It is easy to be misled by a brand making fabricated claims through unchecked advertisements. As the ketogenic diet gains popularity, the word ‘keto’ is sure to be abused more and more. So, It’s important to be aware of such artifice and not fall for them. Just lowering the carbs to some extent, does not make a product ketogenic!

2. As the ketogenic diet gains
popularity, marketers are trying
to play catch up by marketing
everything from keto-bread to
keto-flour. Several products
have surfaced, being labelled as
‘Keto-friendly’. But beware:
many of these ‘Keto-Complaint’
claims are misleading.

3. Using terms like low carb, keto-friendly,
high fibre – brands may be misleading
you. One of the most misleading
categories is THE KETO-FLOUR!

4. Let’s take a closer look..
Marketed as “Low carb flours”, the only
thing these flours are low-carb in
comparison to are the regular flours.
Upon closer analysis, it is revealed that
such flours are made to mimic the
macronutrient profile of regular flours,
albeit with a 20-25% lower carb content.

5. KETO-FLOURS are by no means ketogenic. By
simply replacing 20-25% of the actual flour
with wheat protein, one cannot expect to get
into or maintain a state of Ketosis by
consuming such products.
❝ The first thing you should check about a
ketogenic product claim is the FAT content
and FAT type. If your product has less than
50% of its calorific claim from FAT, it has no
business being called a KETO product. The
carbs on the other hand, should be less than
10% of total calories.❞

6. What About Fat?
The first thing you should check about a
ketogenic product claim is the FAT content and
FAT type. If your product has less than 50% of
its calorific claim from FAT, it has no business
being called a KETO product. The carbs on the
other hand, should be less than 10% of total
calories.

7. The KETO-FLOURS usually sell like hot cakes as people tend to
opt for a healthier replacement to the foods that are generally
not consumed in the ketogenic diets like rotis, cakes, bread,
pizza, burgers and the likes.

8. A brief analysis of the nutritional profile of
a “KetoFlour” –
•Each serving of such flours has over 30% carbs
•Each serving of these flours makes up 50% or more of
your total daily carb allowance per the ketogenic plan
(30-40g)
•The Protein and Fat content is completely off and
doesn’t fit in the ketogenic macros by far.
•These flours are too low in fat content. Quality of fats
is also mainly PUFA – which is highly inflammatory.
•Additionally, protein quality comes from lower quality
sources like wheat protein, flax protein which are 2nd
class in nature.

9. With such a nutritional profile, can such flours
be used on the ketogenic diet plan? You need
not be a nutritionist/dietician to answer that!

10. We say –
It is easy to be misled by a brand making
fabricated claims through unchecked
advertisements. As the ketogenic diet gains
popularity, the word ‘keto’ is sure to be abused
more and more. So, It’s important to be aware
of such artifice and not fall for them. Just
lowering the carbs to some extent, does not
make a product ketogenic!

11. www.procelnutrition.com
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