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Cloud Telephony Public


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Overview of how virtualization is taking over telecom infrastructure and related CPE

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Cloud Telephony Public

  1. 1. Cloud & Telephony<br />Mark Plakias, VP Strategy<br />Orange Labs SF<br />January 2010<br />
  2. 2. 2010: Computer wins. <br />Computer Telephony Integration (CTI, 1984 - 2009)<br />
  3. 3. Three Messages – 1 Theme:<br />Most significant telephony elements are now available as software or cloud<br />These virtual elements enable multimodal 'mashups' with other platforms and channels<br />These are inherently OTT and shift value to another layer of non-operator 'signalling' methods<br />"All that is solid melts into air."<br />
  4. 4. Virtualization of Telephony World Defined <br />Legacy Voice Element <br />Central Office Switch<br />PBX<br />IVR<br />Call Center Switch<br />Voice Mail<br />Conference Bridge<br />SMS<br />411/118<br />Software/Cloud Example<br />Ribbit (C)<br />Asterisk (S)<br />Voxeo, TellMe (C)<br />LiveOps (C)<br />GoogleVoice (C)<br />RebelVox, Jaduka, Twilio (S, C)<br />Acision, Mxit (C)<br />Goog411, others<br />
  5. 5. Central Office/PBX in a cloud….<br />
  6. 6. Technology - The RibbitSmartSwitch<br />The RibbitSmartSwitch is built on a carrier grade, Lucent certified, CLASS 5 <br />soft switch, currently delivering 10 million minutes a month in Japan.<br />Ribbit API<br />Redundant Network Storage<br />Redundant MySQL DB<br />
  7. 7. Contact Center in the Cloud…<br />
  8. 8. LiveOps: Complete Call Center in Cloud<br />
  9. 9. Internal France Telecom Group<br />LiveOps: Contact Center as a Service for Homeshoring<br />
  10. 10. IVR as Cloud…<br />
  11. 11. Voxeo Cloud: Cloud IVR + SIP AS + APIs<br />
  12. 12. Voice Mail….<br />
  13. 13. Voice Transforms to Text: Ribbit<br />
  14. 14. Voice & Text Coexist: Rebelvox<br />
  15. 15. Voice is just an api call.<br />Like All Clouds, Telephony Clouds are Developers' Nirvana<br />
  16. 16. Cloud Solves the Complexity of Telephony for the Ecosystem…<br />What GenY Wants<br />APIs for mashing up web stuff<br />REST, JSON (not SOAP)<br />Freedom to write in the language they prefer<br />Python, PHP, Ruby, etc<br />Little/No learning curve<br />
  17. 17. ...Thus enabling 2.0-style Mashups<br />
  18. 18. Mashups = Multimodal Capability<br />Internal France Telecom Group<br />
  19. 19.
  20. 20. Voice Mash-ups = CEBP*<br />Collaboration Channels<br />Instant Messaging<br />Enteprise Instant Messaging<br />Google Wave<br />SMS<br />Email<br />Outbound Notifications<br />Work Flows<br />CRM<br />Field/Remote BPs<br />Disaster recovery<br />Busines Process Outsourcing<br />*Communication-Enabled Business Processes<br />
  21. 21. Escalation Lab Demo, OLSF<br />
  22. 22. Conclusions<br />OTT Voice is Cloud-driven<br />NOT about cheap minutes but new multimodal experiences and capabilities<br />OTT Voice will destroy value<br />CPE and Paid Voice traffic<br />Cloud-based Programmable Multimodal Ecosystem = CEBP $$$<br />