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Branding And New Media

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Piaras Kelly

Presentation to DCU students on 6th October 2009

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Branding and New Media Piaras Kelly – 6 th October 2009
Agenda ,[object Object],[object Object],[object Object],[object Object]
What is a Brand? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Effect of New Media on Brands ,[object Object],[object Object],[object Object],[object Object],[object Object]
Rules of Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Emerging Digital Trends
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Branding And New Media