ITS ABOUT BIG DATA USAGE AND ITS RELEVANCE

2. FINDING SOLUTIONS TO BIG
DATA PROBLEMS

5.  With Big Data...... size isn’t
everything

6. TODAY’S REALITY CHECK:
“You can take data
You can make it mean
anything”
PRO
OF
“ 90% OF TODAY’S DATA WAS CREATED IN THE PAST 2
YEARS

7. So, PRIMARY CHALLENGE
Primary challenge of
what we think of big
data is not actual
size but its the
variety
So “ BIG DATA
can sometimes
be MISLEADING

8. EXPLORING TWO INSIGHTS

9. :
Objective: How people talk about quitting
smoking on twitter, So that they could learn
how they might promote behavioural
Contd........

11. LEARNING “DATA
DOESN’T
CREATE
MEANING
S WE DO”
“SO, AS
ITS
IMPORTANT
TO SPEND
MORE TIME
FOCUSING
ON
”
“BECAUSE BIG
DATA
REQUIRES
EXPERTISE IN

12. LEARNING
MANA
GER’S
UNLOC
KING
POWE
R OF
BIG
DATA

13. MANAGER’
S
UNLOCKIN
G POWER
OF BIG
DATA

14. LASTLY
“FACTS ARE STUBBON THINGS
BUT THEY ARE STUPID TOO”