Social media for business - Siem Reap Online Presence workshops oct 2014

Social media for Business
Speaker :
Gregory Marie,
Head of Business Solutions
Entrepreneur and Marketing expert
12 years working experience for top companies in Europe (H.J Heinz, Bosch, Siemens, Mechanical Industries)
www.pogo-agency.com
contact@pogo-agency.com

Online PresenceWorkshops #1 / Social media for Business

Workshop Programme:
1. Social marketing is really not what you think !
2. Build a succesfulstrategy in 5 days
or

Social Marketing is not…
Only have a Facebookpage !
So What do we mean by social media ?

This is the field guide of social media

Online PresenceWorkshops #1 / Social media for Business(on the other hand) Social Marketing is not… To be present on all social platforms ! Ex : Google + is the next big thing = WRONG ! It’s not about TOOLS !
It’s about having a strategy and focus on your priorities

Advertising or only promoting your products/services !
https://www.facebook.com/groups/siemreapbusiness/(3000 members)
Promotion withoutanyintroduction message
= 0 like/ 0 comment / money wasted/ brand image killer !

Sometimesitgoesreallybad!!!

Using inappropriate opportunity to promote yourself
Cooking site Epicuriousthought they could help people chill out about the Boston Marathon bombing by promoting some recipes on Twitter...

Either Using inappropriate opportunity to chase likes !

Making jokes !
of course you can use sometimes a humoristic tone (if part of your brand core values), but do it carefully without hurting people. Or you’ll lose followers !

Begging for likes, for the sake of doing it !
True:studiesshowthatasking(onFacebook)'like'oracommentcanincreaseyourinteractions. ButIfyourpostsaregreat,youwon'tneedtoaskforit.Usethepowerofthe"ask"onlywhenyou'retryingtospreadanimportantcompanymessageorhelpsthecommunity.
Oxi-Clean (detergeantproducts), asking people on tax day tolikeOxi-Clean if they've filed their taxes.

Only posting and forget !
SocialMarketingisaboutCustomerrelationshipmanagement(CRM),interaction,engageconversationandcommunitymanagement.
Zynga(online games)
is Facebook'sbiggest advertiser.
But its page is filled with unaddressed complaints from customers.

Working alone !
SocialMarketingisaboutworkingwithinawholecommunitybuildbymembersofthecompany(fromthetoptothebottom),suppliers, clientsandsocialbuyers.

And to finish Social Marketing is not…
Using hashtagfor any reason without checking …!
#leadstoadiscussiontopic–afunnelconversation

Online PresenceWorkshops #1 / Social media for BusinessAnd to finish Social Marketing is not… Using hashtagfor any reason without checking …!
Ifyourhashtagcaneasilyoccuradoublemeaning,thedialogueisn'tgoingtobeaboutyouractualpromotion.
#WTFF
The hashtagwas supposed to mean “What the French Fry” to increase hype and curiosity about Burger King’s new French fry formula
But WTFF also stands for a profane statement.
Many individuals who were posting random things on Twitter or simply wanted to rant online by using the common hashtagwere immediately funneled to the same conversation.

Conclusion #1
Only 10 % should be about promoting your product
For 90% creating value

Build a succesfulstrategy in 5 days ! Train yourselfbeforethe biggame

Online PresenceWorkshops #1 / Social media for BusinessBuild a succesfulstrategy in 5 days ! Remember successful social marketing is only10% about the tools.
1
23
456
78
Professional standards
social media strategy
in 8 steps

Build a succesfulstrategy in 5 days !
Day 1 -Step back and listen1Benchmarking :
1.Benchmark social media strategy of 5 local competitors
2.Benchmark social media strategy of 2 or 3 best in class companies within your market sector

Day 2 –Be clear about your marketing strategy ,
brand values and communication corporate policies2
1. Define clearly your priorities :
Brand awareness, Traffic generation, Customer
Communication, SEO ?
2. Identify your brand values and constantly use it as reminder
Suggested format :
Benefits : Explain what you can do.
Differentiation : Explain why you do it better than competitors.
Quantifiable Proof : Explain how you can prove what you can do and why you can do it better than competitors.

Day 2 –Be clear about your marketing strategy ,
brand values and communication corporate policies23. Be clear about your corporate rules :
HMV British retailer lost complete control of its social media team when rogue members used the account to live-tweet massive firing at the company

Day 3 –Target your audience
3
1. Get online and listen to what is being said :
What do people think about you and your brand?
What are their points of views?
Who are key people who influence others and which ones should you cooperate with?
What are the various topics?
Is the tone of the conversation heated?
Do people favor one point of view over the other, or is it mixed?
Determine your audience and where they are online ?
2. Once you have identified where your audience is, then listen to what they are saying. :
What are their issues, opinions, and needs?
How does this information fit with your value proposition?
Determine how to best contribute to the conversation
and how best to make a contribution

Day 4 –Watch your Content ! And prepare it in advance4
People go online for 3 reasons:
1) To look for information
2) To be entertained
3) To connect with other people
Guidelines for writing content :
Each post has to be checked before release = is it ?
Useful, Resourceful, Remarkable, Solve Problems, Unique, Expert,
Entertaining ?
If yes, GO !!! If no rewrite it !!!

Online PresenceWorkshops #1 / Social media for BusinessBuild a succesfulstrategy in 5 days ! Day 5 –Now you can Create and Play with your Tools…
5
1.Create your account on selected platformsTake the time to carefully fill all the information (pictures, settings, company description…)
2.Track and Measures Suggested format : Who's reading your content? Where are they coming from? Variables : Share of voice, Awareness, Engagement, Influence… And starting day 6 : Adjust 

Online PresenceWorkshops #1 / Social media for BusinessConclusion #2
Success
=
Planning + Execution

Thankyou!
www.pogo-agency.com
contact@pogo-agency.com

Social media for business - Siem Reap Online Presence workshops oct 2014

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Social media for business - Siem Reap Online Presence workshops oct 2014