Our MBA project pitching version to make product to help people quit smoking from herbal product if someone need more info we glad to share our research with no condition

1. Smoking Addictive Therapy Solution from Herbal Product
For your better life.
CEZZA

2. 51,830/Year
142 been Kill in a day
1 count in every 10 Minute
THAILAND’s Smoking Dead Toll

3. 51,830/Year
142 been Kill in a day
1 count in every 10 Minute
THAILAND’s Smoking Dead Toll

4. 51,830/Year
142 Killed a day
1 count in every 10 Minute
THAILAND’s Smoking Dead Toll

5. 51,830/Year
142 Killed a day
1 death every 10 Minutes
THAILAND’s Smoking Dead Toll

6. What if that 1 death was your loved one?

9. Customer
Pain PointHerbal Smoking Cessation Product
ราคาแพงหาซื้อยาก ใช้ไม่สะดวก

10. Agenda
• What we do?
• How we make money?
• Why Invest in us?
: For your better life.

11. Vernonia Cinerea Less. Lozenge
Product for Value Smoking Cessation
• Value Price
• Easy to use
• Convenience to buy
For your better life.
Access to all Smoking cessation attempt
With…
What we do?
: For your better life.

12. Product Differentiation Focus on Niche
ChannelDevelopment
Marketing Strategies
: For your better life.

13. 1. Product Development
Marketing Strategies
: For your better life.
Smoking Addictive
SOLUTION from
Herbal Product
Vernonia Cinerea (L.) Less.
หญ้าดอกขาว

14. 2. Differentiation Channel
Marketing Strategies
: For your better life.
: Base Exchange/Post Exchange
Active Officer 550,860

15. 3. Focus on Niche
Marketing Strategies
: For your better life.

16. Business Model
40 Bath/Sachet
How we make money?
Offline/Online
: For your better life.

17. Beachhead Market
Market Potential : Total Addressable Market
66 M is Thailand’s Population.
11.4 M is active smoker.
7.4 M is Quit attempt.
330 K is in Military Camp.

18. Trend : Global Cigarette Market by Region
Source : Euromonitor International, 2017: For your better life.
Why invest in us?

19. Base
Exchange
Store
Product
Experience
Cooperate
with
Gov.
B2G Export
Mass
Market
: For your better life.
Follow-on Markets

20. PricePlace Easy to use
Competitive Analysis

21. NPV 6.20 ล้านบาท
IRR 174.27%
PB Period 0.63 ปี
Financial Forecast
: For your better life.

22. Miss Witchaya
Meesuksabai (Cash)
CMO
MAJ. Pisut
Samutsakorn (Toey)
CEO
Team
Mr.Chaowarit
Meepean (Boom)
COO
CEZZA

23. When you light a cigarette, your life burn with it

24. Smoking Addictive Therapy Solution from Herbal Product
For your better life.
CEZZA