1. BENGALRU
Vol. 1, Issue 3
October - December, 2010
Pg 3 Chief guest Justice Santosh Hegde, Lok Ayukta, Karnataka, Prof. Maya Chakravarti Vishwanathan, Director, SIMC- B, Col. Seshadri,
NGO Col. Jacob and students planting a sapling in the campus
Internships Inquizition: National Quizzing Extravaganza
Shweta Goud & Arvind Baspure
19th September, 2010 was an eventful day for Winning Team: Vinay Kumar, Anirudh
Pg 4 SIMC- B when it forayed into hitherto uncharted (Christ Law College, Bengaluru)
territories – a stand-alone National Level event.
Corporate/ Runners Up Team: Tejaswi Udupa
“Inquizition” – an intellectual battle of corporates, & Ajay Kasargod (Yahoo! India)
Agency students and agency professionals alike.
Internships luminaries such as Justice N Santosh Hegde, Lok
Main Sponsor: Corporation Bank
Ayukta, Karnataka; Mr. Narasimha Rao, Dy. Media Partner: Deccan Herald, Mid-Day
Pg 5 G.M. and Mr. Gururaj Joshi, Branch Head, Radio Mirchi
Corporation Bank and Prof. Maya Online & Ticketing Partner: Buzz in Town,
the “facebook” Chakravarti Vishwanathan, Director, SIMC- B. Pagalguy.com
Inquizition was an overwhelming
network success with over 100 teams from
Style Partner: Flying Machine
Yahoo, WIPRO, Infosys, TCS, Outdoor Partner: Outdoor Magic
Pg 6 CISCO, HSBC, FICO, Biocon and
prestigious educational
A glance at institutions such as IIM-B,
National Law School, IIIT-B, Christ
2010 University, Jain University and
PESIT. SIMC– B’s very own
Quizmaster, Arvind M Baspure
Pg 7 with his elan took the teams and the
enthusiastic audience
HALL OF on a roller-coaster ride.
FAME battle, the sole Student Team to
Christ University walked away with
Quizzin’ Nirvana, a catch of Rs.
50,000! Yahoo! India bagged the
Surya Yerramilli, Sri Harsha, Veenu Chandani, Sheetal Kaul, Pradyumna Nara- second place and
prizes worth Rs. 25,000.
Kudos to Quizza!

2. Director’s Message
Dear Students, their learning gained through three internships, several live
The New Year is here again and what a year it promises to be! As projects besides a host of case studies and animated
the old changes and makes way for the new, it also symbolizes discussions on events/episodes, not to forget the one that
new hopes and new aspirations, new dreams and new beginnings, rocked the world of public relations and media. But we are
whether at the global level, at the national level or at our Institute confident this was only a sporadic one. Incidents such as these,
level. which are very few and far between that would only make us
A time to unfold new horizons and realize new dreams, to discover serious practitioners of the trade continue our image building
and renew the strength and faith within you, to rejoice in simple activities with renewed faith, restoring our credibility.
pleasures and gear up for new challenges ahead. But as change
is the only constant thing in life, so also with the PRAD Times. I sign off with the customary advice to you, the discerning
Your InkSlingers are at it again, chronicling this change through reader, to make PRAD Times the platform for awakening the
their pages. The year gone by witnessed many a storm and dark muse within you. Here’s wishing you and your families the best
clouds literally- be it through the melt down in Europe and USA of health, wealth, happiness, prosperity and peace in the days
or the fly ash in the European skies. This seemed rather symbolic to come.
and a manifestion of the world of trade and commerce. But for us
in Asia and India in particular, our prospects held out. Dr. Abdul Good luck and God bless!
Kalam’s Vision 2020 surely would be realized on target. Closer
home for us at SIMC, as the juniors have found their bearings and Prof. Maya Chakravarti Vishwanathan
settled down, the senior batch is getting set to storm the bastions of Director
the corporate world and not quite green behind the ears, what with
Editors’ Speak Editors
Neha Mishra Shweta Goud
We welcome the New Year with this fresh and vibrant Suparna Roy Vishal Abhyankar
issue of PRAD Times. A break from college translates Layout Vishal Abhyankar
into an opportunity to get a hands-on experience in
the industry which means a plethora of productive
Designs Naveen Tanwar
work, unabated fun and invaluable experiences. We Illustrations Russell Fernandez
have an abundant stock of stories from our respective Copy Editors Rochelle Jobard
endeavours which we will share with you in this Issue, Srishti Modi
along with a take on the various events of the past year Fact Checker Nishtha Sabharwal
from our campus and across the world. Brimming with
renewed enthusiasm we present to you the third Issue of
Original Design and Russell Fernandez
our e-newsletter. Hope you find it to be an enjoyable read!! Layout
Alan D’Souza Comes Calling
SUPARNA ROY
The students of SIMC- B had an enriching and
enthralling experience when Mr Alan D’Souza
visited the campus and conducted a two-day
workshop on Marketing and Branding. He taught us
about branding through live case studies and class
assignments giving students a real life experience of
the actual branding process and the minute
intricacies involved in it. His words encouraged us to
reflect and introspect what we would like to be
associated with, whether we would be known as the
‘idea generators’ or ‘digital’ communication
pecialists. He shared a close connection with Mr.
C.K. Prahalad, whom he quoted by saying that one
should ‘next mark oneself ’ and not ‘benchmark’.
He was very helpful in guiding the students at the
onset of their careers. A truly humble man we all From L to R: Arvind M Baspure,Varsha Hegde, Mitushi Balke,Alan D’Souza, Prof. Maya
look up to. Chakravarti Vishwananthan, Director, SIMC- B; Suparna Roy, Romy Arora
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3. SOS: Serving Our Society
There are experiences in life that matter beyond just academics. The batch of 2010-12 returned with similar experiences after their
respective NGO internships. They worked across various domains, added value to the already on-going projects and also initiated new ones.
Naveen Tanwar - Ad Creatives
NGO: GREENPEACE, Noida
Priyanka S & Sonia Singh - Video &
Radio PSA
NGO: Compassion Unlimited Plus
Action (CUPA), Bengaluru
Himanshu Sabharwal - Photography Shivani Shrivastava conceptualized a metal concert called Battle of the
NGO: Smile Foundation, New Delhi Bands with EMC Aeon. The main sponsors were Reliance, 92.7 Big FM
and Hindustan Times.
Sayantan Ray - Ad Creatives
NGO: SAVE The Children
India, Mumbai
Vishal Abhyankar - Editor,
e-Newsletter
NGO: Tamana, New Delhi
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4. I go
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If You Wanna Beat ’em . . . Join ’em! posi to wo
as a
tion r
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P ly
lot brand a izza Co in
of i nd g rner
beha ns a
The senior batch 2009-11 went for their 3rd Internships and returned with viou ights in ined a
invaluable experiences. It is indeed overwhelming when one is assigned tasks of r. cons
importance, given opportunity to shoulder responsibility and gets acknowledged for ume
r
it. A perfect prelude to the role they would soon perform in their various workplaces.
Snigdha Bose
Brand Management
was
cu lture t Lowe Lintas, Bengaluru
ate iri
co rpor team sp d
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T houg fferent, e respe ll shared
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Preethy Devassy
Corporate Communications
Essar Group, Mumbai
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Dentzu Digital, Delhi
Suhani Sahoonja
Media Planning
Lintas media Group, Gurgaon
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Neha Mishra Ishita Mehta
Event Management and PR Branding Retail Outlets
NDTV GoodTimes, New Delhi ITC, Bengaluru
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5. ‘COP’ COMM “Error is a hardy plant; it flourishes in every soil… “
- Martin F. Tupper
SUPARNA ROY
…and this time it did so on the soil of the
Telecom sector in India bearing the 2G scam as the fruit.
By now everyone knows the details as to what happened
and how. With a specialization in Public Relations, it is more
than appropriate that we get interested in the learning. For a
corporate communication professional or
lobbyist, it is crucial to remember that when in a position to
influence, one must realise the implications - immediate
and long term - of one’s actions. A PR person or lobbyist has
always tried to sway things in his or her favour but there is a
difference between right and wrong and the line is not a thin one at
all. A legitimate route of sharing opinion on a policy is justified. A fair
amount of transparency shall help in steering clear of corruption. The
media should not be manipulated by influencers and have their own
deportment on matters not engaging in a breach of journalism ethics.
The Government should not walk out of this 2G scam
without learning its lessons. Indeed there is a call for for
India to have a register on lobbying as exists abroad and the need
to regulate it and bring it out in the open is clearly undeniable. A
Illustration by Russell Fernandez legislative framework catering towards disclosures and
transparency is the need of the hour as lobbying has
been and shall continue to be an integral part of the
democratic process. International NGO’s have always had
The Issue in a line: 2G licenses issued to private
lobbyists but by virtue of their nature there has been no confusion
telecom players at throwaway prices in 2008 regarding ethics till date. When it comes to a corporate, things are
different- there is little clarity on the nature, limits and legitimacy, even the
Revenue Loss to the Exchequer: 1.76 lakh crores existence of Lobbying, Public Affairs, Government Relations or Advocacy.
The “ facebook ” Network
NEHA MISHRA
You’ve got to be living under a rock to not According to Nishtha Sabharwal, a
have Facebooked or heard about the portal student of SIMC-Bengaluru, “The
that has about half a billion users. This is a Social Network is a must watch.
recent buzz word that has taken the Maybe far from the real story, but it’s
world by a stride. David Fitcher very amazing how a simple idea that ‘one
well captured the nerves of the masses wants to be connected with people
and created a movie for them. Known they know’ can turn into such a
to many as “The Facebook Movie,” massive hit.” Similar thoughts were
The Social Network is not about the shared by Avranil Kumar Das who felt
creation of one of the internet’s most that the Social Network was an
successful websites. It’s also not about inspiring watch.
becoming the world’s youngest All of us can relate to Mark
billionaire. It’s not about greed and Zuckerberg. And that’s what will keep
it’s not about power. The Social you engaged and I bet you would
Network is a film about the Google up Mark Zuckerberg right after
inescapable need for acceptance walking out of the theatre or even
inside each one of us. search for his profile on Facebook..:)
Illustration by Russell Fernandez
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6. 2010 . . . The Way We Were . . .
Miming
pus
Trekking at Syngenesis IMC- B Magnum O on
Shiv Ganga S CENTERSTAGE
Celebrating after winning the
cricket tournament
Clockwise from Top: Abhineet Mattoo,
Ravindra Purohit and Pradyumna
Narahalli enacting on stage
Weekly Puzzle by the InkSlingers
The Fashion Show winning team posing on stage
Prof. Maya Chakravarti Vishwanathan with
Prof. Pankaj Gupta, Director, SIBM-B and Col.
Seshadri release the PRAD Times’ inaugural
issue on Independence Day
Independence Day celebrations
Having fun and relaxing in the campus on
Ethnic Day at SIMC- B the last day of the semester
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7. Popularising Compliance Through Creativity
Ads Made by Suhani Sahoonja (SIMC 2009-
2011) as part of an assignment for creating ads
aimed at popularising compliance of Traffic rules.
Hall Of Fame
“ I am very impressed wth this
outstanding woman (Ishita
Mehta) and give her my strongest “ Rochelle Jobard is truly dedicated to
her craft and has by far been one of
recommendation for roles the best student interns to have ever
which require intelligence,
organization, communication skills,
worked with CERE.
”
service and a positive attitude.
”
Sreenesh Bhatt Dr. Rashneh N. Pardiwala
Planning Director Founder & Director, CERE
Strategic Planning
Ogilvy & Mather, Bangalore
Winds of Change - Numerological Forecast for the Year 2011
VISHAL ABHYANKAR
This year could see many individuals good results as this year
as well as organizations going beyond promises to show the world
The year 2011 when brought down to
established norms and doing things things that it did not know earlier.
a single digit is 4(sum of all digits). 4
differently. Organizations should focus
is ruled by Uranus. Uranus is known to
on not just motivating, but inspiring New developments will come out
influence wacky and unconventional
their employees, and in ways that are not frequently, so don’t get shocked and
behaviour. 2011 could be called as the year
usually practiced. Those involved in learn to adapt quickly. It is a time of
of the eccentric and the unconventional.
research should turn out with change, and that too for the better.
Monthly e-Newsletter of Symbiosis Institute of Media & Communication, Bengaluru
#95/1,95/2, Electronic City, Phase I, Hosur Road, Bengaluru - 560100
For any suggestions or feedback, please mail us at
inkslingers@simc.edu.in
www.simc.edu.in
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