How To Rank PDFs in Google

What Can
You Do
With a
PDF?
PotPieGirl Productions

PDFsaremagical.
GoogleLOVES them. Theyranksuperwell AND Googlecan"read"them-meaningthey
seeandfollowthelinksINpdfdocuments.
ThiscreatesafantasticopportunitytohavemorepagesrankinginGoogleforyourtarget
keywords,togetmoretrafficFROMGoogleandfromothersourceswhereyourpdfsare
foundonline,andultimately,makemoresales.
Thisguidewill walkyouthroughhowtouploadapdffiletoyourWordpresssite.
Bydoingthis,yourpdfwill haveit'sownurl thatGooglewill indexandrank.
It'sVERYeasytodo!
WhatifyoudoNOThaveyourownsite? WhatcanYOUdowithaPDF?
Whetheryouhaveyourownsiteornot,thereisplentyofopportunitytohavepdffiles
workforyou.
Someideaswill alsobeincludedinthisguide.
Howto MAKE a PDF?
Therewill bementionofafreetool insidethisguide. Thefreetool isokandgetsthe
jobdonetoanextent,BUT,youcannoteditoraddtothesepdfsmadewiththefreetool.
I HIGHLYrecommendTHIS tool tomake yourPDFs.
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How to Upload & Link to a PDF in
WordPress
Every Wordpress Install has a media section for handling images and video. Even
thought PDFs (usually) aren't images, they can still be uploaded via the Media
menu likeimages.
To upload a PDF to your site, rst visit the Media menu in your dashboard. Then,
clickon theAdd New button atthetop of thepage.
To upload a PDF to your site, rst visit the Media menu in your dashboard. Then,
clickon theAdd New button atthetop of thepage.
HowtoUpload&LinktoaPDFinWordPress

WordPress
Every WordPress install has a media section for handling images and video. Even
though PDFs (usually) aren’t images, they can still be uploaded via the Media
menu likeimages.
Need to sharea PDF in a postor page?
It’s not obvious how to upload and link to PDFs with WordPress, but in this post,
you’ll learn two quicksteps for sharing any PDF on a postor page.
How to Upload aPDF
In the Media menu, click on the PDF you just uploaded, and you’ll see a popup
with info aboutit.
How to Link to aPDF
Now thatthePDF has been uploaded to your site, ithas a URL you can linkto.
You can then drag-and-drop the PDF into the outlined area, or use the Select Files
button to selectthePDF.
You can nd the URL on the right-side of the popup. This is the permanent URL
for thePDF which you can always linkto and find here.

WordPress
The nal step is to copy the PDF URL, and add a link to it in your post/page.You
now have a clickable link that will take visitors directly to the PDF in their
browser.
(note: This is also theurl thatGooglewill index and rank.)

5 PDF Document Sharing Sites For Creative
Content Marketing
You just created a blog post, white paper, eBook, or another piece of content as a
part of your content marketing efforts. You add it to your site, promote it on
Social Media, paid ads, blog comments and anywhere else you can think of. Most
peopletypically juststop there. Butyou’remissing outon a hugeopportunity!
This is something that SEO pros have been doing for a while now as a way to
build links and improve search rankings. But as a content marketer, it’s a way to
distribute your content and get more eyes on you. What I’m talking about is using
document/PDF sharing sites to upload and distributeyour content.
You may have seen these types of sites showing up in your search results page.
They’retheones with the[PDF] in thetitlelikethis:
5PDFDocumentSharingSitesForCreativeContentMarketing

Content Marketing
Not only will uploading your PDF les on these different document sharing sites
give you a chance to take up more real estate on the search engine results and
potentially give your SEO a hand, but they can also help give you some nice
referral traffic to your site.
When itcomes to contentmarketing, finding new platforms to shareand promote
your content is crucial. For a long time, document sharing sites have been
ignored, and not something that gets mentioned enough by inbound marketers.
But they’revery powerful, and something that you can start implementing
immediately.
TwoTypesOf Content ToUse
I recommend two differentroutes when using contentto add to PDF sites:

Content Marketing
With the rst technique, you have the advantage of putting together exclusive
pieces of content like books/guides, which will allow you to share on more PDF
sites, sincesomesites arespecifically for guides, magazines, and books.
With the second technique, you’ll be able to distribute your content, and bring in
morereferral traffic using thestuff you’vealready made, so it’s quicker.
Hold On, Isn’t ThisLike Those SpammyArticle Directories?
No! Sites like Ezine are lled with a ton of low quality, crappy, spun content,
strictly to get links. With the document sharing sites I’m talking about here, you’re
distributing your content to legitimate sites, that people actually visitin order to
consumecontent.
Theemphasis is on creating high quality contentthatpeopleactually wantto read
and share. It’s notjustaboutgetting a backlink. There’s nothing shady aboutit.
ConvertingBlogPostsToPDF
If you plan on using your existing blog posts, you’ll need a way to turn them into
PDF les. There are a couple of different options you have to convert your blog
posts to PDF les. If you use Microsoft Word or Google Docs to write your blog
posts, justsavethefiles as a PDF and usethat.

Content Marketing
Another option is to just usePrint Friendly. It’s a free site that lets you paste in
the URL of your blog post, and it converts it into a PDF le. I like this method
because:
You getto includeall of your pictures and graphics
You can go backand convertall of your older blog posts too
Did I mention it’s free?
Now that you’ve got your content ready, here’s the list of 5 PDF/document
sharing sites for contentmarketing.
1: SlideShare
2: Issuu
Issuu is really focused on digital magazines, but you can add your blog posts too.
Here’s what I would suggest. Create a monthly or weekly “issue” that includes all
of your latest blog posts. The more effort you put into creating something unique
and amazing, themoreyou’ll getoutof it.
I highly encourage you to take a look at some of the different pieces of content
people publish on there to get a feel for what’s possible. With print becoming less
pro table and less popular, Issuu has allowed a lot of magazines to become
possibleby justbeing digital.
3: Edocr
Edocr is great for uploading white papers, guides, and reports. It’s aimed at
businesses and professionals. Again, you have the option of just uploading your
blog posts as well. But in order to get more success, try putting together a short
reportof somekind, and sharing thaton Edocr.

Content Marketing
4: PdfSR.com
PdfSR.com is a site that’s trying to focus on being a community for PDF les.
They encourage you to upload any of your content as a PDF. They have over
100,000 members, over a half a million eBooks, uploaded, and over 3 million
documentdownloads.
5: authorSTREAM
authorSREAM is an alternative to SlideShare. Well, I think of it more as an
additional site to distribute your slideshow presentations to, because SlideShare
should be your top priority when it comes to distributing any type of slide
presentations.
But I wanted to add authorSREAM to the list because it’s a growing platform, so
there aren’t many dominant publishers on it right now like you’ll nd on
SlideShare. So if you publish awesome presentations on authorSREAM, you have
a better chance of getting featured, and getting more traf c than you might with
SlideSharesincethereis so much morecompetition.
There are a lot of other popular document and le sharing sites you can use to
promote your content. But instead of taking the shotgun approach and just
blasting 20+ sites with your content at once, take the time to really establish
profiles on each siteyou use.

5 Easy Steps to Maximize SEO using
SlideShare: Includes Quick Start Guide
Whether it’s creating a quarterly magazine and uploading it to Issuu or occasional
white papers and sharing them on Edocr, start mixing these different platforms
into your content marketing strategy, and start thinking beyond just standard
blog posts when itcomes to contentcreation.
Do you use SlideShare as part of your social media marketing strategy? At dlvr.it,
we convert our blog posts into PDF’s and upload them to SlideShare. For a two-
minute tutorial on how to do this, see our post on How to Quickly Add Blog Posts
to SlideShareand Jumpstartyour B2B Social Media Strategy.
We don’t spend time creating original content speci cally for SlideShare but the
traf c spikes we see from this simple method of uploading blog content, leads me
to believe we could be doing a better job of maximizing our exposure. This is
whereSEO is important.
5EasyStepstoMaximizeSEOusingSlideShare: IncludesQuickStartGuide

HowtoImprove SlideShare SEO
Step One: Identify target keywords
Off-page SEO includes anything done outside of your website, proving to
search engines that your digital footprint is relevant for certain keywords
and phrases. This includes SlideShare.
To start, Googleis thefirstplaceI go when I need to do keyword research.

Google’s Keyword Planner: It is mostly intended to help Adwords
advertisers spend money ef ciently when purchasing ads from Google but
you can still use the data to nd higher traf c keywords that are more likely
to send organic traffic.
Google Analytics: Although most keywords will be displayed as “not
provided”, Google Analytics does still show some of the most important
keywords that are sending you traf c as well as which pages are performing
thebest.
Google Webmaster Tools: Provides a wider range of keywords than
Analytics if you wantto geteven moredata from your currentcontent.
Other (non-Google) keyword research tools:
Keywordtool.io: With a single search, this tool can generate up to
750+ keyword suggestions from Google, YouTube, Bing and even the App
Store. It’s free, reliableand pretty fast!
Übersuggest: Created by an Italian SEO guy and touted as one of the best
freekeyword tool for getting lots of keyword suggestions. Checkitout!
Step Two: Give your upload file a SEO-friendly name
Thenameof thefileyou upload to SlideSharebecomes theURL slug, so when you
name your le, choose something SEO-friendly with your keywords (from Step
1). Your SlideShare presentation will have a better chance of ranking in SERPs,
which drives morereliableand continuous traffic to your presentation.
For example: Using our simple technique of uploading blog posts to SlideShare as
a PDF, wesavethePDF using keywords in thefilename.

Step Three: Write SEO friendly descriptions
Don’t ignore SlideShare’s description eld. The text you include here is what the
search engines see.
What you say and how you say it can improve your SlideShare natural rankings
dramatically. When someone does a search on SlideShare, the search terms
appear bold in the results, which draws more attention to them. More attention
easily translates into moreclicks.
Include your main keyword in the description, ideally in the first sentence.
Make sure to include a link back to your website or reference the url to
your blog post.

Step Four: Don’t forget to optimize the Tags
In addition to using your keyword or phrase in the title and description of your
Slideshare, make sure you include the tags as well. Make your keyword the rst
tag for the presentation, and then choose closely related tags to follow. Notice in
theexampleabovetheuseof our keywords: Instagram and Winning Profile.
Step Five: Use Slideshare Analytics

For deeper insight into your content, SlideShare offers a robust analytics feature
allowing you to track the daily progress of all of your content. You can see
geographical distribution of views to nd out where your content is being
accessed, traf c sources to evaluate which channels are bringing the most
viewers, and timing to measure what days of the week and months content
performs best. Thereis a lotof greatinformation packed into this feature.
On your dashboard you can choose to see stats for each upload by clicking the
‘uploads’ drop-down menu. From, here you can see daily detail of Views, Sources
and Geography. You can also seestats for:
Top Content
Top Countries
Traffic Sources
SlideshareActions
RecentViewers
The image in the picture below is the analytics view for one of our more popular
posts on SlideShare: 21 Unique Gift Ideas a Small Business Owner Would Love
and Appreciate. We posted this to Slideshare on December 22, 2014 (just in time
for the holidays). The data shown below was taken for the last month (March 29
– April 28, 2015). This proves that posting content to Slideshare is an easy way
to getmoreeyeballs on your contentand ultimately, traffic backto your site.

Easily Create PDFs without Writing
a Word!
Thisguidewasjust thetip ofthepowerfulicebergwhenit
comestorankinginGoogle,gettingtraffic,andmakingmore
salesfromPDFs.
TheGoodnewsis-
YOUdon't havetowritea wordofPDFcontent toenjoyall
thesebenefits.
Ifyouusethistool,asIdidwiththisPDFguide,youwillbeable
tomakePDFssuperfast!
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How To Rank PDFs in Google

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How To Rank PDFs in Google