Cpg personal care cosmetics and scent mktg


Published on

How CPG companies can boost sales, increase brand loyalty and save m

Published in: Business, Lifestyle
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Cpg personal care cosmetics and scent mktg

  1. 1. Scent Marketing Utilizing Fragrance Outside the Bottle to Increase Sales of Consumer Packaged Goods
  2. 2. Rising Emphasis on Scent More and more CPG companies are placing a heavier strategic emphasis on scent. This is supported by shifting demographics, particularly the growing Hispanic population in the US, who seek out products with stron www.thinksensory.com
  3. 3. The Fragrance Conundrum Fragrance in consumer packaged goods, personal care and cosmetics is a major differentiator and part of your brand identity But, the fragrance is locked inside the bottle and can only be enjoyed after purchase www.thinksensory.com
  4. 4. Think Beyond the Bottle Scent marketing liberates fragrance from the confines of the bottle so that the fragrance that defines your brand can be used to sell more product! www.thinksensory.com
  5. 5. Scent Is More Powerful Than You Think The olfactory system is directly connected to the limbic system, the seat of human emotions, and the hippocampus, the memory center of the brain. Most important things for building a strong brand: – Brand provokes a strong emotional response – The customer remembers the brand name and characteristics www.thinksensory.com
  6. 6. To introduce a new product or a new scent To reinforce a trusted and familiar product scent To “explain” the product’s scent Why Scent at the Point of Purchase? www.thinksensory.com
  7. 7. Scent Marketing Can Cut Costs, Too Using scent marketing can help CPG companies and retailers save money by removing the need for costly self-sampling of scent Reduce spills, drips and damaged product www.thinksensory.com
  8. 8. Making a Difference Where It Counts According to research*, around 76% of purchase decisions are made in the store, and 50% in the aisle. More than a third of consumers (39%) chose a brand to purchase while in the store. Almost 30% bought in a category they didn’t plan to buy * Done by Miller Zell and OgilvyAction Increase your product sales Keep existing customers and gain new ones Stand out from the crowd on the shelf www.thinksensory.com
  9. 9. Many Top Brands Already Use Scent Marketing www.thinksensory.com
  10. 10. Scent Possibilities at Multiple Customer Touch Points Brand or Product Product fragrance & flavor POS shelf or display scenting Scented packaging plastic, box or label Bus shelters, promos and events Scented direct mail, coupons & ads www.thinksensory.com
  11. 11. • World-renowned sensory marketing expert, quoted in Bloomberg Businessweek, Advertising Age, AdWeek, Forbes and many other media • Scientifically proven methodologies tailored to your real world business • Our systems are risk-free. We are the only sensory marketing company that guarantees ROI. www.thinksensory.com What are you waiting for? It’s time to