Digital Advertising Imagining life without internet or digital media is almost impossible today. In last ten years, the digitization has impacted our lives in a huge way. Be it smart phones, digital television sets, digital sound systems, digital screens, digital watches everything has a digital version. 'Digital media' represents the modes of communication that utilities machine-readable formats. The media generated in digital language can be easily viewed, stored, shared and modified on all digital electronics in various digital formats. The amalgamation of digital media with the internet has brought about a revolutionary change in the way we communicate in today's times. Apart from the telecommunication and cable network industry, digitization has also impacted the advertising industry immensely. Digitization and Advertising Advertising industry has found new, unique and effective ways to communicate to the target audience through the use of digital mediums, internet and World Wide Web. Through digital advertising the advertisers and brands can now reach to their consumers in more personalized way. The communication message can be designed on the basis of needs, demographics and psychographics of a particular audience rather than designing one communication message for all. The digital features like real-time data monitoring, web browsing history, search results and other data collection tools are utilized to formulate accurate, customized and impactful digital ad campaigns. The result of such precise and meaningful digital advertising is higher brand awareness, better brand recall, and higher sales and increased consumer base.

1. Mobile App Ads in
India