Almexandre Muela - Peco manager 's interview

1. 1. Please briefly describe your company’s ongoing activities and give an example
of one successful initiative
Desjoyaux, pioneer and inventor of a unique concept: the in-ground pool within everyone’s
reach.
In 1994, Desjoyaux pioneered the principle of swimming pools for all by marketing a
standard model, suitable for water fun for the whole family. The private family pool has
become the brand’s core activity, ranging basic kits ready to install to a fully equipped luxury
pool.
The concept: inspired by outboard engines, the exclusive Desjoyaux system has a completely
pipeless design. This eliminates the need for long and costly buried pipe-laying work and
reduces the risk of leaks.
2. What new initiatives are underway in your organization ? If possible to quantify
the initiative, please do so (i.e. investment amount, impact, volume, etc.)
3. What is the story behind the brand ?
Jean Desjoyaux imagined a simple product accessible for everyone, so that other families
could enjoy the same happiness as his.
A new type of swimming pool based on two exclusive concepts: the single-piece structure
(link to inspiration log / essentials / structure / casing) and pipeless filtration. (link to
inspiration log / essentials / filtration / pipeless).
The Desjoyaux swimming pool became popular very quickly. It continues to be successful
today, thanks to its simplicity, craftsman's production values applied on an industrial scale,
and the endless possibilities that it offers in terms of shapes, options, equipment, etc.
Today Desjoyaux is the world's leading manufacturer of concrete in-ground swimming pools,
supplying more than 210,000 pools on all 5 continents.

2. 4. What makes the Desjoyaux pools unique? Strong points of the products
7 reasons to choose Desjoyaux swimming pools:
1-210,000 families have already chosen us to design their space for holidays at home.
Desjoyaux is the world leader for concrete in-ground swimming pools, a trusted reference
brand for more than 50 years.
2-A comprehensive product range - your swimming pool is envisaged like an extra
room added to your home
The Desjoyaux product range goes beyond the pool itself, with accessories, decoration,
robots, shelters, etc. You can use a Desjoyaux pool in a thousand and one different ways.
3-Innovation makes your life simpler, with pipeless filtration and a patented structure
There is no technical compartment, less risk of leaks, a structure designed to be simple and
safe to assemble, a unique concept that leaves room for pleasure, and nothing but pleasure.
4-A French family-run company proud of its values
The Desjoyaux family comes from the Saint Etienne area, and continues to design and
manufacture the structure, the stairs and even the paving in its French production plant.
5-You will certainly be able to find a Desjoyaux representative near you.
With our network of 450 dealers in 80 countries, we provide locally-based service to help you
with your project.
6-The reassurance of an international group for guaranteed peace of mind!
7-We put the priority on every family, with easy payment terms so that everybody can
enjoy their holiday at home.
About the product :
Our advantages :
• Quick filtration giving exceptional water quality
• The water in the pool is renewed every 2 hours, compared with a usual average time of
6 hours.
• Reduced risk of leaks.
• Quick to install.
• Proven effectiveness.
• Easy maintenance.
• Simple winterization procedure.
• Decreased pressure losses.
• Reduced after-sales service
• Easy servicing
• Fits all types of new and renovated pool.
• Filter bag patented by Desjoyaux
• Very tough, and inexpensive to maintain.
5. Where in the world is Desjoyaux already represented?
The Desjoyaux story began in the Saint Etienne region in France, but today we have a
network of more than 450 dealers worldwide so that everybody can find a Desjoyaux
representative near to them, able to give them advice.
Over the years, the Desjoyaux concept has successfully overcome technical and geographical
boundaries. The brand is now present on every continent, thanks to Desjoyaux's ability to

3. innovate, the quality of its products and the range of services it offers.
Today, more than 5,000 people around the world are proud to be part of the Desjoyaux team.
6. Why Georgia? What other countries is Desjoyaux looking at for expansion
purposes at this point? Why ?
Already present in this region for 20 years in countries such as Azerbaijan, Russia, it was
relevant for us to focus also on Georgia as we focused in Kosovo, Moldova, Iraq years
ago.
The perspective of the Horeca market, projects that are planned to be done, we would
seize the opportunity to find a local partner and develop our network.
We have opened Romania, Moldova in CIS countries these past 2 years, we are recruiting
also in Hungary, Bulgaria, Serbia, Baltic countries but also in Middle-East, Africa, South
America…
7. How would the future in the swimming pool industry look like ? Please
elaborate on the latest trends and demand shifts ?
This is a blooming market. Indeed in mature countries such France, Italy, Spain, the US the
renovation market is raising. Desjoyaux offers the possibility to renew/ refresh old pools to
new designed ones easily.

4. We are also efficient to collective/ commercial pools market thanks to our technology, our
engineering department that can design and support our partners in their projects. We have
a significant experience in Egypt, Russia, Azerbaijan, Bulgaria for instance, and we are
currently building the first Aquapark in West Bank, working on a projects of 100 pools in
Bagdad – Iraq.