Most companies try to have an expo budget that includes hotel rooms, travel cost, cost of shipping, cost of purchasing trade fair exhibits and other miscellaneous expenses. Very often, if company directors decide on attending several trade fairs in different cities, the cost can be very high. While this can also be considered an investment in the future of the company, most companies try to cut costs where possible. One option they will consider is whether to rent, lease or purchase exhibit rentals. Trade show exhibit rentals are a great way to economize and at the same time maximize exposure at all trade shows. Use trade fair exhibit rentals after considering some key factors: • Number of trade fairs the company will take part in • Size of trade show venue • Shipping costs • Storage and handling costs Whether you decide to use exhibit rentals or purchase your own platform really depends on the number of trade fairs your company plans to participate in. If the plan is to attend several expos, then, buying a display platform maybe more economical than opting for a rental. On the other hand, if they plan to attend just a select trade fairs a year, they can go in for exhibit rentals. These help you to save money and also save platform storage and maintenance costs and many other attendant hassles. These platforms can be quite large, finding the ideal storage place is difficult, and permanent storage options can work out quite expensive. Another reason to opt for going with a trade show booth rental company as against buying your own platform is the size of trade show venues. No two venues are the same - some can be large with a lot of floor space and others cramped. When such is the case, a company cannot buy and store multiple sizes of platforms. In such cases, opting for a trade fair booth rental company is the sensible and less costly option. Most exhibit rental companies have different sizes, shapes and designs of display platforms and it is easy for company personnel to choose one based on the size of the venue. First visit the venue along with a representative from the rental company, try and book a spot in the most ideal location, discuss with the rental company representative as to which booth style and size will suit the space and then rent that particular platform. Having your own exhibit platform means you have additional shipping costs, handling costs at airports, storage costs at the trade fair venue and such. All these costs eat into an expo budget. If you use a permanent rental company, they will handle all these transport costs and hassles. On the other hand, you can choose to go with display rental companies at different cities where the expo is being held, which is a good way to will eliminate all transport costs. While it is not necessary for established companies to take part in many trade shows, there are times when any company will need to make their presence felt. One is when they are launching a new product or servi

1. Trade Show Exhibits - Display Rentals Are Just As Effective
Trade show exhibits are essential for any company wanting to make their mark in their
industry. If you aren't attending trade shows because you can't afford to buy an exhibit,
don't let this stop you. You can easily use the services of a display booth rental company
to complete your professional image and market your company effectively.
Trade Show Exhibits
Trade shows and conventions require that you make a good impression on the other
vendors and attendees. You may never know when your next customer or joint venture
partner is walking by your display. You need to make a good first impression and display
booth rentals can help you do that.
Once you've decided that you need to rent a trade show exhibit, you need to decide what
type of exhibit to rent and who to rent it from. You'll need to get clear instructions from
the trade show organizers on what type of space you'll have available for your trade
show exhibit. You should also ask about height limitations and other restrictions for your
display. It's better to ask too many questions about the display requirements than rent
something unsuitable and not find out until you arrive at the show.
Trade Show Exhibits
When you choose a size for your trade show display booth rental, you need to consider
the banners, signs and other advertising that you want to display in your space. Will you
need a lot of wall space or can your display be primarily used on the table? Do you need
space for display equipment or are you handing out leaflets only? Your needs will
determine the size and format of your display booth rental.
Keep in mind that trade shows within the same industry often have different standards of
what is acceptable and popular at that particular show. Since you will be renting your
exhibit, you can have some flexibility with your displays that others won't. If you've
never been to the particular trade show you will be attending, try asking others in your
industry what works best. Most companies that aren't direct competitors are happy to
share tips and tricks for trade shows.
Trade Show Booth Rental
The larger your display, the more money you'll end up spending. However, if you shop
around you can find the best deal. You should call several different display booth rental
companies to figure out a reasonable price for your needs. Once you've surveyed the

2. companies, you can make a final decision based on your findings. Don't go with the
company with the lowest price, especially if the deal seems too good to be true. Low
quality vendors undercut their competitors and leave you with a poor looking display.
Research the name of different vendors online to separate the reliable companies from
the scammers.
Before you sign on the dotted line, be sure to read the rental contract in its entirety. You
want to watch for hidden fees, loopholes and other suspicious wording. Note whether or
not the price of the rental includes professional set up at the location. If it doesn't you
need to be familiar with setting up the display in order to use it correctly. For displays
you are setting up yourself, it's often a good idea to use simply designed exhibits. It's not
worth the frustration to struggle with a complicated design at the start of a trade show.
By surveying your needs and researching a good display booth rental company, you can
find a trade show exhibit that will help you stand out at you next convention.