Why we should opt for community media

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This presentation highlights the importance of community media in community development.

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What is the difference between
community media & traditional
media?
Traditional media are owned by
state or corporate, driven by profit,
have their own agendas

Community media?
Promotes the right to communication, facilitates
freedom of speech, involves and is owned by
community, encourage creative and diverse
statements and contribute to a democratic
process & pluralistic society

What are community
media formats?
Community newspapers
Community radio
Notice boards
Mobile news alerts

Do we have community media in
Sri Lanka?
What is wrong with the existing
traditional mainstream media?

Have community media worked in
Sri Lanka?
We have a few success stories…

Approaches?
Selected a project location
Worked with village leaders/elders
Instead of sharing our knowledge we allowed them to
share their indigenous knowledge
Provided space to exchange views with officials
Spoke the same language
Entertainment & education

What worked and what didn’t?
Selected a project location
Worked with village leaders/elders
Instead of sharing our knowledge we allowed them to
share their indigenous knowledge
Provided space to exchange views with officials
Spoke the same language
Entertainment & education

Challenges we had to overcome?
Ensuring sustainability
Traditional leadership which posed
a threat

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Why we should opt for community media

1. WHY WE SHOULD OPT FOR COMMUNITY MEDIA?

2. What is the difference between community media & traditional media? Traditional media are owned by state or corporate, driven by profit, have their own agendas

3. Community media? Promotes the right to communication, facilitates freedom of speech, involves and is owned by community, encourage creative and diverse statements and contribute to a democratic process & pluralistic society

4. What are community media formats? Community newspapers Community radio Notice boards Mobile news alerts

5. Do we have community media in Sri Lanka? What is wrong with the existing traditional mainstream media?

6. Have community media worked in Sri Lanka? We have a few success stories…

8. Approaches? Selected a project location Worked with village leaders/elders Instead of sharing our knowledge we allowed them to share their indigenous knowledge Provided space to exchange views with officials Spoke the same language Entertainment & education

9. What worked and what didn’t? Selected a project location Worked with village leaders/elders Instead of sharing our knowledge we allowed them to share their indigenous knowledge Provided space to exchange views with officials Spoke the same language Entertainment & education

10. Challenges we had to overcome? Ensuring sustainability Traditional leadership which posed a threat

11. THANK YOU

Why we should opt for community media

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