 19. Opportunities on Apps
  20. 20. IN&M Apps <ul><li>Propertynews App: 27,000 downloads </li></ul><ul><li>NIjobfinder App: 6,000 downloads </li></ul><ul><li>NIcarfinder App: 3,500 downloads </li></ul><ul><li>Belfast Telegraph App launching April </li></ul>Advertising available within all Apps
  21. 21. Mobile Targeting <ul><li>Country / IP address </li></ul><ul><li>Operator – O2/Vodafone/Orange </li></ul><ul><li>Device </li></ul><ul><li>GPS Location* </li></ul><ul><li>Day of Week </li></ul><ul><li>Time of Day (hourly) </li></ul><ul><li>Specified Keywords* </li></ul><ul><li>User Profile (eg. Gender, age, occupation, marital status etc.)* </li></ul><ul><li>Frequency (based on user behaviour, no. of views, clicks, known / unknown) </li></ul><ul><li>*Based on publisher presenting this information to the ad server. </li></ul>
  22. 22. Contact Details <ul><li>If you would like more details or have any queries please contact: </li></ul><ul><li>Julieann Tsang </li></ul><ul><li>Tel: 028 9055 4756 </li></ul><ul><li>Email: [email_address] </li></ul>

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