SAAL C - 09:00 - The Evolution of Attribution with Seth Richardson, Rakuten Marketing and Sophia Evgeniou, House of Fraser
As the digital landscape continues to develop and become all the more complex, brands and marketers must now track the modern shopper across an increasing number of channels and devices to pinpoint which of their activities are driving results. In this session, Rakuten Marketing CTO Seth Richardson will discuss the origins of attribution and how it has evolved to enable marketers to better understand todayโs consumer. He will be joined by Sophia Evgeniou, Senior Online Marketing Manager at House of Fraser, to explore some of the new approaches to measuring results within the retail sector. Attendees will also find out how Rakuten Attribution enabled House of Fraser to reward affiliates for multi-device journeys in a first for the UK high street.
