A beautifully designed website can also be tremendously functional for SEO, capturing leads and being a major asset for creating new business. Gone are the days of having to choose whether a site was “pretty” or it was “optimized for google” and signaled a high-growth business. In this talk, I would like to show how our team has evolved over the years to find balance by focusing on user experience and how the trend of winning websites continues to be like a great experience IRL… A practical application that I believe can help everyone build better sites (design and content).

1. USER EXPERIENCE:W I N N I N G T H E B A T T L E O F D E S I G N & F U N C T I O N

2. HELLO, I’M CHRIS
D A D , M A R K E T I N G N E R D , E N T R E P R E N E U R
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@CHRISMILT

3. WHICH SIDE ARE YOU ON?W I N N I N G T H E B A T T L E O F D E S I G N & F U N C T I O N

4. WHAT A BEAUTIFUL WEBSITE
There are tons of beautiful websites out
there that no one has, or ever will, find.
- Josh Hundal, Editor-in-Chief,
@323_media
IS ANYONE HERE?
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@CHRISMILT

5. OUR TRAFFIC IS INCREASING
Bounce Rate represents the percentage
of visitors who enter the site and leave
rather than continue to view other
pages within the same site.
…AND SO IS OUR BOUNCE RATE
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@CHRISMILT

6. 6
@CHRISMILT

7. WHY DOES UX MATTER?W I N N I N G T H E B A T T L E O F D E S I G N & F U N C T I O N

8. @CHRISMILT
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WE ALL HAVE DIFFERENT REASONS
FOR BUILDING A WEBSITE.
W H A T A R E Y O U B U I L D I N G ?
• Personal Website
• Portfolio
• Business
• Blog
• E-Commerce
• Community
• News

9. WHAT DO ALL WEBSITES
HAVE IN COMMON?
P U R P O S E
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@CHRISMILT
• Digital Representation of a Brand
• Internet Home of a Brand
• The Place where the Public interacts

10. OUR WEBSITES NEED TO BE FOUND,
MAKE A CONNECTION WITH VISITORS, AND
MOVE VISITORS CLOSER TO YOUR OBJECTIVE.

11. Personal Website Connect with People,
Share
Portfolio Showcase Work, Attract
new Work
Business Inform Customers,
Collect Leads
Blog Share Knowledge, Build
a List
E-Commerce Make Sales, Collect
Leads
Community Forum Posts,
Comments, Time on
Site
News Articles Read, Time on
Site, Frequency of Visits
@CHRISMILT
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OBJECTIVE
W H A T A R E Y O U T R Y I N G T O A C H I E V E ?

12. TAKEAWAYS.W I N N I N G T H E B A T T L E O F D E S I G N & F U N C T I O N

13. TAKEAWAYS.
W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y
CUSTOMER EXPERIENCE
Better websites, marketing and
automation start by
understanding your
customer’s perspective
PUT YOUR WEBSITE TO WORK
You have all the tools required to
make a great digital experience that
can scale.
FUEL ALL YOUR MARKETING
Don’t become overwhelmed
with social media, content
marketing, or automation or
when it can all fit together
@CHRISMILT
13

14. TAKEAWAYS.
W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y
CUSTOMER EXPERIENCE
Better websites, marketing and
automation start by
understanding your
customer’s perspective
PUT YOUR WEBSITE TO WORK
You have all the tools required to
make a great digital experience that
can scale.
FUEL ALL YOUR MARKETING
Don’t become overwhelmed
with social media, content
marketing, or automation or
when it can all fit together
@CHRISMILT
14

15. CUSTOMER
EXPERIENCE.
B E T T E R W E B S I T E S , M A R K E T I N G , A N D A U T O M A T I O N
S T A R T B Y U N D E R S T A N D I N G Y O U R C U S T O M E R ’ S P E R S P E C T I V E
WHO IS YOUR
BEST CUSTOMER?
WHY ARE THEY
ON YOUR SITE?
WHAT WILL IT TAKE
TO CONVERT?
DOES THIS SCALE?
@CHRISMILT
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16. WHO IS YOUR
BEST CUSTOMER?
• What is their age?
• Where do they live?
• What do they value most?
@CHRISMILT
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17. WHY ARE THEY
ON YOUR SITE?
• What would be the ideal outcome?
• What do they need to hear from you?
• How do they need your information
displayed?
@CHRISMILT
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18. WHAT WILL IT TAKE
TO CONVERT?
• A Specific Offer?
• More Information?
• How Many Steps Will that
Process Take?
@CHRISMILT
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19. DOES IT SCALE?
• What percentage of your customers
does this fit?
• What Impact Does this Have on Your
Business?
• Can you Duplicate this Process for
other Customer Types?
@CHRISMILT
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20. TAKEAWAYS.
W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y
CUSTOMER EXPERIENCE
Better websites, marketing and
automation start by
understanding your
customer’s perspective
PUT YOUR WEBSITE TO WORK
You have all the tools required to
make a great digital experience that
can scale.
FUEL ALL YOUR MARKETING
Don’t become overwhelmed
with social media, content
marketing, or automation or
when it can all fit together
@CHRISMILT
20

21. TAKEAWAYS.
W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y
CUSTOMER EXPERIENCE
Better websites, marketing and
automation start by
understanding your
customer’s perspective
PUT YOUR WEBSITE TO WORK
You have all the tools required to
make a great digital experience that
can scale.
FUEL ALL YOUR MARKETING
Don’t become overwhelmed
with social media, content
marketing, or automation or
when it can all fit together
@CHRISMILT
21

22. TAKEAWAYS.
W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y
CUSTOMER EXPERIENCE
Better websites, marketing and
automation start by
understanding your
customer’s perspective
PUT YOUR WEBSITE TO WORK
You have all the tools required to
make a great digital experience that
can scale.
FUEL ALL YOUR MARKETING
Don’t become overwhelmed
with social media, content
marketing, or automation or
when it can all fit together
@CHRISMILT
22

23. PUT YOUR WEBSITE
TO WORK.
Create a digital version of the interaction
you would have with your ideal customer
B E N E F I T S CONTENT
PLAN
WORDPRESS
LEAD
CAPTURE
EMAIL
MARKETING
@CHRISMILT
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24. CONTENT PLANING
MADE SIMPLE.
• Create pages for each customer or
each scenario.
• Design with the next step in mind.
• Regularly add content.
@CHRISMILT
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25. LEVERAGE
WORDPRESS.
• Everything Integrates!
• Find Plug-ins that customize to suit
your needs.
@CHRISMILT
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26. CAPTURE
LEADS.
• Relevant information only.
• Save the customer time by properly
tagging forms.
• Integrate with 3rd party
authentication when possible.
@CHRISMILT
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27. EMAIL
MARKETING.
• Create set follow-ups based on time.
• Create personalized messages based
on activity.
@CHRISMILT
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28. TAKEAWAYS.
W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y
CUSTOMER EXPERIENCE
Better websites, marketing and
automation start by
understanding your
customer’s perspective
PUT YOUR WEBSITE TO WORK
You have all the tools required to
make a great digital experience that
can scale.
FUEL ALL YOUR MARKETING
Don’t become overwhelmed
with social media, content
marketing, or automation or
when it can all fit together
@CHRISMILT
28

29. TAKEAWAYS.
W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y
CUSTOMER EXPERIENCE
Better websites, marketing and
automation start by
understanding your
customer’s perspective
PUT YOUR WEBSITE TO WORK
You have all the tools required to
make a great digital experience that
can scale.
FUEL ALL YOUR MARKETING
Don’t become overwhelmed
with social media, content
marketing, or automation or
when it can all fit together
@CHRISMILT
29

30. TAKEAWAYS.
W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y
CUSTOMER EXPERIENCE
Better websites, marketing and
automation start by
understanding your
customer’s perspective
PUT YOUR WEBSITE TO WORK
You have all the tools required to
make a great digital experience that
can scale.
FUEL ALL YOUR MARKETING
Don’t become overwhelmed
with social media, content
marketing, or automation or
when it can all fit together
@CHRISMILT
30

31. BUILD YOUR
CUSTOMER JOURNEY.
Don’t be overwhelmed by social
media, content marketing,
automation, website design…
They all Fit Together.
A P P E A L T O Y O U R B E S T C U S T O M E R S
@CHRISMILT
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32. SOCIAL MEDIA.
ORGANIC TRAFFIC.
BLOG FAQ CASE STUDY SERVICES
@CHRISMILT
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QUOTE.
CONTACT.

33. BLOGGING PEAKS
INTEREST.
@CHRISMILT
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I D E N T I F Y N E E D S

34. ANSWER QUESTIONS
BEFORE THEY ARE ASKED.
@CHRISMILT
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W H A T H A V E Y O U B E E N
A S K E D B E F O R E ?

35. SHOWCASE YOUR WORK
TO BUILD CONFIDENCE.
@CHRISMILT
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C O N T E X T C R E A T E
R E L A T A B L E S O L U T I O N S

36. CLEARLY DESCRIBE
YOUR SERVICES.
D E C I D I N G W H A T
T O P U R C H A S E
@CHRISMILT
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37. TAKEAWAYS.
W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y
CUSTOMER EXPERIENCE
Better websites, marketing and
automation start by
understanding your
customer’s perspective
PUT YOUR WEBSITE TO WORK
You have all the tools required to
make a great digital experience that
can scale.
FUEL ALL YOUR MARKETING
Don’t become overwhelmed
with social media, content
marketing, or automation or
when it can all fit together
@CHRISMILT
37

38. TAKEAWAYS.
W H A T Y O U C A N L E A V E W I T H A N D A P P L Y T O D A Y
CUSTOMER EXPERIENCE
Better websites, marketing and
automation start by
understanding your
customer’s perspective
PUT YOUR WEBSITE TO WORK
You have all the tools required to
make a great digital experience that
can scale.
FUEL ALL YOUR MARKETING
Don’t become overwhelmed
with social media, content
marketing, or automation or
when it can all fit together
@CHRISMILT
38

39. WHICH SIDE ARE YOU ON?W I N N I N G T H E B A T T L E O F D E S I G N & F U N C T I O N

40. THANK YOU.
G O C R E A T E .
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@CHRISMILT

41. USER EXPERIENCE:W I N N I N G T H E B A T T L E O F D E S I G N & F U N C T I O N