PLNOG 5: Staffan Gojeryd - IP-TV deployment
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IP-TV deployment Experiences from the cold north
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PLNOG 5: Staffan Gojeryd - IP-TV deployment
- 1. IP-TV deployment Experiences from the cold north
- 2. TeliaSonera Broadband and TV operations Sweden • Fixed voice subs. 3.5 million • Broadband subs. 1,130,000 • IPTV subs. 411,000 Finland • Fixed voice subs. 312,000 • Broadband subs. 458,000 • Cable TV subs. 187,000 • IPTV subs. 1,000 Numbers as of March, 30th 2010 Norway • Broadband subs. 215,000 • IPTV subs. 5,000 Denmark • Fixed voice subs. 167,000 • Broadband subs. 52,000 • IPTV subs. 3,000 • Cable TV, Stofa 218,000 Estonia • Ownership 97,58% • Fixed voice subs. 353,000 • Broadband subs. 182,000 • IPTV subs. 105,000 • Cable TV subs. 3,000 Latvia • Ownership 49,00% • Fixed voice subs. 556,000 • Broadband subs. 203,000 • IPTV subs. 51,000 Lithuania • Ownership 64,90% • Fixed voice subs. 711,000 • Broadband subs. 318,000 • IPTV (+ DTT) subs. 108,000
- 3. TeliaSonera Sweden at a glance Subscribers (Q1 2010): 5 661 000 3 531 000 1 130 000 411 000
- 4. The Digital Home My space on net Home Safe Gaming console Installation support Support Financing Home PC Media Gateway Storage Residential Gateway Access – Broadband, Telephony, TV
- 5. Market situation • The terrestrial network was to be shutdown – Phased shutdown during two years • Cable TV kept analogue services – Digital as premium service – (Analogue services still running) • Window of opportunity while many customers still had not decided on solution • Telia decided to make a market footprint
- 6. Initial market approach • ”USP for TV is TV” – IPTV and OnDemand are (were) unknown concepts – The broad market need attractive traditional TV-services • Focus on current Telia customers • Establish a position for future growth through movies – ”Rent now with the remote control”
- 7. FREE
- 8. The network view – essentially every customer has a probe/real-time view of Network performance
- 9. IP Network reference model Eth Consumer&SMEBusiness Physical access: Copper, fiber, radio Access Node Aggregation Service Edge IP/MPLS Core External Networks Internet Service platforms (VoIP, email, Digital-tv etc.) Edge Metro MPLS DSLAMS FTTX Access Customer connections To network Collecting the traffic Customer Access to services Actual service
- 10. Major Network considerations • QoS Policy • Multicast topology • Network metrics • Capacity Planning • Coding, MPEG2/MPEG4 • Measurements
- 11. Access technology and offering • xdsl (ADSL2+) – SDU or MDU – Multiroom (2stb)/PVR or HD – Specific line profiles for IPTV • Fiberlan – SDU or MDU – Multiroom (5stb) and HD, PVR – !00Mbps, 1Gbps • Communication operator – MDU – Multiservice provider – Fiberlan set-up, 100Mbps
- 12. Traffic behavior
- 13. Maximum simultaneous viewers per channel based on current mix of subscribed packages 0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00% 1 4 7 10 13 16 19 22 25 28 31 34 37 40 43 46 49 Channel (unspecifed) The long tail
- 14. IPTV VoD, fantastic development Video On Demand (transactions) 0 100 000 200 000 300 000 400 000 500 000 600 000 700 000 [+]Q 1 [+]Q 2 [+]Q 3 [+]Q 4 [+]Q 1 [+]Q 2 [+]Q 3 [+]Q 4 [+]Q 1 2008 2009 2010 • Many reasons – Releases closer to DVD – Strong local titles – Customer awareness – Improved user experience – Popular Christmas campaign boost growth
- 15. Admission Control System - VoD DHCP database NW inventory 1 2 3 4 5 7 6 6 VoD-server