Digital Branding (2011) For Bangkok University's Students

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Slide ประกอบเรื่อง Digital Branding ที่บรรยายที่ มหาวิทยาลัย กรุงเทพ สำหรับนักศึกษา ม. กรุงเทพหรือผู้สนใจ บรรยายไว้เมื่อ 5 กย 2554

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Digital Branding (2011) For Bangkok University's Students

  1. 1. Digital Branding<br />SomkiatLilitprapun<br />
  2. 2. SOMKIAT LILITPRAPUN<br />General Manager : tablefest.com (Online Restaurant Reservation ) <br />E-Business Manager : mahaphant(Shera & Ha Huang)<br />CRM & e-Marketing Manager : PhyathaiHospitals<br />E-Commerce Manager : TV Media<br />& More…. ^-^<br />
  3. 3. Condition<br /><ul><li>No Extreme Theory
  4. 4. Based on Experiences
  5. 5. Mobile Turn-Off</li></li></ul><li>Who Know Branding ?<br />
  6. 6. Top Digital Brands<br />
  7. 7. Topic: What is “Branding”<br />“ Process of <br />creating individual’s perception of an integrated bundle of informationand experiences that distinguishes our products/company from the competitors <br />as expected or beyond ”<br />“ ปิ๊ง!อันนี้ดีกว่า ใช้แล้ว ใช่!ลูกค้านึกถึง”<br />
  8. 8.
  9. 9. One Big Mistake<br />Brand is not “LOGO”<br />
  10. 10. One Big Mistake<br />“LOGO” is Part of Branding<br />
  11. 11. Type of Digital Branding<br />Digital Brand<br />Digitized Brand<br />
  12. 12. Digital Branding<br />
  13. 13. Digitized Branding<br />
  14. 14. Why Branding ?<br />
  15. 15. Add or Subtract<br />Consider<br />Select<br />Experiences<br />
  16. 16. Why Branding ?<br />“ Various choices of Brands”<br />
  17. 17. Why Branding ?<br />“ Deliver Brand Value to Accelerate the purchasing ”<br />
  18. 18. Why Branding ?<br /> “ Make The Advocate (Sharing) ”<br />
  19. 19. Who need digital branding ?<br />“ Anyone <br />who need their brand exists in digital world ”<br />
  20. 20. Digital Branding Guides<br /><ul><li>Clear Brand Promise
  21. 21. Image Building
  22. 22. Exposure
  23. 23. Measurement & Control</li></li></ul><li>1. Clear Brand PromisE<br />> SANYING SANYA<br />to organize the world‘s information and make it universally accessible and useful. (จัดระเบียบข้อมูลของโลกเพื่อให้ทุกคนสามารถเข้าถึงและใช้ประโยชน์ได้ทั่วกัน )<br />เราจะจัดหาพื้นที่ที่มอบความประหยัดคุ้มค่าให้กับผู้ซื้อ นำรายได้ใหม่ๆ มาสู่ธุรกิจ และมอบเงินบริจาคให้กับองค์กรเพื่อการกุศล<br />
  24. 24. 2. IMAGE BUILDING<br /><ul><li>VALUE
  25. 25. PERCEPTION
  26. 26. BRAND IMAGE</li></li></ul><li>3. Brand Exposure & Communication<br />“ Bring brand to the World ”<br />
  27. 27. Why Brand Exposure ?<br />“ Make us present to target “<br />
  28. 28. Why Brand Exposure ?<br />“ Create Brand Understanding“<br />
  29. 29. Why Brand Exposure ?<br />“ Prevent<br /> from <br />Brand Perception Misunderstanding”<br />
  30. 30. How Brand Exposure??<br /><ul><li>Offline – eg. Newpaper, Billboard, TV etc
  31. 31. Online – Banner, Mobile, Email Marketing, etc</li></li></ul><li>Brand Exposure??<br />ONLINE PRESENCE<br />
  32. 32. SEM (Search Engine Marketing)<br />“ Use search engines on all devicesto make our brand presence<br />
  33. 33. Social Media/Social Networking<br />Facebook<br />
  34. 34. Facebook Page<br />
  35. 35. Facebook Page<br />
  36. 36. Social Media/Social Networking<br />twitter<br />
  37. 37. Social Media/Social Networking<br />twitter<br />
  38. 38. Social Media/Social Networking<br />twitter<br />
  39. 39. Social Media/Social Networking<br />twitter<br />
  40. 40. Social Media/Social Networking<br />HI5<br />
  41. 41. Social Media/Social Networking<br />LBS = LOCATION BASED SERVICE<br />
  42. 42. Social Media/Social Networking<br />LBS<br />
  43. 43. Social Media/Social Networking<br />INSTAGRAM<br />=<br />LBS + Twittter<br />
  44. 44. Social Media/Social Networking<br />YOUTUBE<br />
  45. 45. Social Media/Social Networking<br />
  46. 46. Social Media/Social Networking<br />
  47. 47. Mini / Micro Site<br />
  48. 48. Mini / Micro Site<br />
  49. 49. Mini / Micro Site<br />
  50. 50. BANNER /RICH MEDIA<br />
  51. 51. BANNER /RICH MEDIA<br />http://www.pondsfacialfoam.com/clay/#/dance/<br />
  52. 52. Email Marketing<br />
  53. 53. Mobile ADS/APP<br />
  54. 54. Tablet APPS<br />
  55. 55. User-Generated Content<br /><ul><li>Blog
  56. 56. WEBBOARD
  57. 57. FORUM</li></li></ul><li>Brand Exposure<br />OFFLINE PRESENCE<br />
  58. 58. Offline Brand Exposure<br /><ul><li>Newspaper
  59. 59. TV
  60. 60. Billboard</li></li></ul><li>4. CONTROL & EVALUATION<br /><ul><li>MONITOR BUZZ
  61. 61. KEEP UPDATING INFO & CONTENT
  62. 62. SALES INCREASE
  63. 63. HOW CUSTOMERS SAY ? VIRAL IMPACT
  64. 64. REDUCE TROUBLE
  65. 65. INCREASE LOYALTY (REPEATED PURCHASE)</li></li></ul><li>QUESTIONS<br />
  66. 66. THANK YOU<br />Somkiat L. (BOY)<br />somkiatboy@hotmail.com<br />www.twitter.com/maximumboy (@maximumboy)<br />Tel 086-612-3422<br />

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