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Cart Abandonment. Taking stock.

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July 4, Day 1, 16:00 – 16:45, Guillaume Rigal, CMO, Effinity

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Card Abandonment. Taking stock.
Guillaume Rigal CMO, Effinity @guillaumerigal @guillaume
Before we go for a much-deserved drink.
Let’s get you in the mood!
Why?
On site technologies?
Courtesy Email?
Is mighty RTB-based retargeting backfiring?
Technology? Data?
Are we lazy? Complacent?
Let’s step back.
How can we differentiate?
Using product images from Instagram?
Do we wow? seduce? cajole?
Are you using Facebook / Instagram Dynamic Ads?
Outbrain / Taboola?
Dynamic voucher codes?
What about bots?
Summing up • Creative • Technology • Audience è True personalized and human experience?
Thank you. Get out of here. Have a drink. You deserve it! And happy to chat further at the bar.

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