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“Marketing is the science and art of
exploring, creating, and delivering
offerings better than the competitors to
satisfy the needs of a target market at
a profit.”
MARKETING
BRAND BJP INC AAP 3RD FROUNT
PRODUCT MODI RAHUL GANDHI KEJRIWAL MULAYAM
LOGO
SEGMENTATION MASS
SEGMENTATON
BRAND EQUITY
POTISIONING
1 2 4 3
Candidate Positioning
Leadership
(strong)
(weak)
Image
positive
Image
negative
Political Marketing
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