Veria is an independent sales company owned by Danfoss that focuses on providing DIY customers with electric floor heating products. It offers a range of floor heating mats and cables targeted towards DIY installation, including the Quickmat, Flexicable, Clickmat, and Aquamat. Veria products are designed to be easy for non-professionals to install and integrate controls tailored for DIY users. As a Danfoss brand, Veria products benefit from the technology and quality of one of the world leaders in floor heating solutions.

1. Veria – DIY
concept 2012

2. What is Veria?
Independent sales company owned
by
Set up in 2008 to serve DIY with:
New 2. brand (Veria)
White label/no name
Private label
Devi and Danfoss acts as suppliers to
Veria (production, logistics etc.)

3. Targeted brands
Channel Whole Builders Direct sale DIY + tile
sellers merchants from DCM shops
Customer
Electricians/instal-
lers/professionals
Project builders
End-users/
homeowner

4. Why Veria?
Dedicated DIY concept – not just a ”whole sale
spin-off”
End user marketing focus
Product range tailor made for DIY
Streamlined logistic setup to serve DIY
Veria is a part of the world leader in electric floor
heating
From the house of Devi/Danfoss
State of the art technology
High and uniform product quality
Reliable deliveries
Valid product warranty

5. Selected references

6. Selected references

7. Product range
Veria Quickmat Veria Flexicable
Veria Clickmat Veria AquaMat

8. Veria Quickmat 100/150
New construction
100% screened
Easy connection
(2-conductor)
Only 3,5mm height
Adhesive net
From 0,5 to 12m2

9. Veria Quickmat 100/150
Single conductor
Only 2,5mm height
Adhesive net
High quality cold tail
connection
Teflon™ conductor
insulation
From 0,5 to 10m2

10. Veria Flexicable 10
New construction
100% screened
Easy connection
(2-conductor)
Only 4mm height
From 10 to 140m

11. Veria Flexicable 20
Basic solution for
deep embedding
Easy connection
(2-conductor)
7 mm height
From 10 to 125m
From 200W to 2500W

12. Veria Control B35/45
Basic thermostat with Veria Logic System™
15A
Double pole safety breaker
Sensor failure monitoring
IP 31 (suitable for bathrooms)
Temp. range: 5˚-45˚ C
For frame system ELKO

13. Veria Control T45
Advanced timer thermostat with Veria
Logic System™
Extremely thin design – only 1,4 cm
outside wall
13A
LCD display showing room temperature
or floor temperature
5 + 2 day programmable
4 time zones pr. day
Frost protection mode
Can be controlled by room sensor, floor
sensor or combined

14. Veria Clickmat

15. Veria Clickmat
Brand new floor heating solution under
laminate and wooden floor
Patended solution from Danfoss
Very easy to install – no electrician
needed
100% waterproof connections (IPx7)
Build-in stepdamping and insulation
First product ever to be approved
according to new IEC standard for
removable floors (Certified by KEMA
Keur, NL and Semko, Sweden)

16. Veria Clickmat
A solution consists of 1 or more
mats (up to 64) + 1 kit
(thermostat)
Available in 55W/m² and 100W/m²
(for concrete and wooden subfloor)
No casting needed – is to be
installed directly on top of existing
floor
Very efficient heat transfer
Rapid response time minimizes
energy consumption

17. Veria AquaMat
Water based system for renovation of single
rooms
8mm pipe attached to adhesive mesh net makes
it easy to install
Perfect for renovation as the total thickness of
installation (incl. tiles) is <10mm
Can be connected directly to
existing central heating system
A C-C distance of only 11 cm
minimizes cold zones
Available in size of 3m² - up to 3 mats can be
connected to same thermostat
Product is according to DIN 4726

18. Veria AquaMat - Control
Floor heating temperature is controlled by a
Return temperature limiter (RTL Valve)
Available in 3 versions:
RTL Valve RTL Valve in RTL + room thermostat
wall box in wall box

19. Veria Mirrorheat
Keeps mirrors steam free
Easy to install – just attach the adhesive
heating foil on the backside of the mirror
and mount like normal
Must be connected by an electrican
No thermostat needed – should be turned
on/off with the room light
Comes in 3 sizes:
27cm x 36cm
41cm x 52cm
71cm x 52cm

20. Thermal board insulation
Freon- and halogen free thermal
insulation Depron boards for use
with underfloor heating mats.
Available in 3 or 6 mm thickness.
Energy effecient
To fix the Depron plates to the
floor surface the special depron
glue should be used (in 1 and 5 kg)

21. Veria Pipeheat 10
For easy frost protection of pipe
Ready for use – comes with plug
Self limiting technology – no
thermostat need
Can be fastend directly to pipe or
underneath insulation layer
Output pr. running meter 10W
Comes in lenghts from 2m to 25m
(10W – 250W)

22. Marketing - Packaging
Multilingual packaging for:
Veria Quickmat 100/150 Veria Flexicable 10

23. Marketing - Brochures
Tailor made for end user segment
8 pages
Focus on customer
benefits
Available in local
language

24. Marketing – installation
guide
Foldet poster
Multilingual
Very graphical
layout
Targeted to
DIY’ers

25. Marketing - POS
Concept will be
adapted to your
shelve system
Easy to pick to
right product
Easy to maintain

26. Marketing – Misc.
Website (incl planning
tool)
Picture database
Available for download
for DIY marketing dept.
Store folder
FAQ
Product details

27. The End