MARKETERS FLUNK THE BIG DATA TEST

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An analysis on an article "Marketers flunk the big data test by Patrick Spenner and Anna Bird " under the guidance of Prof.Sameer Mathur

Data & Analytics

3.SOME ARE
DANGEROUSLY
DISTRACTED BY DATA

WHILE MOST MARKETERS
UNDERUSE DATA,A SMALL
FRACTION (11 % IN THIS
STUDY) JUST CAN’T GET
ENOUGH.THESE DATA
HOUNDS CONSULT
DASHBOARDS DAILY AND
BASE MOST DECISION ON
DATA.

4. THE
BEST
FOCUS ON
GOALS
AND
FILTER
OUT

TOP PERFORMING MARKETERS HAVE
THE FOLLOWING THREE QUALITIES

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