3D rendering is a cutting-edge technique that utilizes CGI technology to create various types of product models. It allows marketers; especially B2C sellers creatively visualize their product to their prospects. 3D rendering showcases the most highlighting features of the product, without the hassle of traditional product photography. This technology is now highly appreciated and adopted by the furniture manufacturing industry. Big brands like Target, IKEA, Amazon, leverage 3D rendering to demonstrate their products’ value. With photorealistic 3D rendering, furniture manufacturers can save on production costs, offer a unique immersive user experience, and save a lot of time. Learn more in detail.

1. 3DPRODUCT
RENDERING
AGATEWAYTOGROWTHFOR
FURNITUREE-COMMERCE

2. Preface
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The furniture e-commerce sector has observed a spike in growth with the help of 3D rendering as
this technique emerged as a game-changer in the way of presenting furniture we see today.
Furniture 3d models are in vogue and give a 360-degree view of the product and have many such
benefits. Because of this, the process is adopted by almost all furniture businesses, no matter the
big shots or startups; all want their products to be shown in the best way possible.
Furniture is not just an amenity but is also considered functional art. This is why businesses are
shifting their way of presentation using 3d modeling designs by which furniture visualization is
possible, and it gives a flight to the businesses by getting more and more attention from the
customers and prospects.
Not only this, but by using this technique, many furniture businesses are also leveling up their
marketing strategies. These designs are so realistic that they give a complete idea of the furniture
just by looking at it.
This write up compiles different ways businesses can boost their furniture sales. Still, before
getting to that, it is important to have complete knowledge of 3d furniture designs and how they
are useful for businesses.

3. What is 3D Furniture Rendering?
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If described in layman’s language, 3D rendering is a method that generates a 2D image from a
three-dimensional scene with the help of furniture 3d design software. In other words, it is a
computer graphics process that uses three-dimensional data and models.
These designs are not seen directly, but they go through the eyes every day; here are some
quoted examples to better understand the process and its usage.
Examples of 3D rendering we see every day:
Architecture- Computer based building designs, and floor plan designs
Interior designing- Designs for living and commercial spaces
Furniture industry- 3D models of furniture
There is much software that is used to create 3D rendering. These are both commonly used or
industry-specific.

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Types of 3D Furniture Rendering
SimpleStudioRendering
As the name goes, this process includes simple renders usually created on white backgrounds to
help the product highlight and be the center of attraction, keeping all the distractions at bay.
This is also a common rendering style for most of the 3D designs in the furniture as a product
market.
Along with this, multiple e-commerce platforms prefer product designs in simple studio renders; a
prominent example is the e-commerce giant Amazon.
DetailedRendering
When detailed Rendering comes into the picture, it is like showcasing every product detail in the
design to make the product look more interactive to the customers.
These renders give a whole new way of zooming the design to have a complete and detailed look
at the product.

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TeaserRendering
Today, many furniture e-commerce entities use 3D renders for their product teaser before the
final launch to create hype. This has become the most applied marketing technique marketers
use to derive next-level sales.
LifestyleRendering
This one is the most applied form of rendering to create a unique and lasting experience for
customers or prospects. Being a powerful marketing tool, these designs market the product and
the ambience of the same to give a complete lifestyle feel.
Furniture 3D Design Advantages
Multiple furniture 3d modeling benefits provide ease to e-commerce businesses and customers.
However, traditionally furniture photography was the only medium to get the product images
listed on various platforms like websites, marketing channels (online and offline) and others.
But now, with the help of these 3D product models, businesses are enjoying profits in multiple
folds and not only this, but using this technological upgradation, they are also providing ultimate
customer satisfaction by showcasing the real to life designs of what their product looks like.
Here are some benefits of using 3D furniture rendering (In comparison to Photography)

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QualityDesignsof Furniture
Regarding product visualization, photography has limitations; no matter how beautifully a product
is captured, it limits the presentation somehow.
While using 3D rendering, designs can be created that speak for themselves with a detailed
visualization and highlighting each element of the product. Also, these designs are so realistic that
they give an unmatched quality to the businesses.
Time&CostEffective
Compared to the other mediums, this one is much more time and cost-effective as this allows
real-time changes in the designs, unlike others where you have to go back to square one to edit
even the small changes.
APoolofMultipleOptions
Unlike photography, this medium provides multiple options post rendering, which is revolutionary
in technological development. Once the design is created, it can be changed or tweaked into
multiple designs beyond imagination.
OneDesign-MultipleTheme
No matter the occasion, businesses are always ready with their 3D-based designs to market their
product. But how is this possible? It is all done with the help of 3D rendering, where one design
serves the need of all purposes using minimal edits or so.

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UltimateCustomerExperience
This process allows one to view the product 360 degrees, giving the next level of appeal to the
product and ultimate satisfaction to the customers as they can take a look at the product sitting
right on the couch.
How3DRenderingisusedtoBoost
Furniture Sales?
Here are the different ways furniture businesses and ecommerce platforms are boosting sales.
The list includes the most important ones-
Using3DModelsforanError-freeProduction
Creating 3D models for the products before they are sent for production is the new technological
revolution as this reduces or, in some cases, eradicates the scope of errors of any kind during the
production as these models provide a complete idea of the future product and its specifications,
this reduces the time and cost of the production.
Once the 3D model is ready, it gives a scope for creating other models based on the first one;
thus, this process helps the companies boost their sales.
3DDesigns&DetailingforaLife-LikeLook
Many product 3d modeling services offer detail-oriented designs for manufacturing, which act as
a gauge of progress by providing a complete picture of what the product will look like in real life.
With the help of 3D rendering, 3d furniture modeling services you can create a complete and
detailed design. This process can save time and effort of going back to fix the first line when some
issues are faced in terms of rendering or if any updates are initiated.

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PrototypingforDetailedViewinMultipleSettings
Digital prototyping is dominating the furniture industry over physical ones as using this;
businesses can showcase their products in multiple settings; no matter how tricky this process
can be, it turns out fruitful every time for all the business types in the furniture industry.
Along with the above, this process also gives scope for creating human models for the furniture.
No matter how creatively a furniture prototype is created, if there is no human body to fit in, it is
useless for the customers who might like the designs with human interaction.
Lifestyle/Occasion-BasedDesignstoBoosttheLook
One area where 3D rendering is outshining is lifestyle and occasion-based designs required by
furniture companies to uplift the look and feel of their furniture by adding lifestyle designs to it
and making a living or commercial space alive.
Along with the above, the occasion-based designs help give the festive or holiday feel, which can
be created using one 3D model of the product.
3DLivingSpaces&InteriorLayoutsforACompleteLook
One of the most popular ways of using 3D rendering is to create living spaces and interior layouts
in the 3D format. This not only gives a complete idea of how the furniture will look when the
complete set-up is done and how beautifully it will enhance the beauty of the space.
This is a great way to connect with the audience by creating living spaces per the geographical
locations and setting up the furniture 3D designs in the whole set up to make the living space or
the interior layout brighten up.

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OtherRelatedWays
Close up stills to show fine details of the furniture
For unique perspectives & functionality
Spin view for a complete look, best for online platforms
For professional brand presentation
For enhancing the ecommerce marketing techniques
Content marketing for lead generation & sales
For social media marketing
For email marketing & personalization
For presale hype, etc.
Summary
As the furniture industry is observing a shift from traditional processes to modern ones, it is
important to go with the flow and be ready in terms of technology and advancement to give the
best to your customers.
With the use of 3D furniture rendering, a business can reach new heights and provide the
ultimate customer satisfaction that will help boost the reputation and bring up your business and
present it as a brand.