2. 1o reasons why
your presentation
doesn’t work
1. Wrong content
2. Weak structure
3. Poor timing
4. Unsuitable language
5. Monotonous delivery
6. Over-detailed visuals
7. Reliance on your slides
8. Reading from a script
9. Intrusive gestures and ‘tics’
10. Poorly handled Q&A session
3. Wrong
content
• To determine your content:
1. Find out who your audience is.
2. Find out what they are interested in.
3. Adapt your presentation accordingly.
1
4. Weak
structure
• For a clear structure, use:
1. An introduction, a body, and a conclusion
2. Clear ‘signposting’ language
2
7. Monotonous
delivery
5
• Try to:
1. Sound lively and energetic.
2. Vary you intonation and your pace.
• Do not:
1. Memorise word-for-word.
2. Read from a script.
10. Reading from
a script
8
• Reading from a script does not work because:
1. The presentation is about you.
2. You will not be flexible.
3. You will not be the ‘expert’.
12. Poorly handled
Q&A
session
10
• To organize a good Q&A session:
1. Decide when you want to answer questions.
2. Structure your answers.
- Listen to the question.
- Repeat the question in paraphrased form.
- Use keywords from the rephrased question in your
answer.
13. Poorly handled
Q&A
session
10• Example:
Question from the audience:
Could you tell us what you think the implications will
be of the cost reductions you mentioned?
You:
Okay, so you want to know what the consequences of
these cost cuts will be?
Your answer:
Well, an important consequence of bringing down
costs is that your company will need to look into
automating a number of key steps in the production
process.