2. Generic Business Model in
Bollywood
Production Distribution Exhibition
• Pre-shooting • Theatrical • Theatres
• Shooting •Domestic • Screens
• Post-shooting •Overseas
• Non theatrical
•Domestic
•Overseas
Pre shooting Shooting Post shooting
• Idea & concept • Planning • Editing
• Script & its breakdown • Matching dates of cast & crew • Background music
• Crew identification & casting • Erecting sets • Dubbing
• Identification of location • Hiring locations • Negative cutting
• Budgeting & scheduling • Arranging all the equipments • Other post production
• Market analysis • Shooting • Printing
• Funding • Music recording • Publicity
• Contract with cast and crew • Distribution & release
• Insurance

3. Business/Industry Metrics for
Bollywood(Assumption: 100 Crore
Movie)Source: KPMG
Net Box Office 134.97 Crores
collection
Net Collection to 72.19 Crores
Distributors
Satellite Revenue 45 Crores
Total Production Cost 95 Crores
Number of digital 3000 prints
prints

4. Business/Industry Metrics for
Bollywood Source : KPMG
Print & Publicity Cost 15 Crores
Net Collection to Rs. 29.25 on a ticket of
Producer Rs,100
Revenue Stream 70 Crores
Theatrical, Music, TV, 74%
Video & Others Rights
Broadcasting Rights Usage of 3-4 times in a
year

5. Comparative Analysis
Metric Gangs of Dabangg
Wasseypur
Net Box Office 27.84 Crores 205 Crores
Collection(in
Rs)
Total 19.4 Crores 42 Crores
Production Cost
Occupancy of 70% 90%
Screens
Satellite & Music 12 Crores 19.5 Crore

6. Comparative Analysis
No. of digital 1700 3000
prints
Publicity Cost 11 Crores 12 Crores
Net Collection 15 Crores 77 Crores
to Distributor
Overseas 6 Crores US$4.20 million
Revenue
Source: The Economic Times