Module2

1. How can Companies evaluate and
select specific market to Enter?

2. In deciding to go abroad,
Company needs to defines
its objectives and policies

3. How Many
Countries and
How fast to
Expand

4. Waterfall strategy:
Gradually entering countries in sequence.
e.g.-Matsushita, BMW,GE,Beneton etc.
Sprinkle strategy:
Entering many countries simultaneously.
e.g.-Microsoft

5. Unmet needs of the developing world
represent huge potential markets for
food, clothing, shelter, consumer
electronics, appliances and many other
goods.

6. Developed countries
Less developed
80%
20%
This imbalance is more likely
to get worse

7. Potential of a market depends on-
Demographic
Economic
Sociocultural
Natural
Technological and
Political-legal environments