Under the Radar




Copyright 2009 Twilio
twilio          Cloud Service
         is a
twilio               Cloud Service
               is a

  for Web Developers to build and scale
      Voice Communication ...
Voice Communications Apps
          (we use every day)
Voice Communications Apps
                  (we use every day)


          Interactive Voice Response (IVR)
Company Phone ...
Costly to Build
Costly to Build
                 Telecom
                 Engineers




    Voice
Communications
 $20B Market
Costly to Build
                                  Tiny Workforce
              Telecom
              Engineers



        ...
Telecom
                 Engineers




    Voice
Communications
 $20B Market
Telecom
                 Engineers




    Voice
Communications
 $20B Market
Commoditize the Skills
                 Telecom
                 Engineers




    Voice
Communications
 $20B Market
Commoditize the Skills
                   Telecom
                   Engineers




    Voice
Communications Web Developers...
Commoditize the Skills
                   Telecom
                   Engineers




    Voice
Communications Web Developers...
Twilio
Telecom Goo

    PSTN
    CLECs

               Twilio
      SIP
    uLaw
     GSM
    G.711




HARD
Telecom Goo              HTTP

                           XML
    PSTN                MP3, wav, etc.
    CLECs

          ...
Simple, Powerful API
     Only Five Building Blocks.
Simple, Powerful API
      Only Five Building Blocks.


Scales Automatically
   10 or 10,000 Simultaneous Calls.
Simple, Powerful API
              Only Five Building Blocks.


 Scales Automatically
           10 or 10,000 Simultaneous...
owerful
   P
      ^
Simple API
owerful
               P
                  ^
           Simple API
          BX
       yP
     an
    p
  om
C
owerful
                  P
                     ^
               Simple API
          BX
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     an
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...
owerful
                     P
                        ^
                  Simple API
          BX
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    p...
In 15 Lines of PHP!
800-CLEANUP
800-CLEANUP
  “With Twilio, we turned a 6 month
development project into a 1 hour task.”
                     Tony Ash
   ...
s-You-Go
 Pay-A ^
Simple Pricing
s-You-Go
    Pay-A ^
   Simple Pricing

Calls        Phone Numbers

3¢             $5
     / min           / mo
s-You-Go
    Pay-A ^
   Simple Pricing

Calls            Phone Numbers

3¢                   $5
     / min                ...
Telephony in the Cloud
     Scales Automatically
Telephony in the Cloud
     Scales Automatically




  # “Phone Lines”
Telephony in the Cloud
     Scales Automatically




  # “Phone Lines”
Telephony in the Cloud
     Scales Automatically
Telephony in the Cloud
        Scales Automatically



Waste
Telephony in the Cloud
        Scales Automatically
                FAIL
Waste
Telephony in the Cloud
Telephony in the Cloud
Telephony in the Cloud
Telephony in the Cloud
  Cloud Provider & Consumer
Telephony in the Cloud
      Cloud Provider & Consumer




Reliable Telecom without Fixed Costs
Telephony in the Cloud
      Cloud Provider & Consumer

                Carr
               Tele ier
              Hard co...
Telephony in the Cloud
      Cloud Provider & Consumer

                Carr
               Tele ier
              Hard co...
Telephony in the Cloud
      Cloud Provider & Consumer

                Carr
               Tele ier
              Hard co...
Customers & Brands
Customers & Brands
Jeff Lawson, Co-Founder & CEO

                                  Co-Founder/CTO
 Product Manager   Founding CTO           ...
Jeff Lawson, Co-Founder & CEO

                                  Co-Founder/CTO
 Product Manager   Founding CTO           ...
Jeff Lawson, Co-Founder & CEO

                                    Co-Founder/CTO
   Product Manager   Founding CTO       ...
Platform
Platform
Launched Late 2008
Platform
Launched Late 2008
Thousands of Devs
Platform
 Launched Late 2008
 Thousands of Devs
Hundreds of Live Apps
Platform Expansion
Unified Communications
Platform Expansion      Going Vertical
Unified Communications   Expand Relevancy
Looking for Vertical Partners
Looking for Vertical Partners
        Revenue Share Model
Looking for Vertical Partners
           Revenue Share Model
                                  Polling
Hospitality / Resta...
Simplifying Telecom
Simple • Powerful • Pay-As-You-Go

    Jeff Lawson
 Co-Founder & CEO

     twitter: @twilio
     jeff@...
Final Twilio Under the Radar 2009 Cloud
Final Twilio Under the Radar 2009 Cloud
Final Twilio Under the Radar 2009 Cloud
Final Twilio Under the Radar 2009 Cloud
Final Twilio Under the Radar 2009 Cloud
Final Twilio Under the Radar 2009 Cloud
Final Twilio Under the Radar 2009 Cloud
Final Twilio Under the Radar 2009 Cloud
Final Twilio Under the Radar 2009 Cloud
Final Twilio Under the Radar 2009 Cloud
Final Twilio Under the Radar 2009 Cloud
Final Twilio Under the Radar 2009 Cloud
Final Twilio Under the Radar 2009 Cloud
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Final Twilio Under the Radar 2009 Cloud

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Final Twilio Under the Radar 2009 Cloud

  1. 1. Under the Radar Copyright 2009 Twilio
  2. 2. twilio Cloud Service is a
  3. 3. twilio Cloud Service is a for Web Developers to build and scale Voice Communication Apps that Make or Receive Phone Calls, using only Basic Web Development skills
  4. 4. Voice Communications Apps (we use every day)
  5. 5. Voice Communications Apps (we use every day) Interactive Voice Response (IVR) Company Phone (PBX) Flight Status Order Inquiry Voice UGC Pay Per Call Appointment Reminders Call Center Political Polling Emergency Notification Sales Automation Voicemail
  6. 6. Costly to Build
  7. 7. Costly to Build Telecom Engineers Voice Communications $20B Market
  8. 8. Costly to Build Tiny Workforce Telecom Engineers Niche Engineering Skillset Voice Steep Learning Curve Communications $20B Market
  9. 9. Telecom Engineers Voice Communications $20B Market
  10. 10. Telecom Engineers Voice Communications $20B Market
  11. 11. Commoditize the Skills Telecom Engineers Voice Communications $20B Market
  12. 12. Commoditize the Skills Telecom Engineers Voice Communications Web Developers $20B Market Millions of Skilled Workers
  13. 13. Commoditize the Skills Telecom Engineers Voice Communications Web Developers $20B Market Millions of Skilled Workers Twilio
  14. 14. Twilio
  15. 15. Telecom Goo PSTN CLECs Twilio SIP uLaw GSM G.711 HARD
  16. 16. Telecom Goo HTTP XML PSTN MP3, wav, etc. CLECs Twilio SIP uLaw GSM G.711 HARD EASY!
  17. 17. Simple, Powerful API Only Five Building Blocks.
  18. 18. Simple, Powerful API Only Five Building Blocks. Scales Automatically 10 or 10,000 Simultaneous Calls.
  19. 19. Simple, Powerful API Only Five Building Blocks. Scales Automatically 10 or 10,000 Simultaneous Calls. Pay-As-You-Go Pricing No upfront, no commitment. Pay only for what you use.
  20. 20. owerful P ^ Simple API
  21. 21. owerful P ^ Simple API BX yP an p om C
  22. 22. owerful P ^ Simple API BX yP an p om C ail m ice Vo
  23. 23. owerful P ^ Simple API BX yP an p om C ail m ice Vo ing ut Ro all C
  24. 24. In 15 Lines of PHP!
  25. 25. 800-CLEANUP
  26. 26. 800-CLEANUP “With Twilio, we turned a 6 month development project into a 1 hour task.” Tony Ash Director of IT, Earth911
  27. 27. s-You-Go Pay-A ^ Simple Pricing
  28. 28. s-You-Go Pay-A ^ Simple Pricing Calls Phone Numbers 3¢ $5 / min / mo
  29. 29. s-You-Go Pay-A ^ Simple Pricing Calls Phone Numbers 3¢ $5 / min / mo No Contract No Shenanigans
  30. 30. Telephony in the Cloud Scales Automatically
  31. 31. Telephony in the Cloud Scales Automatically # “Phone Lines”
  32. 32. Telephony in the Cloud Scales Automatically # “Phone Lines”
  33. 33. Telephony in the Cloud Scales Automatically
  34. 34. Telephony in the Cloud Scales Automatically Waste
  35. 35. Telephony in the Cloud Scales Automatically FAIL Waste
  36. 36. Telephony in the Cloud
  37. 37. Telephony in the Cloud
  38. 38. Telephony in the Cloud
  39. 39. Telephony in the Cloud Cloud Provider & Consumer
  40. 40. Telephony in the Cloud Cloud Provider & Consumer Reliable Telecom without Fixed Costs
  41. 41. Telephony in the Cloud Cloud Provider & Consumer Carr Tele ier Hard com ware Reliable Telecom without Fixed Costs
  42. 42. Telephony in the Cloud Cloud Provider & Consumer Carr Tele ier Hard com ware Reliable Telecom without Fixed Costs Pass Flexibility on to Customers
  43. 43. Telephony in the Cloud Cloud Provider & Consumer Carr Tele ier Hard com ware Reliable Telecom without Fixed Costs Pass Flexibility on to Customers Powered By
  44. 44. Customers & Brands
  45. 45. Customers & Brands
  46. 46. Jeff Lawson, Co-Founder & CEO Co-Founder/CTO Product Manager Founding CTO Founder/CEO
  47. 47. Jeff Lawson, Co-Founder & CEO Co-Founder/CTO Product Manager Founding CTO Founder/CEO John Wolthuis, Co-Founder
  48. 48. Jeff Lawson, Co-Founder & CEO Co-Founder/CTO Product Manager Founding CTO Founder/CEO John Wolthuis, Co-Founder Dr. Evan Cooke, Ph.D., Co-Founder
  49. 49. Platform
  50. 50. Platform Launched Late 2008
  51. 51. Platform Launched Late 2008 Thousands of Devs
  52. 52. Platform Launched Late 2008 Thousands of Devs Hundreds of Live Apps
  53. 53. Platform Expansion Unified Communications
  54. 54. Platform Expansion Going Vertical Unified Communications Expand Relevancy
  55. 55. Looking for Vertical Partners
  56. 56. Looking for Vertical Partners Revenue Share Model
  57. 57. Looking for Vertical Partners Revenue Share Model Polling Hospitality / Restaurants Media Promotions SMB CRM Medical Practice Management Events Retail / Point of Service ISVs Pay Per Call / Lead Gen etc.
  58. 58. Simplifying Telecom Simple • Powerful • Pay-As-You-Go Jeff Lawson Co-Founder & CEO twitter: @twilio jeff@twilio.com http://www.twilio.com

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