Marketing plan for an app where one can buy, sell old used books and also share notes within university circles

1. Bukzapp
the pursuit of sharing
Marketing plan
By : Preethi Manoharan

2. Executive summary
Situational analysis
Goals
Strategy
Tactics
Implementation

3. EXECUTIVE SUMMARY

4. Need books at cheaper rates?

5. Cant afford to wait for long time

6. Need to sell used books

7. Need class notes?

8. Escape from these guys?
Wanna help friends by uploading notes ?

9. Introducing BUKZAPP
An app that lets you buy and sell used books
within and outside University circles and also
lets you upload and share notes within circles.

10. SITUATIONAL ANALYSIS

11. Company overview

12. • Education is accessible to all by providing books at
cheaper rates
• One of a kind app for sharing used books and also
class notes within a particular university
• Books easily available at cheaper prices due to
circulation within university circles
• Tie ups with other university circles for wider range
of books
• Pay online or directly to the seller
• Be premium member to share notes

13. Market overview

15. Competition

16. BOOKCHOR
Rating: 4.3
Installs: 50000-100000
BUY AND SELL OLD BOOKS
Rating: 4.4
Installs: 5000-10000

17. Potential customers
College students School students

18. GOALS

19. Making use of old books
• Cheaper faster availability
• Sharing notes easier

20. 20 + university circles
100000 + downloads
Kiosks at 10+universities

21. STRATEGY

22. Collaborators
Publication house
Wholesale bookstores
University kiosks
Delivery services

23. Value proposition
Anytime
Anywhere
Any device
Customer satisfaction
Bukzapp

24. TACTICS

25. NAME AND SLOGAN:
Bukzapp-The pursuit of sharing
MEANING:
Sharing books and notes
Points of pairity:
Sharing books
Points of difference:
Sharing notes

26. Free version of Bukzapp
Buy unlimited number of books
Sell first 10 books for free
Pay cash on delivery or online
Upload any number of notes
Download first 10 sets of notes for free

27. Premium version of Bukzapp
Sell unlimited number of books
Get discount offers
Bookmark with every purchase
Download any number of notes
Pay annually for notes at cheaper rates

28. • Pricing

29. For premium version of Bukzapp
Rs. 300 annually

30. Incentives
Discounts if within the university circle
Bookmarks free with each book in premium
version

31. Communication

32. Social media

33. Distribution
Bukzapp
website

34. IMPLEMENTATION

35. Functionality
Sell books Share notes

38. Created by PREETHI.M during a marketing internship by
Prof. Sameer Mathur, IIM Lucknow