3. Conclusion Why Indus music??? The ladder to success Why Pakistan??? Mtv overview A G E N D A
4.
5. Why did MTV think of pumping its tunes into the Islamic World??
6. Country's recent economic expansion Youngsters are more inclined towards music and are ready to spend money on it Readily acceptance of international brands First movers advantage Why Pakistan??????
7. International formats with the local flavor License agreement with Indus Media Group Local Management Test Marketing
8. Why MTV choose Indus Music over other companies??? First music company in Pakistan Quite popular in the country It has network that extends to 64 countries