PictureMenu, Inc Pitch Deck. Copyright 2012

1. PictureMenu
SmartMenus.SmartBusiness.
Christopher Lyons
Founder / CEO
chris@picturemenu.com
www.picturemenu.com
angel.co/picturemenu
404-457-0129

2. PROBLEM
60% restaurants have
no menu online
50% guests visit
restaurant websites
from mobile
95%
Restaurants
No mobile optimized 59% of guests view
website menus online before
selecting a restaurant

3. PictureMenu
PictureMenu will replace restaurant websites through our
mobile optimized menus and smartphone application.

4. Cloud Driven Restaurant Menus
Restaurant manages their mobile menu in real time. The updated menu is then viewed on our
PictureMenu mobile application and their PictureMenu website profile.
www.picturemenu.com/restaurantname
Restaurant Guests Guests

5. Freemium Model
Services Free $9 /month $20/month
Mobile optimized website.
Menu viewable on iOS PictureMenu
application
PictureMenu.com/restaurantname
Menu Dashboard / Analytics
(edit menu, market trends,
views per week, dish reviews,)
Ad free menus X
Unlimited menu edits X
Social Media/Yelp/OpenTable integration X X
Featured listing on menu search X X
Facebook Fan Page App X X

6. BOTTOM UP FORECAST
Assumption - 20,000 PictureMenu Users (Restaurants)
•15% of restaurants subscribe to $20/month premium
model (Based on average adoption of freemium models).
•Each restaurant’s upgrade is valued at $240/year
•$720,000 in sales in the first year
•10% of restaurants subscribe to $9/month premium model
(Based on average adoption of freemium models)
•Each restaurant’s upgrade is valued at $108/year
•$216,000 in sales in the first year
First Year Total Revenue: $936,000
Financial Projections

7. $25,000,000
$20,000,000
$15,000,000
$10,000,000
$5,000,000
$0
Jul Sept Nov Jan Mar May July Sept Nov Jan
Financial Projections 18 Month Forecast

8. Restaurants
Guests
VIRAL LOOP More restaurants bring more guests to PictureMenu.
More guests bring more restaurants to PictureMenu.

9. Dish Recommendation
Apps
POS Tablets
Paper Menus
Competitive Landscape

10. MAJOR RESTAURANT &
BRAND PARTNERSHIPS
HOTEL
RECOMMENDATIONS
FACEBOOK
OPEN GRAPH
PARTNERSHIP
INTEGRATION OF MENU API INTO POPULAR NETWORKS
FUTURE VISION

11. Restaurant Technology Ticker Symbols
FIND A RESTAURANT MAKE A RESERVATION
YELP:US OPEN:US
DISCOVER A MENU
MENU:US

12. $250,000
Expenses
14%
9%
9%
55%
14%
STAFF OFFICE
LEGAL CONTINGENCY
PROMOTION
Cumulative Gross Burn

13. CTO
CCO
CEO

14. PictureMenu
SmartMenus.SmartBusiness.
Christopher Lyons
Founder / CEO
chris@picturemenu.com
www.picturemenu.com
angel.co/picturemenu
404-457-0129