1. Isaiah Campbell

2. Landscape Changes
DDMAC OPDP
Key landscape questions
• What’s your approval process? Can you report against it, or take
action?
• Who handles your marketing submissions today?
• More than just a name change?
• More compliance enforcement budget $ means more teeth?
• New hurdles for prescription and direct to consumer products?
• New rules for social media and internet?
• What does this mean for new product, indications or our legacy?

3. Current Landscape Intelligence
More enforcement and compliance info
requests
Do you have the process, workflows, and data
DAM a key part of your brand integrity strategy
You’re probably doing this today with other tools
such as Zinc
Position yourself to be successful
Know what you’ll need to scale across current /
future or acquired brands

4. Maturity – Detail View
Short Term
• Centralized area with all graphics, video and other media.
• Enable Search, Taxonomy, and Keywords.
Asset Management • Cost savings by sharing assets among brands and agencies.
• Extended data attributes support better management of assets with insight into
(Brand Management, Agencies) expiration, royalties and license terms.
• External collaboration between parties.
Intermediate
• Standard workflow process for design, submission and approval of Marketing
Marketing Material Materials which contain a medical claim or other regulated messages.
Review & Approval Workflow • Each brand has its own workspace (SharePoint site collections)
• Material can be PDF, Video, Graphic, etc.
(Brand Management, Agencies, • Work items for agencies are initiated in SharePoint or via InfoPath. Agencies
work with brand to submit material for review/approval by participant who
Medical Information) verifies medical claims.
Long Term
• Separate SharePoint Web Application > partitioned from rest of farm.
• Approved materials moved via custom workflow action with select group of meta data,
Compliance Archive versions.
• Searchable database of all approved marketing materials by product, graphics, etc.
(Legal, Regulatory) • Can be configured to assemble and push supporting materials to other systems
including FDA.
• Discoverable archive preserved for legal and regulatory purposes.

5. Maturity Model – Simple View
Asset Management Review and Approval Compliance Datamart
• Centralized assets (graphics, video, etc) • Workflow for design, approval and • Approved materials tracker
• Search, Taxonomy and Metadata internal approval of medical claims • Search and reports on datamart
• Asset re-use and asset intelligence • Brand workspaces (optional) • Push to 3rd parties (IE Zinc MAPS)
• External collaboration • Agency collaboration throughout • Discoverable and traceable
lifecycle of work items

6. What makes you success
Tracking of approved messages
Cradle to grave
Central repository for assets
Used by agencies in the production of marketing
materials
Reduced spend on media licensing and royalties
sharing already owned assets across agencies/brands
Build framework to extend the value of assets
management system for upstream and downstream
business value including compliance

7. Where to start with ?
 Digital Asset management
“quick hits”
 Single area to manage assets with brand
management and agencies realizes immediate
productivity gains.
 Assets shared among brands and agencies
maximize marketing spend for asset licensing
and approval.
 Taxonomy, keywords all support powerful
Search capabilities.
 Extended attributes support both reporting on
license terms and potential to automate asset
retirement using workflow.

8. Why align with a larger strategy?
 Intermediate and long term value
 Standard process for working with
agencies to produce and approve
marketing material and digital assets.
 Collaborate in the same platform (browser,
SharePoint)
 Continue to capture data about the
lifecycle of assets by including in which
material they are used.
 Build a compliance engine for submission
of data to FDA; archive these submissions
electronically for lower cost electronic
discovery production.

9. SharePoint and Digital Asset Management
 Life sciences has widely adopted SharePoint
 SharePoint widely used in pharma (you own licenses today).
 Rapid application development on platform lowers complexity.
 Use search for ease of access, finding the right assets.
 Extended asset attribute data is natively supported and aides
development of lifecycle management tools and workflow.
 Secure external access to collaborate with agencies is
supported.
 Can be a validated solution.
 Ease of access using web browser, Microsoft Office and Adobe.
 Integration other platforms & systems (Zinc)