Geo orbital - Make your bike electric in 60 sec

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This is my individual assignment in business plan subject due master degree in College of Management Mahidol University to present interesting Kickstarter's project that we'd to sell then wrote marketing plan down in presentation slide.

Technology

https://www.kickstarter.com/projects/geoorbital/geoorbital-wheel-make-your-bike-electric-in-60-sec
Video

Individual Assignment :
Make your bike electric in 60 seconds
CAPT Pisut Samutsakorn #5950092

Market Segmentation
Statistic Thailand’s HUMAN RIDE on 2015
Source : http://www.marketeer.co.th/2015/04/bangkok-bike
Estimate size of Thailand’s bicycle user is 2.25 million
and..
• Bangkok Metropolitan Region 150 k
• Other Provinces 2.1 million
Increased steadily

Market Segmentation
Bicycle categorize by purpose
1. Tourism
2. Physical exercise
3. Travelling from A to B
4. Other (bike collector etc.)

- Albert Einstein -
LIFE IS LIKE RIDING A BICYCLE.
YOU MUST KEEP MOVING.
TO KEEP YOUR BALANCE,
Primary Target

Bike to W rk Cyclist
ZERO CONSUMPTION TRANSPORTATION
Secondary Target

It’s super FUN to drift along!!
Look!! a traffic jam.

Cognitive Decision Process
Purchase
Need Recognition &
Problem Awareness
Information
Search
Evaluation of
Alternatives
Post-Purchase
Evaluation
But.. like raining
Internet/Community/Friend
Consumer gathering Information to create
Become a Customer
Review - re-purchase/
“purchasing criteria”
and decide what important the most .
#word of mouth

not everyone look good in fully cyclist suitTHENEED

Minor modification
that bring more performance out your for your wheel.

THEWANT
No Traffic problem
Saving Traveling expense
Healthy life

e-bike price like 50k
46,318 THB
http://www.lazada.co.th/
BENERO ELECTRIC BICYCLE

Positioning
Perceptual Map
Hard E Easy E
Cool way to ride
Cool down the ride

State f ART
Balance of Functional and Design

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Geo orbital - Make your bike electric in 60 sec

1. https://www.kickstarter.com/projects/geoorbital/geoorbital-wheel-make-your-bike-electric-in-60-sec Video

2. Individual Assignment : Make your bike electric in 60 seconds CAPT Pisut Samutsakorn #5950092

3. is somewhere between.. Future Retro

4. Market Segmentation

5. Market Segmentation Statistic Thailand’s HUMAN RIDE on 2015 Source : http://www.marketeer.co.th/2015/04/bangkok-bike Estimate size of Thailand’s bicycle user is 2.25 million and.. • Bangkok Metropolitan Region 150 k • Other Provinces 2.1 million Increased steadily

6. Market Segmentation Bicycle categorize by purpose 1. Tourism 2. Physical exercise 3. Travelling from A to B 4. Other (bike collector etc.)

7. Source : N.C.C. exhibition

8. Target Customers

9. Source :

10. - Albert Einstein - LIFE IS LIKE RIDING A BICYCLE. YOU MUST KEEP MOVING. TO KEEP YOUR BALANCE, Primary Target

11.

12.

13. Bike to W rk Cyclist ZERO CONSUMPTION TRANSPORTATION Secondary Target

14. Bike to Work : BKK Love the Ride

15. It’s super FUN to drift along!! Look!! a traffic jam.

16. Cognitive Decision Process Purchase Need Recognition & Problem Awareness Information Search Evaluation of Alternatives Post-Purchase Evaluation But.. like raining Internet/Community/Friend Consumer gathering Information to create Become a Customer Review - re-purchase/ “purchasing criteria” and decide what important the most . #word of mouth

17. not everyone look good in fully cyclist suitTHENEED

18. CHICnCOOL ifyoucan SOWHYSPANDEX?

19. Minor modification that bring more performance out your for your wheel.

20. THEWANT No Traffic problem Saving Traveling expense Healthy life

21. Self image THEFEAR

22.

23. e-bike price like 50k 46,318 THB http://www.lazada.co.th/ BENERO ELECTRIC BICYCLE

24. Positioning Perceptual Map Hard E Easy E Cool way to ride Cool down the ride

25. ’s Marketing Mix

26. Product Strategies

27.

28. State f ART Balance of Functional and Design